Online Sale Of Women'S Clothing &Nbsp; Pay Attention To "1 Degree Effect"

When the temperature changes at 1 degrees, the sales volume of commodities will change dramatically.

online

But for working people or students, they can start a part-time job and do business after completion. After waiting for mastery of supply channels and promotion skills, entrepreneurs can increase investment and harvest the fruits of online entrepreneurship.

Personal entrepreneurship

Entrepreneurial story: first, do a good job of pictures, and then catch the source.

After graduating from university in 2006, Chen Xiaoyu worked in a factory in Shenzhen for 3 years. Because she was not satisfied with working life, she opened a Japanese version of the women's clothing shop on the Internet at the end of 2009.

Chen Xiaoyu thought it was easy to open a shop. If you take pictures of your handheld products and hang them online, you can sell them.

Actually, it was not simple. She didn't start well at first, and she sold several pieces in two months.

She found that people who normally open shop do not do picture processing, and the technology of photography is not too high, and photos are the most important way to display online. Women's clothing is very ugly on the Internet.

When she asked people to improve the photo effect, sales remained unchanged.

It turned out that she only found women's clothing.

Close to the clothing market

In order to solve the problem of too few styles, she began to buy goods in small quantities. At that time, she was also selling clothes of a kind of brand called "Qian Cao". She found that her style was good, many people were asked, sold two pieces in the same day, and had a hot heart, and spent 1500 yuan to take 15 clothes in one breath.

Contrary to expectations, no one was sold in the next half month, and no one was interested in the price reduction.

She had a brainwave. In fact, she could take photos of the agents first, and then pick up the goods after ordering them, so that they could enrich the goods and control the inventory risk.

So she spent thousands of yuan buying cameras, reflectors, background cloth, camera lights and other equipment, and then borrow samples from suppliers to take pictures, and then go to the market to get goods.

At the beginning, the sales volume is relatively small. After the business is good, it is convenient to get the goods.

Chen Xiaoyu simply moved to a place closer to the clothing market, then later took the picture of the manufacturer's clothing directly to the Internet.

More and more customers are returning to Chen Xiaoyu, and the turnover is quite fast.

She now takes a single product every day and basically sells it in 24 hours. At night, she calls the courier company to deliver the goods directly, and the customer can receive the goods within 24 hours.

However, she also found some problems, such as sometimes breaking the goods, the price of goods did not have the advantage.

Chen Xiaoyu began to dissatisfied with the status quo, wanted to solve the problem of goods being broken and no price advantage, so he looked for friends to develop the website sale procedure, started a brand new shop marketing mode, about more online shop owners, and formed a team to go to the goods together.

Management skills

Women collar workers over 25 years old

Women over the age of 25 are the absolute mainstay of women's clothing online shopping.

From the age of specific age, young women aged 25~29 ranked first in the world, occupying 37.92% of the total share. Mature women aged 30~34 ranked second in 25.13%, while women aged 18~24 accounted for 21.72% of the total.

In this year's 4~5 month, 24.42% of the consumers of women's clothing online are male.

At the same time, this data also shows that men over the age of 25 are the main players in Taobao women's online shopping, of which young men aged 25~29 are ranked first in the 35.05% share.

Moderate pricing

Compared with offline shopping, buying women's clothing on the Internet is more obvious in price advantage, such as ONLY, European time and other genuine dress, if purchased online, it will at least be cheaper than 20%~40% under the line. This is also the reason why online women's wear has been selling well. The price is the best, not too cheap, giving people false suspicion.

Don't be too expensive and ask less.

Timely adjustment of goods

In the clothing industry, there is a "1 degree effect" theory, that is, when the temperature changes at 1 degrees, the sales volume of goods will change dramatically. From the list of Taobao's hot women's clothing, the "1 degree effect" is more obvious.

Although the 4~5 month has not yet reached the summer, summer wear has become the main market for women's wear. The dress is the hot selling champion of women's clothing online shopping. It ranks first in the market share of 25.6%, while the T-shirt with a strong summer breath occupies 17.5% of the market share, ranking second. Other summer wear including shirts, half skirts, chiffon sweaters and so on is also on the list.

Three steps of online women's clothing store Entrepreneurship

Early stage: pick some best-selling goods.

It is recommended that the novice shop should not spread the booth too much when opening online female clothing stores.

In this way, even if there is a need for adjustment in the course of operation, it is easy to turn around.

Generally speaking, for newcomers, it is best to pick the best seller of 10~15 products, and invest about 2000 yuan in the first place.

Start with familiar products and don't immediately want to design new ones yourself.

We must strive for certain advantages in price. Of course, we can only sacrifice part of gross profit margin on the premise that the purchase price can not be reduced.

Small sellers are best advised to catch buyers who go to search for goods by search engines.

Medium term: Wholesale march towards tail cargo

Because the price of the new type purchase is not cheap, the entrepreneur should lock the source of the goods.

Generally speaking, before the season comes, businessmen who make clothing business have begun to enter the next quarter of the season, and the goods of this quarter have begun to clear up. These clearing goods are the so-called cargo terminal, the volume of cargo is not large, and a lot of broken codes, then think wholesale processing is impossible.

Entrepreneurs should seize these needs, first buy the goods from some dealers at a very low price, and then sell them with their own online stores.

Bigger: clear positioning, forming characteristics

Entrepreneurs should choose women's clothing that is not too high in brand awareness but unique.

For example, "Korean version" women's clothing sells the most popular. "Original single", "foreign trade", "summer dress" and "Chiffon" are also the key words that consumers often search for when buying online shopping for women's clothing.

Therefore, shop must be unique.

For example, according to the statistics of customer search hot words, "big code" actually ranked third in the 150 thousand daily search volume. After searching by Taobao, the reporter found that when searching for "big size women's clothing", there will be more than 330 thousand products and more than 4400 stores.

The reason is that many girls feel that they are fat, so they do not want to go shopping, so online shopping has become their best choice.