To Paris Or To The United States?

China's textile enterprises must go abroad and the exhibition will be held soon.

From July 19, 2011 to 21, there will be a grand "China Textile" in the center of the house of New York in the United States. Garment manufacturing The exhibition. This is also the largest exhibition on the east coast of the United States. Since last year, it has been successfully constructed as the three exhibition of TWUSA (TEXWORLD clothing material exhibition), APP (New York international fashion sourcing exhibition) and HTSE (New York international home textile procurement exhibition).

Later on 19~22 September 2011, the Paris Le Bourget Pavilion in Paris will also hold apparel sourcing (Paris international fashion sourcing exhibition) in conjunction with the Paris Texworld fabric exhibition. The exhibition landed in Paris in September 2007, the name of which was CTAF, the China Textile and clothing trade exhibition (Paris). It was co sponsored by China Textile Industry Association and Frankfurt (France) company. After several years of growth and development, in 2011, CTAF successfully embedded in the fashion sourcing platform of Apparel Sourcing Paris international fashion sourcing exhibition. CTAF will continue to be retained in the form of China Pavilion.

One is the three exhibition, the other is fashion purchase. It is important for China's textile and garment enterprises to open up and continue to open up overseas markets. Choosing an appropriate platform according to their needs may become an important opportunity for enterprises to integrate into the world's textile and garment industry and redefine their status in the international division of labor.

　　 New York Exhibition Increase after opening up

In February 24th, at the media conference held by the China Textile Association of CCPIT, the reporters learned that the American exhibition and the Paris exhibition had their own characteristics. Take the China Textile and clothing trade exhibition (hereinafter referred to as "New York Exhibition"), so far, has successfully held the eleven session, to help a large number of industry dominant enterprises establish a sales network in the United States, and enter the mainstream sales market of the United States. Relying on this exhibition platform, many small and medium-sized enterprises have stable customer relationship and order, and have embarked on a healthy development track in the US business. After the financial crisis, great changes have taken place in the textile and clothing consumer market and marketing channels in the United States. More professional and international exhibition service platforms are needed to meet the needs of export enterprises and small and medium-sized buyers in the United States.

Since 2010, the Frankfurt Textile Exhibition Association (USA) has jointly established three international specialties for clothing, clothing and home textiles in New York, the United States. Purchase Based on the resources of China's textile and garment industry and the rich experience of Frankfurt exhibition company's multi-year operation of the global textile exhibition, the exhibition will jointly build an international platform to provide more targeted and professional services to exhibitors. In July 2010, the exhibition area was 15000 square meters, and nearly 500 exhibitors from 16 countries and regions participated in the exhibition. There were more than 7000 professional trade spectators, including more than 5000 purchasers from 16 countries based on the United States.

"Basically formed a balanced ratio between the audience and the exhibitors at 1:10. And among these buyers, the proportion of designers has increased. It shows that New York, as an international fashion center, its designer of large brand sourcing enterprises began to intervene in the procurement of surface accessories. Zhang Tao, director of the six exhibition of the textile industry branch of China Council for the promotion of trade, explained.

According to Lin Yunfeng, vice president of the textile industry branch of China Council for the promotion of trade, to ensure the objectivity of the statistics of professional buyers, no matter how many times visitors visit the exhibition at TEXWORLD, they are counted only once. The exhibitors of the ninth TEXWORLD fabrics show have attended professional spectators from Brazil, Canada, Germany, India, Italy, Japan, Korea, Mauritius, Holland, Pakistan, Peru, Turkey, the United States, China Hongkong, China Taiwan and other countries and regions. Among them, the United States accounted for 87% of the audience, 7% outside the United States, 4% in Canada and Mexico, and 2% in central and South America. Among them, the American professional audience mainly comes from the "American fashion capital" New York.

According to Vice President Lin Yunfeng, after the successful transformation last year, the "New York Exhibition" in 2011 will be further upgraded on the basis of last year. In regard to the Trade Promotion Committee, the measures adopted include: first, the external environment of the rising cost of raw materials and the higher exchange rate of the domestic textile industry, with a view to promoting the value-added process of domestic exhibitors through exhibition. Two, with the effective operation of the internationalized platform and the further acceleration of international division of labor, it is hoped that through participation in the exhibition, participation in the new international division of labor in the textile industry chain will shift the lower part of the value added in the textile and garment industry of China. Three, through the cooperation with the US, it will provide effective docking opportunities for both designers and purchasers. Through a higher level of cooperation, the added value and product quality of Chinese exhibitors will be increased, and the comprehensive ability of the US market should be met. Four, in the aspect of fabrics, the introduction of the international fashion trend senior company STYLESIGHT, together with the Chinese exhibitors, will jointly launch the high-end fabric trend.

