Elegant 100 High Profile Appearance Pain Who?

March 18th elegant 100 online promotion to force, 90 percent off seconds to kill high-end home textiles.

Elegance 100 ninety percent off

First, it has little impact on traditional home textile enterprises.

Although Chen said that elegance 100 squeezed the moisture in the traditional home textile circulation, for example, the 40 piece of 200T bedding, the factory price 200 yuan, to the shopping center about 1000 yuan, while elegant 100 may only need the traditional channel 1/3 price to be able to buy.

That is to say, elegance 100 can let consumers buy home textiles with the lowest moisture content and the cheapest. So can elegance 100 have a direct impact on traditional home textiles in the short term?

Judging from the present situation, elegance 100 has little impact on traditional home textile enterprises.

For online sales, this is not a novelty in the home textile industry. There are only more than 30 thousand shops that sell home textiles on Taobao alone.

Online sales rose with the traditional store sales in the same period.

This is mainly due to:

1, online shops and physical shops are two different consumer groups.

Online shopping is usually dominated by 20-35 year old young people, while in physical shops, most of them are over 30 years old, especially middle-aged people.

2, Internet consumption is different from that of real consumption.

There are many shops on the Internet, which are convenient for inquiry and price comparison, and are directly sent to the user's hands. Usually consumers feel cheap on online shopping, while physical store consumption can directly feel the fabric and style, and find the elements that match the situation in their home.

3, the price range is also different.

Usually, the sales of physical stores are mainly intermediate products, the average price range will be 800-1500 (Suite), and the price on the Internet is not the case, for example, the Taobao set is generally concentrated in 100-299 (about 34% of the total sales), 300-499 (about 33%), 500-799 (about 24%) and three price ranges, and the sales rate of 800 yuan is significantly reduced, and 100-800 price interval accounts for about 80% of all sales.

In the long run, elegance 100 will have a certain impact on Taobao shops, especially the shops of non Taobao mall.

No major changes will take place in the short term.

If we compare Taobao shop to a retail market, then 100 of elegance is a modern shopping mall. Because there are many stores and grades, there are many price segments in the market, because the radiating radius is large (the Internet can refer to the broad masses of radiation). There are still many people who go shopping in the market. This is why the market or light textile market is bustling for a long time. Unless the modern shopping mall continues to sink, the market will also exist for a long time.

Elegance 100 is a modern hypermarket. It is a company's behavior, rather than a self-employed behavior, which is purchased by the company, unified shelves, unified cash collection, unified logistics and unified services. It further deepens consumer's trust in products and brand concerns.

Three, elegance 100 is actually the biggest impact on the same type of home textile website.

For example, Wei Jia home, which is a specialized brand home textile mall, has established strategic partnership with dozens of brand home textile manufacturers such as Luo Lai, Fu Anna, Valentino, Meng Jie and so on. Online provides consumers with bedding packages, sheets, quilts, quilts, pillows, pillow and other home furnishings such as bedroom furniture, towels and bath towels. This is almost the same as that of elegant 100, while elegant 100 has its own brand Toscaso. This spike activity is to pioneer its own brand and attract customers.

With elegant 100, second, and even the third round of financing, elegant 100 is likely to become the "home customer" of the home textile industry.

And because of its skillful network sales operation (which is related to Chen Tenghua's previous Dangdang network) and the opening of advertisements, it is self-evident that the impact of the same type of home textile enterprises is just like that.