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Sell Bad Products From The Internet.

2011/3/15 15:08:00 116

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E-Commerce Industry Logistics

Many commodity categories are not suitable for common sense.

Electronic Commerce

As for online retailing, the current situation of these traditional industries has not yet done much in e-commerce.

How do e-commerce products with low cost and logistics distribution cost exceed commodity gross profit?

The first industry is single low, while the distribution cost is higher than the gross profit margin.

industry

For example, how does the main commodity box carton milk of Mengniu do e-commerce? A box of cartons of milk sells tens of dollars. If the mail is distributed and distributed in different places, the logistics cost will account for more than 30%, which exceeds the gross profit of merchandise, and basically can not do e-commerce.

TaoBao

The official flagship store of the mall does not sell milk at all, but only sells milk powder. For example, how does the domestic edible oil, the golden dragon fish oil, make e-commerce? The cost of the existing commodity distribution exceeds the gross profit of the commodity, so the electronic commerce has not yet started officially. The official flagship store of Taobao has not been opened yet. Another obstacle is that these commodities are available everywhere at the supermarket outlets of their own homes, and consumers do not have the convenient demand for e-commerce. These industries are mainly concentrated in the food and beverage industry of the fast food products, and the daily chemical industry.

This kind of commodity makes the electricity supplier I propose the following train of thought, I take the golden dragon fish oil as an example to illustrate: first, do the idea of selling the brand online: if we build the online brand of "E Golden Dragon" and locate the high value added proprietary brand, sell the high value-added commodity category in the existing product mix, not only solve the conflict between the line and the online, but also solve the problem that the single product logistics distribution cost is too high and the gross profit of the product is too high.

The two is in the existing commodity, through the commodity category to combine some high added value package series, such as the golden dragon fish deep sea fish oil luxurious gift box + the golden dragon fish seed oil gift box + the golden dragon fish special first class hardcover gift box + the golden dragon fish original fragrant rice gift box, the above set meal commodity's retail price can reach 500 yuan, the gross profit is above 40%, is suitable for the electronic commerce.

The three is the idea of creating gifts and welfare products, packing some high value and high gross goods into gifts, gift wrapping through beautiful gifts, and suitable for online sales by sending gifts. For example, if we choose the golden dragon fish products, the gift combination of dragon fish "deep sea fish oil luxurious gift box + Australian Dali core powder + sterol corn oil" can be as high as 50%, which is also suitable for e-commerce.

Another idea is to use appropriate commodity category to drive the products that are not suitable for online sale at present. For example, Heng An Group's Taobao and its P & G flagship stores, the two daily chemicals companies are not suitable for online retailing, such as tissue paper, but they use the main cosmetics series to drive low price and low gross profit products.

The same is true for the clothing industry.

On Taobao, I have seen that many smart businesses are already selling windbreaker with Bottomwear, gloves and scarves.

Another form is to buy small skirts, shirts to give socks, buy large size down garments, and coat to give Bottomwear.

No matter what kind of thinking, this bundling sale has played a very positive role in promoting sales, whether dealing with small products that are not suitable for single sale or attracting consumers through buying gifts.

The efficiency of capital operation and the efficiency of financial management will enable the developing small and medium-sized garment enterprises in the IPO and already listed garment enterprises to achieve the goal of enterprise informatization construction and play an immeasurable role in the further development and standardization of China's garment market.