New Secret Of Financial Management: Let Idle Goods "Change" Into Wealth

The original mode of barter has been reborn in recent years, and more and more people have become a group of visitors.

There is a barter shop in Beijing, and the owner of the store has launched a new mode of trading personal idle goods for store items.

The store opened its business in the month.

Take a sheep and exchange it for an axe.

In ancient times, when money did not show up, people took things as they wanted.

With the development of commodity economy, the currency should be born, and the barter gradually withdrew from the stage of history.

In modern times

Idle goods can be used as money.

The exchange shop is at a corner of the five camp Hutong.

Obviously different from other shops is that the space in front of the shop is also fully utilized and placed.

Entering the shop, the reporter saw that the shelves were full of dazzling goods, from daily necessities to household furnishings, accessories, toys and stationery almost everything.

The reporter understands that the goods in the shop can be roughly divided into two categories, one is functional, such as telephone, radio, old film camera, stationery book, vase, etc. the other is mainly ornament decorations, such as masks, bamboo carving, etc.

The owner of the store said that at present, only about 1/5 of the products are in the store, and the rest are stored in the warehouse.

At the same time, about 1/3 of all these secondhand items are new.

According to the introduction, everything in the store can be exchanged with personal idle items, and of course, it can be purchased in cash.

However, the store stipulates that no cash purchase or consignment is required.

"My shop is different from other stores, which is to accept the use of idle items as money."

The specific exchange rule is this: idle goods can be used to offset consumption after valuing stores.

For example, a customer wants to exchange a radio with a price tag of 24 yuan, and the idle items are exchanged for 24 yuan by valuation.

The reality is that the value of idle items may be lower or higher than the price of goods in stores.

If the price is lower than the bid price, the price difference can be made up with cash.

If the price is higher than the price, it is stipulated in the store that no cash purchase can be made, and customers can choose another price difference commodity.

There is also a case where there is no satisfactory exchange of goods at the moment when the idle items are valued, when the store can open an account to the customer, with the customer's name, cell phone number and account balance.

In this way, customers can pick up things at any time.

"There are more than 200 people in the bookstore at the moment. We need to call them frequently to urge them to spend.

Because the goods in the shop are very mobile, almost every day there are new things. "

As for the value evaluation of idle goods in customers' hands, Mr. Chai said that there is no clear standard for evaluation and needs consultation from both sides.

Mr. Chai emphasized that all items in the store can be exchanged, but not all customers can accept the idle goods store.

To this end, he listed the list of unacceptable items: products that are too old or unable to determine whether the function is intact; professional identification, stamp collection, coins and personal handwork works; valuable gold and silver jewelry, jewellery and jade articles, etc.; lots of overloaded ornaments, medicines, beverages, cigarettes and liquor; secondhand clothing, cosmetics and other articles directly used for human body.

Since idle goods can be used for money, there is reason to think that more people will be willing or inclined to exchange things.

Mr. Chai said, that is only inference, the actual situation is that the proportion of cash purchase is higher than the exchange.

If the turnover of ten thousand yuan, seventy percent is bought in cash.

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Profitability is not the first.

Mr. Chai positioned his exchange shop in the community service, which could be exchanged between anyone and his family.

"To open such a shop is to create a platform for communication so that people can give new life to idle products through a simple way like" exchange ".

At the same time, on his "CHANGE" propaganda page, printed such a slogan "exchange to change the meaning of life".

To explain to shopkeepers, the word "CHANGE" has the meaning of exchange, but I prefer to understand it as a change.

It is hoped that through the exchange process, people will have some changes in their hearts, learn to treasure things and share them with others.

However, no matter what kind of idea it has, it is profitable to start a business.

Mr. Chang said frankly that profit is a must, but not the first.

Since location is community service, service must be placed first.

You provide services for everyone, and the profit is automatically achieved.

In his view, service is first reflected in the exchange of the first link.

"Since it is convenient for people, I do not pay much attention to exchanging the value of goods, and the highest price of goods in stores is hundreds of dollars.

My standard is that others can use it again, enabling things to flow again.

Mr. Cho said that neighbors often advised him: don't take cheap things, just like that cup, one yuan, two yuan, no significance.

Collect more valuable things.

In this regard, he believes that his original intention is to facilitate the people, in order to allow idle goods to have a place to re circulate.

If we pay attention to value, it will be contrary to our original intention and away from the purpose and principle of service first.

Moreover, if the value is collected, the business risk in the store will increase correspondingly.

As for the way to make profits in a shop, Mr. Chai thinks that compared with traditional business, exchange is just like the engine in a shop, and exchange creates value.

All the things in the shop are exchanged, and customers do not need to buy goods.

In addition to the cost of rent, water and electricity, there is no purchase cost of traditional stores.

That is to say, all cash receipts are gross margins in stores.

