A Tailor's Business Strategy

Tailored in the United States, customized in China, five times the difference, lifelong customers, differentiation, low cost, high concern.

All the elements of success in strategy textbooks are available.

So I worked with two Americans in the international business of tailored suits.

Under the guidance of my friends, I found the master bear to do the production.

Xiong Shifu was not impressed by my core competitiveness.

There is also little enthusiasm for big, strong and international expansion.

It means he is still partial.

If we invite him to do the job, he will only charge the cost, and the expansion and chain will be left to us to expand.

But the purpose of cooperation has been achieved. We have opened it.

After one year and four months, the company in the United States officially dissolved.

The reason is the financial crisis, but I understand that the western strategy of professors' core competitiveness is not suitable for tailored suits.

Business in suits has failed, and suits need to be worn.

I went to Shanghai to find master Xiong.

He went to dozens of times in the shop of Wuyuan Road, but I still had seven turns around eight times to find that deep lane.

Luckily, there is a yellow Jue tree at the door.

Master Xiong

The duty is to know clearly the essence of this industry's survival.

"I am a tailoring master, not a tailor", Xiong Shifu stressed. "The suit is like" type ". If the tailor is fitted, the tailor can eat by himself. Tailor will highlight the advantages of the body and collect weaknesses.

Suit is the clothing of business civilization.

The signal it sends is: I am willing to abide by the expectations and constraints of a society.

Therefore, the suit is the symbol of "the second self" between the private ego and the public self. It is a low-key elegant banner.

In the commercial society, most of the consumption and production are two separate parts, but the tailoring master of the suit must communicate with the guests and understand the shape of the guests' physical activities.

A garment is a dead thing, a suit is a living thing.

Savon said that the gentleman came from the tailor makes a man.

Our duty is self knowledge and self-respect.

Xiong Shifu's suit is not.

It is a darkroom light.

The skill of suit is the process of lining.

A knowledgeable guest first asks whether the lining is lined or lined.

Joint lining is easy to do, save effort and low cost.

The backing should be handed to the artisan with a needle prick out of the fingers.

Another stereotype of the suit is "rubbing".

It's a skeleton built of wool and horse tail.

After finishing, the two most troublesome crafts were concealed under the material, and the guests could not see them.

Xiong Shifu tried to be clever, and finally returned to his original production.

Duty is little joy, great satisfaction.

Xiong Shifu has worked as a cutting master for 40 years and has no worries in his life.

The criterion of choosing apprenticeship is that he is born poor, with simple character and easy to satisfy.

"My business is not suitable for ambitious people, but most of them are satisfied with little joy."

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The duty is to go round and round and never abandon.

In the eyes of outsiders, sewing suits is boring.

The young people who struggle and compete for philosophy are too suffocated to repeat the same procedure for three hundred days in a year.

But master Xiong and his apprenticeship look forward to this kind of life.

In the first line, they can use their skills to practise the principles of faith everyday, and sew out a calm, uneventful and carefree life.

In times of crisis and anxiety, what kind of life is better?

It is self respect and principle.

They call themselves humble artisans.

Their sacred dedication to art is far more than that of their guests.

I didn't seem to have any problems with my last suit, but I couldn't wear the feeling of the past.

After listening to my description, Xiong master gathered the apprentice to measure me again and unconditionally to do another set.

Standing aside, I listened to Xiong master's apprenticeship to the apprentice. I realized the meaning of words and deeds, and understood why the old guests honored him as "Sir".

Out of Mr. Xiong's shop, he looked up and saw the Yellow Jue tree.

Mr. Xiong's "duty" is like the way of plant growth and reproduction, without plundering, non aggression, and environment to form mutually beneficial ecological harmony.

Looking around, animals are fierce.

The craftsman is a rare species.