Mei Xi Ge: The Carrier'S "Set Up" Luggage And Net Touch.

Company name:

Digital craftsman (Beijing) Technology Co., Ltd.

Founding date: 2010

Venue: Beijing

Financing record: in February 2011, the first million RMB angels were invested, and the investors were not clear.

Business performance: 200 orders per day

The town of Baigou, Hebei, 102 kilometers away from the city proper of Beijing, is a "bag and suitcase" with an annual output of nearly 400 million bags and bags in Guangzhou.

Peng Jinghui saw this opportunity to win a group of young "digital craftsmen" who wanted to "move" the traditional production base of bags.

Fortunately, at the end of February this year, he founded the "beautiful Pavilion".

A group of 85 "digital craftsmen"

If you talk with Peng Jinghui, you will find that he is not old enough to match his age.

Born in 1985, he claimed to be a "good student" when he was studying at the Business School of Renmin University.

During his stay in school, he not only founded a school community called "Innovation Resources Association", served as vice president of the Chinese university student entrepreneurship Union, and H R assistant of China KEO H.

Since then, he has come into contact with the new "entrepreneurial" words such as e-commerce, B 2C, SN S and vertical search.

After graduation, unlike many students who want to enter a foreign company to be a senior white-collar worker, Peng Jinghui chose a new intelligent vertical life search interactive platform as the head of Beijing district.

A few months later, he turned to Kang Sheng, and fought with the middle and small webmasters for a while.

In 2008, when he joined the Beijing Jian Kun international investment group once again, and was responsible for the hatching of Internet projects, several previous experiences, together with the experience of seeing the project, made him feel more and more deeply that "starting a business is too hard, one is full of dreams, but there is no alternative in reality."

After repeated analysis, Peng Jinghui affirms that for almost all entrepreneurs, the most urgent shortage is talent.

So, in October 2008, he started a part-time recruitment website for IT Internet enterprises -- Lao Mai online (Peng Jinghui's net name is called Lao MAI).

Although compared with China Talent Network and Zhaopin recruitment, the popularity of Lao Mai online is not high, but it also attracts the attention of many small and medium-sized business owners in Beijing, such as Baigou.

Peng Jinghui found that finding the most needed talents for them really solved the urgent need, but then they would come up with the next request, "order", which is different from Guangzhou's luggage manufacturers. Baigou is relatively weak in the mainland because of its style design, material quality and ability to receive orders.

According to Peng, "bosses are waiting for orders."

In his view, the most direct way to help them find orders is electronic commerce.

In the middle of 2010, digital craftsman Technology Co., Ltd. was established in Beijing. Peng Jinghui explained the origin of this name. "Figures, obviously, are related to IT and Internet, and" craftsman "is a professional meaning.

In other words, he and his team should act as a professional job in the traditional enterprise's "touch" network.

From "pregnancy" to "vertical"

Because the establishment time is not long, Peng Jinghui admitted that the business model of digital craftsmen has not been completely finalized.

At first, their main businesses included providing online services such as Taobao, pat, and ah on the platform of "touch" network, such as online shop planning, construction, decoration, operation, promotion and product distribution.

Because of the trust relationship established by Lao Mai online, many old customers are willing to outsource these businesses to Peng Jinghui, who is relatively familiar. They also told him plainly, "if you can build your own channel, we will be willing to supply, and you can also give support in terms of price, time and inventory."

This prompted Peng Jinghui to develop the idea of "beauty Pavilion".

In his view, his previously accumulated websites and university resources can provide help for the marketing of "beautiful Pavilion"; and the trust relationship with Baigou enterprises will enable him to get goods that are more advantageous than those of offline wholesalers.

As a result, the final challenge lies in the integration of the back end supply chain.

Peng Jinghui told Nandu reporters that in the past, Baigou and bag manufacturers often plagiarized each other and fought a price war, which reduced the profits of all enterprises.

But if we can gather most of the production enterprises of Baigou to the "beautiful Pavilion", we can reintegrate, deploy and utilize the capacity of these enterprises according to the rule of "less money and more quantity" in the online shopping market.

At the same time, as long as there is a slight difference in style, we can avoid the conflict between online and offline.

In addition, Peng also told reporters that digital craftsmen are still preparing another Internet wholesale platform, which is mainly for Taobao sellers and offline shopkeepers. It is expected to go online on the 25 th of this month.

Now, with almost no advertising input, the number of orders for us trading has reached more than 200.

As for the millions of angel investments, Peng Jinghui did not want to disclose investor information, claiming that he was an upstream supplier of a luggage industry.

"If we want to talk about the difference between the United States and other B2C platforms, the most important thing is that we are developing from the service business customers instead of going directly to the B 2C e-commerce market."

Peng Jinghui repeatedly stressed to reporters.