Ten Suggestions For Internet Marketing

Network marketing is a series of marketing behaviors based on the network and around the network platform. Therefore, network marketing still can not escape the category of traditional marketing theory, but it has changed some new characteristics on the basis of traditional marketing theory.

From this point of view, if internet marketing wants to achieve results, it still has to abide by the many points that traditional marketing must follow.

In many cases, network marketing is not effective, but the lack of capabilities of all aspects of the enterprise makes the effect of network marketing discounted.

Network marketing is only part of the marketing of enterprises, and should be subordinated to the strategic tasks and long and short term goals of the enterprises.

The barrel theory tells us that the amount of water that a bucket of water does not depend on is the longest plate, but the shortest one. The gap between the boards is also one of the key factors in the amount of water in the barrel.

Strengthening the management capabilities of the system, enhancing the capability of the short board, improving the design and incentive measures of the enterprise's organizational structure, building up a team with strong cooperation ability and strong execution are the tasks that must be done before the network marketing.

With the rapid growth of Internet users in China, Internet marketing still has a bright future, but not all enterprises make huge profits through Internet marketing.

Here I would like to make some suggestions for your reference.

1, the top leaders of enterprises should attach great importance to and care for them. No top leaders attach great importance to and care for them. It is very difficult for Internet marketing departments to mobilize resources and coordinate their relations.

2, if we want to stick to it for a long time, we must have a process to achieve any effect in marketing, and we can not reduce investment due to the decline in short-term results.

3, we should pay close attention to all kinds of public opinion hotspots in the Internet so as to enable enterprises to launch event marketing and brand speculation in a timely manner.

4, strengthen interaction and communication with network users, respond to and respond to timely suggestions and problems reflected by network users. At the same time, we should pay close attention to all kinds of negative news on the Internet and industries, and conduct targeted public crisis behaviors according to specific circumstances.

5, links between all aspects of network marketing should be linked well. One link, such as delivery speed and service attitude of product repair, may affect user experience and affect loyalty and stickiness.

6, we need to know the interests and tastes of editors of websites, blogs or forums, and set up unique promotional articles or posts for their tastes.

7, online and offline should be closely linked and closely communicated with each other. What problems should be reflected online? What new policies should be informed in line?

8, through various channels, such as mail, micro-blog, blog, search engine or forum, etc., we should strengthen the marketing and promotion of the website, and optimize the website and webpage to improve the probability of searching.

9, timely improve customer information, and according to the analysis of customer information, understand customer behavior characteristics and ways of purchase, but also help to develop more targeted one-to-one marketing.

10, strengthen communication with loyal customers and big customers, and let them speak for themselves if necessary, such as publishing some opinions or articles, and the third party is always more convincing than themselves.