Another important point is that when the traditional stores purchase goods, they need to understand the market and people's needs in addition to the cost of goods purchase.

And every commodity in the shop, because it has been exchanged through the exchange, no matter how ugly, has passed through a circulation, someone has paid the money for it, has been recognized, so do not worry about the backlog problem.

Iron model shop successfully turned around

The predecessor of the exchange shop was the manual iron model shop.

Mr. Chai said that the model of iron sheet is exported, and the price is relatively high. The positioning is also aimed at the high-end crowd.

However, although things are good, because the target group is small, and the customers in the shop basically buy much less, so the business is very light.

In order to survive, the store began to try to add something outside the iron sheet model.

"A small number of people who had entered dozens of dollars suddenly thought that they had some idle things, mostly from foreign friends. They were very distinctive, so they sold them in stores.

Later, two friends also brought some of their idle things.

Mr. Cho said, unexpectedly, what he brought was selling better than the little things he came in.

This phenomenon triggered Mr. chatting's thinking and began to ponder over what to do if one day his things were sold out. In fact, there was a lot of things in everyone's hands, because for all people, things could only be bought and sold without any need. In addition to idle, the only option was to throw away or sell the waste.

The question is how can we motivate people to store things that are not used?

After a lot of hard thought and information, a FREESTORE model introduced by an American friend gave him great inspiration before he had the prototype of the exchange shop.

According to the introduction, in some countries in the United States and Northern Europe, there are FREESTORE stores, which come from community residents. Those who have idle articles will be cleaned up and put in stores, to those who may need it.

When someone brings something in, he will attach a small slip of paper, and which knob on the radio is not easy to use.

No pactions in FREESTORE are voluntary and free.

And, basically, everyone is involved.

"FREESTORE has increased the utilization of resources, but the situation may not be suitable for domestic realities."

So Mr. Cho changed the mode to "exchange shop", and began to think about using cash to collect things. But considering some possible risk factors, he adopted this mode of exchanging things.

The first thing is to exchange things for themselves and a few friends. Later, people often drive, and the trunk is full to exchange.

With the increasing number of exchanges, items that are to be exchanged will be stored in stores.

Shopkeepers also have to add a rule that objects that are too large or too long or other inconvenient to be preserved refuse to accept it.

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Location should be able to radiate around.

The five Hutong Hutong where the exchange shops are located is in Dongcheng District, and is also a cultural and economic block to focus on this year.

Reporters learned that nearly half of the shops in the alley are for foreigners or "returnees", mostly coffee shops, Western restaurants and teahouses.

He chose to shop here. He claimed to be accidental, and the original shop site was selected for the manual iron model shop.

At present, Mr. Cho's position in the exchange shop is mainly for community services. Based on this, he says that the store does not need to be in such a special fashion and fashion place as the five battalion.

"My shop has nothing to do with fashion. Besides, 3 kilometers around are basically a Hutong bungalow. The density of the community is small, and the radiation is also relatively small."

Mr. Chou said frankly: this alley is now a bit of thunder and heavy rain. There are many investors, and there are more fashion media.

Therefore, when he opens a new store, he tends to choose a large community, and the storefront can radiate the radius of the 3 kilometer radius around the community.

"The concept of 3 kilometers is that if anyone wants to come to the store, the fight is a starting price."

Entrepreneurship analysis and risk warning

Initial investment:

The rent of the five camp hutong is rising with the expansion of fame. The current rent level is about 6~7 yuan per square meter per day.

The "CHANGE" exchange shop has about 16 square meters of shops, and the first rent will be about 12000 yuan if we pay three standard.

Such stores are very rich, which is a decoration for the store itself, so there is no high requirement for decoration.

Accordingly, it is estimated that an exchange commodity store will be opened at the initial investment of 20000 yuan.

Profit:

For exchange shops, the monthly rent is relatively large expenditure, according to the current rent level, estimated at around 3000 yuan.

With hydropower, taxes and other expenses estimated at about 500 yuan, the monthly operating cost in shops is about 3500 yuan.

According to the introduction, all goods in the shop are exchanged, and there is no monthly purchase cost.

According to this calculation, a daily turnover of more than 100 yuan per day can be guaranteed in 30 days.

In fact, since the end of June last year when it was adjusted to the exchange shop, it has already made profits in July.

Site selection:

Mr. Chai exchanged his store in community service.

According to this idea, the large community in Beijing should be the target location of exchange shops.

Prospects: it is understood that over the past two years, some foreign countries have launched an old trading method of goods and materials, which is very popular.

Many websites have launched the same pattern.

Things are gradually becoming a trend.

Risk: the idea that goods in exchange can be used as money and goods in exchange can be understood and accepted by modern people who are accustomed to using currency or even various debit cards and credit card shopping.