China Textile Overseas Exhibition Leaping To A New Height: Interview With Lin Yunfeng

In the next 10 years, China will move from a big textile country to a strong textile country.

Textile power is an important symbol of strong textile technology and textile brand power.

Since its birth in 2000, the China Textile and apparel trade exhibition (CTAF), which takes on the diplomatic mission of the industry and promoted the mission of the industry development, will continue to change with the changes in the industry situation and industry demand.

Lin Yunfeng, vice chairman of China Textile promotion and Trade Promotion Association, recently told reporters that CTAF will strive to improve this year after successful strategic pformation.

Focusing on internationalization and specialization to promote China's textile industry

Since 2000, China Textile Fair has hosted its own in New York.

Lin Yunfeng believes that with the development of the industry and the change of the US market environment, CTAF has gradually revealed some limitations.

First, the "China" title of the China Textile and apparel trade exhibition limited the extension of the exhibition.

Secondly, the China Textile and clothing trade exhibition, including clothing, home textiles, clothing, apparel, etc., involves the whole industry chain, not a professional exhibition in the industry, but a comprehensive exhibition in the industry.

Due to the lack of professionalism, the more than 100 exhibitors are divided into several categories, and there are few exhibitors in each category.

In addition, in recent years, Sino US and Sino European Economic and trade relations have been constantly rubbing. European and American countries have positioned China as a reliable and important global supplier. However, in order to avoid trade risks, China will not take China as the sole purchasing place, but also include Vietnam, Indonesia and India.

The focus of global textile production

In 2010, the China Textile and apparel trade exhibition held in the US for the first time changed.

It is introduced that the textile industry association of the China Council for the promotion of international trade (APP) has fully co operated with the Frankfurt Exhibition (US) company. In New York, it has created three international trade exhibition platforms for clothing, fabrics and home textiles, namely, New York international garment sourcing Exhibition (APP), the American Apparel Exhibition (TEXWORLD), and New York international home textile exhibition (HTFSE).

The Chinese exhibitors of the China Textile and clothing trade exhibition are respectively embedded in the above three professional exhibitions in the form of Chinese exhibition groups according to the categories of exhibits.

CTAF pformation was very successful. According to Lin Yunfeng, three exhibition fairs reached 15000 square meters in 2010, including more than 450 enterprises from 16 countries, including Chinese enterprises, with a high degree of internationalization and 7000 professional buyers. It became the largest trade exhibition of textile and clothing on the east coast of the United States.

After the breakthrough of the internationalization and specialization pformation of China's textile exhibition abroad, the China Textile and Trade Promotion Association will make efforts again this year to pform and upgrade the China Textile and apparel trade exhibition in Paris.

The China Textile Industry Association and the Frankfurt exhibition company decided to start the Paris international fashion sourcing Exhibition (apparel sourcing) at the Paris Le Bourget Pavilion in Paris from 19 to 22 September this year. The traditional Chinese textile and clothing trade exhibition will continue to be preserved in the form of the Chinese Pavilion.

Lin Yunfeng believes that the upgrading and pformation of New York exhibition and Paris exhibition conform to the changes in the industrial situation and market environment.

China's textile industry has made rapid progress in the past 10 years on the basis of comparative advantage.

But now we are facing the reality of rising raw materials, rising wage costs and changing competition environment.

The timely pformation and upgrading of the exhibition is through the internationalization and specialization of the exhibition platform to guide China's textile and garment enterprises to participate in global competition for structural adjustment.

The New York exhibition and Paris exhibition will introduce the fashionable information of these two fashionable metropolis and the designer resources and advanced trend of Fengfeng, and guide Chinese enterprises to meet the challenges faced by the industry by improving the added value of products.

As the focus of the world textile industry has shifted to Asia, some countries in China and Southeast Asia and South Asia have integrated into a more compact and complete industrial chain. In the new industrial pattern, new division of labor is being formed in China and Southeast Asia and some countries and regions in South Asia.

China's products have been upgraded, and low cost products will be gradually pferred to China's neighboring countries.

The pformation of the New York exhibition and Paris exhibition into an international and professional exhibition will help to establish the new position of China's textile and garment industry in international trade and promote the formation of a new pattern of industrial division of labor.

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Lin Yunfeng revealed that the Paris exhibition and New York exhibition after pformation will give prominence to the advantages of the upper and lower reaches of the industrial chain, and provide one-stop intensive, efficient and convenient procurement services for international buyers, and bring new business opportunities to the global textile and garment production enterprises including Chinese exhibitors.

In every professional exhibition, buyers can not only contact Chinese suppliers, but also contact other textile and garment producers and traders from the Asia Pacific region.

In such an international and diversified platform, the competitive advantage of China's industry can be more obvious, and exhibitors can get more buyers' attention.

Lin Yunfeng stressed in particular that the integration of China's textile overseas exhibition into the international exhibition platform and brand is a major trend.

With the increasing popularity of the brand new and international exhibition brand created by the two China Textile Industry Association and Frankfurt exhibition company, the brand of CTAF, which has 10 years of history and embodies the overall development strength of China's textile industry, will not only disappear, but will also become more and more brilliant with the development of HTFSE and APP.