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    Clothing Giant Orders $200 Million To "Sweep Anhui"

    2011/4/3 9:23:00 74

    Apparel Giant Order Purchase

    If one day, you find the famous sports brand Decathlon.

    clothes

    It's "made in Anhui". Don't be surprised.

    On the afternoon of 29 th, the Anhui Provincial Department of Commerce and Alibaba group jointly held an international purchaser procurement forum and Hefei big buyer Procurement Fair in Hefei. Including C&A and Stockman, 6 international purchasing giants with annual sales volume of over 100 billion yuan came to Hefei with an international purchase order of up to 200 million dollars. They wanted to find their partners in Anhui, a big clothing province.


    The international alligator phase "Hefei

    Manufacture

    "


    At 29 o'clock on the afternoon of 3, when I arrived at the scene of the procurement negotiation conference, the huge conference room was full of people. On the stage, the general manager of the CharmingShoppes office in Hangzhou, the large size women's clothing retailer, was introducing their cooperation and cooperation to the participants.


    Outside the venue, in 4 separate negotiation rooms, 6 leading international purchasing giants have begun to discuss matters of cooperation with some of the Anhui enterprises. It is easy for them to wait until their break time. The author has blocked the world's top 500 companies, Gong Juerui, head of OttoGroup in Shanghai, the world leader in Global trade and services.

    "We came to Anhui to find long-term suppliers."

    Gong Juerui opened the door to tell the writer that with the increasing cost of garment manufacturing in the coastal areas of China, many international brand garments originally manufactured in coastal areas such as Jiangsu and Zhejiang are also facing huge price pressures. In order to reduce the pressure on their domestic customers, these brands have turned to Anhui and other central and western regions to find partners.

    "Originally, many garment factories in Jiangsu and Zhejiang provinces are all from Anhui. Now there are many high-quality garment factories in Anhui. The garment workers with certain skills have returned to Anhui. Our company is looking at the people in Anhui."


    "Chinese clothing in the 80s of last century"

    manufacturing industry

    The main force in Hongkong, Guangzhou, and later pferred to Zhejiang, Fujian, and now with the economic development of the southeast coast and the cost of labor, land and other factors, the cost of procurement in these areas has also risen, and international buyers have turned their attention to the central region adjacent to the East.

    Huang Kailin, senior director of Alibaba's buyer service department, said that Anhui is the bridgehead of the central and western regions in line with the eastern coastal provinces.


    Big orders are not easy to get.


    During the 1 hours of waiting outside, I constantly see entrepreneurs or carrying snakes and bags or dragging large suitcases in and out, which contain samples of their businesses.

    "Almost the same as the interview, I think it's very good, and we need all the price advantages we have."

    Lu Jianzhong, general manager of Qianshan golden Heron dress, smiled when he walked out of the picture room.

    "Our company has experience in cooperation with European and American enterprises, but our list is obtained through a large exhibition platform such as Canton Fair. It is the first time that we have come to the door to discuss cooperation with us like this. If we cooperate, our company's revenue can be doubled 1 times."


    However, Lu Jianzhong, a confident entrepreneur, did not encounter much in the 1 hours he waited for the interview.

    "Unexpectedly, they still need BSCI certification, require TT payment method, and there are many different regulations!" knowing the news of international buyers looking for suppliers in Anhui, Chen Qin, Hunan's Xu Rong Clothing Co., Ltd., flew to Hefei in the evening on the evening of 29 nights.

    Chen Qin said that her clothing business in Hunan is also medium, and there are 200 thousand pieces of sales every month. She brought many beautiful samples. I didn't expect foreigners to look at the samples. First, I asked her if she had any BSCI certification.


    29 at 4 p.m., 2 hours from the end of the procurement negotiation. When I returned to the conference room, I found that in the conference room that just got together, there was an early departure of enterprises.


    "Before we picked up small bills, huge orders were tempting, but the operations of these international enterprises and domestic enterprises were different. For example, they paid special attention to environmental protection and fire protection, but they did not pay deposits, and they failed to make the sampling inspection.

    At the elevator exit, a Hefei boss, who was anxious to leave, told the author.


    Anhui's clothing industry enters "spring"


    "I also guessed that there would be such a result."

    Stockman, manager of Anhui zhong an import and export Limited by Share Ltd, who successfully negotiated with Mr. Stockman, accepted the interview with the author. He has been struggling for more than 10 years in the Anhui clothing industry. He admitted that many Anhui garment enterprises lost in the "consciousness".

    "The entry threshold of the clothing industry is low, so the large enterprises in Anhui are much smaller than Zhejiang. Many small businesses are mostly at the lowest stage of production. The 6 big buyers who came to Anhui today have little recognition. The certification mentioned by the international buyers is not unfamiliar with many of the garment manufacturers in Anhui, but they are afraid of trouble and do not want to do certification.

    {page_break}


    Nevertheless, Deng Xiaolei still firmly believes that the spring of Anhui's clothing industry is coming.

    "Anhui was once a major clothing Province, planned economy era, Anhui apparel industry ranked the forefront of the country, Anhui is not short of clothing talents, nearly 30% of the costumes of coastal apparel enterprises are Anhui people, and the Yangtze River Delta has millions of Anhui people engaged in the garment industry.

    All along, the awareness of Anhui's garment industry will be remedied with the coming of international buyers, and the spring of Anhui's garment industry is not far away.

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