International Designer And Brand Theme ---ESCADA

ESCADA brand

ESCADA LOGO

Founder: Wolfgang (Wolfgang) Maglas Ray (margareth ley)

Designer: 1976 -1992 Maglas Ray (margareth ley)

1992 Michael Stolzenberg (Michael stolzenberg) and designers group

Design style: concise, clean, smart and individual.

Official website:

Founded in 1976, the "SCADA" brand is known for the design and operation of high quality women's clothing by high-income professional women.

Before 1992, margaris, a fashion model, was not only one of Ai Oscar Da's founders, but also his chief designer (died in 1992).

Margaris firmly believed: as a designer, creativity alone can not be achieved. We should also find a balance between innovative ideas and strong market awareness.

As a fashion model, Margaret Ray once swept the European and American T stage with a beautiful blond hair and beautiful figure.

More importantly, Mar Grace has a strong understanding of fashion. She can always express the wishes of the designer perfectly and convey them to the audience.

In her years of modeling career, she formed her unique view of fashion, and finally could not restrain her pursuit of creating beauty. She decided to design fashion herself, and to show her inspiring inspiration in the creative stage.

She named the fashion she had designed under the name of a pure Irish race horse at the time, ESCADA.

With the understanding of fashion and the keen sense of fashion, Margaret Ray always conveys the design concept to every fashion wearer.

Soon, with the inspiration of Margaret Ray's design, ESCADA became the world's top women's clothing brand in 68 countries.

Apart from fashion, ESCADA also works with European designers to develop the world's top perfume products. The fashion series also adds bags, sunglasses and spectacles frames, shoes and scarves.

At the Oscar prize presentation ceremony in 2000, movie star Zhang Ziyi appeared in the prize presentation scene wearing ESCADA, causing public opinion to be in an uproar.

ESCADA deduces an Oriental Myth, and Zhang Ziyi leaves the world a charming and charming image of the Oriental beauty.

Succinct, well trained, smart and individual is the image created by iscada. Its style is bright, elegant, functional and practical. It can also be used in a series of collocation or single product combination, paying attention to the application of new fabrics and unique color system.

92 years later, Michael Stolzenberg Michael sore nzberger took over as the chief designer and injected more young and fashionable vitality into the brand of the SCADA brand. Its design is more derived from people's daily life, integrating experimental design with new ideas and ideas.

Behind Michael's success is a powerful design team composed of a group of young designers, mainly from young designers of fashion schools in Britain, Germany and other countries.

Their goal is to enter the top of the fashion market with the best quality as the standard.

The bright and bold color impact created the charming SCADA style.

The contrast between the large scale geometric patterns and complex printing, embroidery, pastoral and embroidered edges often appears in Escada's clothing. In short, Ai Oscar Da provides various kinds of garments for the high-income, sexy and self assured professional women.

The products of the SCADA are mainly distributed through the major fashion shops and the self built special store of the SCADA.

Today, Escada has developed into a large garment group through acquisitions. Apart from its own brand, the company has other brands of excellent quality, design and value, such as Cerruti 1881, Kempe Mary Gray, Laurel season, Shi Berg and San John, from high fashion to all kinds of garments. In 1994, its sales volume reached 1 billion 100 million Mark, and Escada group ranked fourth among German garment manufacturers.

Because of the careful analysis of the previous market, the brand of the "SCADA" can be located at the top of the market and become a symbol of German style clothing culture.

Escada poster appreciation

(ESCADA) 2009 new products introduced in autumn and winter, both long and knee middle length, long and long heels of heels, are promoting Ai Oscar Da's elegance and elegance, simple style, fine decoration and decoration, smooth lines, and so on, highlighting the soft and gorgeous women in autumn and winter.

2010 autumn and winter posters

Other poster appreciation

ESCADA show

Escada 2011 early spring vacation series is inspired by the traditional architectural symbols of Japanese traditional architecture as well as the architectural symbols used by the great architect Anthony Gaudi Gaudi Antoni Gaudi. The bright gorgeous colors are like the colorful colorful buildings of Gaudi, and the Japanese style kimono cutting techniques are ingeniously inserted into the various styles of this series. The lines perfectly matched with the feminine body of beauty are charming and graceful.

Escada SCADA perfume

Perfume is a close-up symbol of fashion. No matter how the tide changes, it is an indispensable fashion product.

Because of its close ties with the clothing industry, Ai Oscar Da's perfume will continue to bring forth new ideas with the trend of the brand every year. When we take a perfume as a personal occasion, we will naturally accept the most fashionable concept it represents.

This perfume brand originated from a legendary love affair, its charm not only enables us to delight ourselves and others, but also gives us an intuitive experience of primitive sensuality.

As a fashion indicator to lead the modern life, Ai Oscar DA has reached the peak stage for the excavation and deduction of perfume culture. Its richness and individuality make every incense hunter who invade his perfume Kingdom find his love, and he can feel the joy he never had before.

 

 

Escada shoes

 

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