How To Plan A Successful Exhibition

Good steel is used on the edge of the knife, if you want to punch out an exhibition and let yourself harvest a lot, you must make a comprehensive plan before participating in the exhibition.

A good plan is half the battle. If you want to make this business successful, make a plan.

16% rule

Put your time and energy on the knife edge, because only 16% of visitors will be interested in the service of a single product at the exhibition.

Making measurable targets

Obtain a certain number of sales leaders, sign a certain amount of sales contracts, send reports on new products and services to the press, test the market with new or updated products, contact and contact some specific trade enterprises, or increase direct mail order.

Budget making

Booth space, construction and demolition, special advertising gifts, pportation costs, audio-visual equipment, electricity expenditure, telephone service, subsidiary materials, personnel purport, advertising, air tickets and hotel accommodation fees.

Writing for your exhibition

Design a theme for your exhibition. If you try to contact a specific group, you have to design a theme to show your intention to that group.

Invitation card

Invitations are sent to potential customers who are really interested, indicating your booth and some news about new service items and new products. You can also use the special invitation invitation provided by the exhibition to you.

We propose to spend 25% of the exhibition money on invitations.

Create an attractive booth environment.

Remember, at a trade show, your booth should cause a customer's attention in less than 5 seconds.

If your booth is used for more than 4 years, you need to decorate with new colors and shapes.

Selected ad

Visitors are asked to fill out research forms and send innovative and practical gifts.

Training staff

Let your employees receive training, learn to introduce products and services, familiarity with exhibitions etiquette, know how to conclude pactions, skillfully formulate a sales leader, and keep trade alive.

Choose a striking image.

First, you must identify your image at the trade fair and let employees participate in it.

Sometimes, a suit is a good choice; sometimes, a fitted or matching jacket.

Contact with news media

Send your press releases to the news media, including new product information and services, and photocopy some old product information for distribution at the exhibition.