Fashion Week In Shanghai Disseminate Fashion Concept To The Public

Shanghai for the first time this year

This fashion week has no local designer brand show, but several new designers are exhibiting at Mode Shanghai, including Vega Zaishi Wang, Chi Zhang, May J, Simon Wang, etc.

However, the audience of the exhibition is obviously unable to fully understand them. For example, after seeing the brand of Vega, Logo will ask if the brand is called 3A, and many viewers seem to be trying to refute it.

Speaking of this, I return to the origin of fashion week and Exhibition: trade.

A brand of New York came to the exhibition. The cashmere knitted product was very popular in the United States. When it was founded nine years ago, it started with some clothing exhibitions in the United States. After seeing the buyers of the high-end stores, they began to make the order. Since then, business has grown larger and larger, and now most customers will place the order directly, so it is very necessary to participate in the exhibition.

Of course, there are differences in the national conditions. The American shopping centers are basically buyers. If they are selected, they will buy the products, while the Chinese shopping malls are either landlords or pumping points.

There are few brands of multi brand buyers, but only a few years later, the scale and scope are still very small.

Therefore, the result of the exhibition is that the shopping mall invites you to open a shop, and you have to pay for the opening of the shop.

Will there be an agent to open a shop for you? On the one hand, the agent is suitable for you, and on the other hand, there must be enough goods to support a shop.

Therefore, our exhibition does not produce much trade. It is more like a news conference. So you will find that the brand competition in Beijing CHIC China International Clothing Fair is still of practical significance.

This is also reflected in the Novo Mania exhibition of Mode Shanghai a few days ago. Frankly speaking, the atmosphere of cowboy and fashion brand building is indeed eye catching, and the lifestyle expressed by the brand can also be accurately pmitted.

However, the brand requirements of exhibiting brands, especially those without terminal retail outlets, are much higher. Not only do we have to do a good job in the clothing series, but also do exhibition design and construction.

Therefore, organizing buyers and exhibitions at the exhibition.

In fact, the main role of the Shanghai fashion week is to spread the fashion concept to the public. Therefore, the activities of Shanghai fashion Tuesday, which are held in Xinqiu fashion and 800 Show, from April 8th to 12, are more anticipated. Consumers can also see more newspaper channels from the mass media.

Of course, if we want to become the sixth fashion capital, the role of trade can not be bypassed.

Just like the introduction of French brand Agnes B., Agnes B., like all the famous French designers, has exhibited four clothing series annually on the official date set by the French Fashion Federation.

This date was set up by the French high fashion, senior garment and Creative Designers Guild in 1973.

The main task of the association is to maintain the leading position of French fashion. By organizing the schedule and location of fashion week, the media will be invited to invite buyers to achieve it. In addition, it will help new brands grow, protect intellectual property rights, train education, find problems and help members.

However, times are changing, and Paris fashion week, which is 30 years later than the fashion week of Shanghai, can not be fully worked in accordance with the French Fashion Association. There is no ready brand in hand. After ten years, we still need to grope for it. Shanghai fashion week and Mode Shanghai are a good start.