Lin Yunfeng said, "fashion trends have always been the focus of attention of designers and media. With the continuous improvement of Chinese enterprises' strength and fashion, it is a good choice to take the initiative to join the international PARTY and enhance their own reputation and product quality by displaying their strength and getting better international recognition. Therefore, he reminded domestic exhibitors to take precautions and seize this rare opportunity. "Be a pioneer, don't be a hitchhiker!" he said.

Paris exhibition is better than blue.

China Textile and clothing trade exhibition (Paris) (hereinafter referred to as "Paris Exhibition") is the second self exhibition held by the China Textile Industry Association after the US New York, aiming at establishing the image of China's textile industry in Europe. The exhibition is positioned as a professional trade exhibition. At the same time, it pays attention to the communication and brand cooperation between Chinese and European textile industries, promotes the promotion of China's excellent original textile and garment brands, promotes the upgrading of China's textile and garment industry, and holds on-site fashion shows and various professional activities. Encourage outstanding textile and garment enterprises with original brand and independent intellectual property rights to participate in the exhibition.

According to the briefing, the "Paris Exhibition" was first held in Karlsruhe, Germany in 2006, and was recognized by Frankfurt exhibition company. Then it moved to France and Paris in 2007. After 4 years of steady development, it has become the first choice for Chinese garment enterprises to enter the European market. It is also an important part of Apparel Soucing's exhibition that Texworld is also an important promoter and participant in the transformation of fashion exhibitions.

The Paris international clothing purchasing exhibition has been in the form of CTAF IN TEXWORLD since 2007. With the recognition of garment exhibitors and the expansion of the exhibition itself, the Frankfurt company first adopted APPAREL SOURCING PARIS after the APP NEW YORK was held in New York, USA.

It is still the most famous exhibition company in the world and the most professional exhibition and office in the world's largest producer and exporter. In the past few years, "Paris Exhibition" has been competing with Texworld fabric exhibition and PV fabric exhibition co sponsored by Frankfurt exhibition company. It has provided an efficient fabric purchasing platform for European professional clothing dealers and buyers.

Nearly 20000 European textile and apparel professionals; 21% of the audience purchase annual purchases between 50 million and 100 million euros; 8% of the audience purchase more than 100 million euros a year; this is a solid foundation for the success of the Texworld exhibition, and also the reason why Texworld has become an evergreen tree in the past 15 years. {page_break}

As the fashion capital of the world, Paris always has the best exhibition environment, attaches importance to the design and the guidance and market operation of the fashion trend. As the most important fashion trade center in Europe, it always leads the fashion trend from T platform to market. Unlike the New York exhibition, it is characterized by the concept of "fashion sourcing". Lin Yunfeng said.

The brand new apparel sourcing (International Fashion sourcing exhibition) is located in fashion sourcing (Fashion sourcing). In order to provide a global trade and information and fashion service platform for global exhibitors and professional audiences, based on helping Chinese enterprises become brand suppliers, it is also the best choice for companies seeking international cooperation in design and brand.

From art design to industrial production to the final product promotion, Texworld and Apparel Sourcing hold the same position as the same hall, which is the foothold of the fashion design industry and sales terminal of the textile and apparel industry chain.

Sharing the latest information in the global industry; finding resources for channel cooperation; following the new trend of the new season in Europe; grasping the evolution of the European clothing and garment market; the depth cooperation between fashion designers and fabric designers; and adding the value of these exhibitors to students from European designers and design institutes, the exhibition will also be fully displayed at the Apparel Sourcing Paris exhibition.

"With the evolution of the market, simple Procurement Exhibition can no longer meet the needs of enterprise development. China's textile and garment enterprises will change from OEM to ODM. The key is to find a correct way and approach. Vice President Lin Yunfeng said. The overseas exhibition of the China Textile Association of the China Council for the promotion of trade (CCPIT) has been making continuous efforts for the enterprise to achieve this goal. As a transitional way, it has made great efforts to transform the Chinese textile industry from "big" to "strong".