Cheat Show! How To Avoid Being Fooled By Exhibitors

In recent years, China's Convention and exhibition industry has entered a golden period of rapid development, increasing at 20%-30% or even higher every year.

However, behind the prosperity of the exhibition economy, there are many problems, one of which is "

With the development of convention and exhibition industry, cheating events have also been constantly exposed, making it difficult for enterprises to decide when choosing exhibitions.

For this reason, experts remind enterprises to pay special attention to the following aspects when choosing exhibitions.

Try to choose not the first exhibition.

Cheating shows often happen in the first exhibitions.

The so-called "cheat show" is usually understood by the exhibitors, who defraud the exhibitors from the booth fees.

This trick can only be used once, so the credibility of a certain exhibition held for the first time must be carefully investigated.

"In fact, many of the purpose of cheating is not to deceive."

Shen Danyang, vice president of the international trade and Economic Cooperation Research Institute of the Ministry of Commerce, has done some investigations in Xiamen on the issue of cheating exhibition. Many exhibition companies initially wanted to do well in the exhibition, but during the operation of the project, because the theme of the exhibition or the investment situation of the exhibition company was not good enough, the original scale could not be reached, and the cost could not be recovered.

Such swindlers accounted for most of the events.

In addition to being completely deceived, more exhibition organizers seize the psychology of exhibitors eager to find buyers, exaggerate the exhibition publicity and create professional audiences.

Mr. Gao, the head of a small household electrical appliance manufacturer who often participates in the exhibition, often sees buyers in his promotional materials. It is very tempting. Many exhibitions boast that buyers come from many countries and some boast of the number of large purchasing groups.

But what I saw at the exhibition is that there are few foreigners or few real professional spectators.

Mr. Gao said that although this situation is not a cheat exhibition, it also has the suspicion of fraud.

Choose as much as possible

With the development of modern exhibition industry, every industry's exhibition has formed its own "leading elder", which is a must for buyers, such as Chicago tools exhibition, Milan fashion show, Hannover Industrial Expo, Guangzhou national export commodities fair and so on.

Generally speaking, the higher the visibility of an exhibition, the more exhibitors and buyers will attract, the greater the possibility of paction.

If a new exhibition is to be attended, it depends on who the sponsor is and how appealing it is in the industry.

Famous exhibitions tend to charge more. In order to save costs, exhibitors can share the booths with people. Even so, the effect will be better than participating in the unknown exhibitions.

Some enterprises choose to participate in similar exhibitions with similar themes because of their cheap choices. The result is, of course, twice the result of half the effort. This has also become the soil for the survival of a large number of low-level exhibitions.

Liu Hongwei, director of the Institute of exhibition economy, Beijing International Urban Development Research Institute, pointed out that the current situation of the exhibition industry in China is that the exhibition industry develops fast and has a large number, but most exhibitions do not have scale and brand, and there are not many exhibitions that have the leading role in the industry.

Shen Danyang also pointed out that the existence of those low-grade exhibitions, apart from the reasons for the organizers, there are also reasons for low quality exhibitors.

According to him, the exhibition is generally called "pheasant Exhibition" in this industry.

The existence of "pheasant Exhibition" is due to the corresponding low quality exhibitors. The purpose of many exhibitors participating in the exhibition is not clear. As long as the fees are cheap, participants will not participate in the exhibition and have no basic experience in exhibiting.

Choose your own business exhibition

A good exhibition may not be the right Exhibition for the enterprise.

Because professional exhibitions, trade comprehensive exhibitions, science and technology exhibitions and so on, different exhibitions have different characteristics.

Industry experts suggest that the selection of exhibitions should be considered from four aspects: first, take a look at whether it can meet the company's sales strategy, increase the sales of products in the existing market, introduce new products, develop new markets, or regional or vertical sales.

Secondly, different exhibitions attract different exhibitors and spectators, some attract buyers from all over the country, some attract local buyers, so, of course, they will affect the sales pertinence and effect of enterprises.

In a technology based exhibition, it may be more appropriate to introduce new technology products and highlight the advanced nature and content of the technology. Obviously, it is not appropriate for such an exhibition to rely on preferential methods to increase sales of old products.

Third, is such an exhibition suitable for enterprises to display their products, including the type and situation of the upstream and downstream products.

Fourth, the timing of the exhibition is not appropriate, whether it can match the sales plan of the enterprise.

In short, if an enterprise chooses a good exhibition, it should first become a good exhibitor. It needs to grasp information in many ways and enhance the knowledge of exhibition.