Interview With Mr. Chen Xing, Deputy General Manager Of Eighteen Ladies

You are a miracle. This is the second time he has seen Chen Xing, a book he recommended.

On the title page of the book, there is a sentence written by himself: "New Year's gift for yourself."

This book, which summarizes the experience of life, refers to such key words as self worship, vision, pioneer and devotion.

I wonder if these touched his nerves. His love for this book has been corroborated from his message.

Chen Xing is now the deputy general manager of Guangzhou Suzhou Garments Co. Ltd., which is responsible for marketing.

This is very familiar with a senior manager who has been in the garment circle for more than ten years.

With Chen Xing's dialogue now, his thinking is no longer simply confined to the specific level of operation, more often a sense of career from a strategic perspective, a summary of life.

Falcons Chen Xing

It may be accidental or inevitable. Every three years, it is a node of Mr. Chen Xing's career development.

Since he gave up the national civil servants to go to the private sector, he has been actively and passionately choosing a change every three years.

In his view, three years is enough to prove the strength and performance of a person, and for a long time, he will be tired of his career due to lack of freshness.

"If you want a lamp to shine, you must constantly pump the lights on.

"Chen Xing's own way of refueling is different. He keeps flying from one place to another, like a hawk.

He is a man who has the courage to challenge himself.

He served as deputy general manager of a large household electrical appliance enterprise in Guangdong Province in the early years. His annual repayment amount reached 2 billion 300 million yuan.

Later, by chance, he entered the fashion industry. This road is fifteen years away.

"I am the most professional manager in Guangzhou clothing circle.

"This half truth and half joke reveals his true evaluation of himself.

It is necessary to know how much courage and strength to support this sentence.

However, facts are the best.

When he joined a well-known women's clothing company in Zhuhai, the brand was still unknown.

In the same three years, Chen Xing made an excellent brand of Guangzhou men's clothing company, which originally only had 60 shops.

In two years' time, he established 13 provinces in the legendary speed and pointed management method, so that the brand became Guangzhou's famous men's wear brand.

Come to eighteen

No one will ignore Chen Xing's existence, especially in the field of clothing in Guangdong.

Chen Xing's career achievement can become a benchmark for many people.

Chen Xing, a hawk hawk, has plenty of pride in his capital. His contacts exist in the databases of many well-known headhunting companies.

In 2008, Beijing television, Shanghai Eastern TV and Guangdong TV three large media jointly interviewed him for his wonderful career career. As a professional manager, this is probably the greatest award.

And the courage to challenge and be uneasy with conservative genes is also an important promoter of his constant acceptance of new challenges.

"To measure outstanding employees, we must not see how long they stay in an enterprise. Sometimes job hopping is the display of their abilities.

Staying in a place for a long time, without new stimulation, people will lack enthusiasm and inertia.

This is not my character, I like to face difficulties, difficulties are bread, and difficulties are nourishment.

"

Domineering Chen Xing Guangzhou clothing circle first person

"Yangcheng Evening News" reporter once described Chen Xing "his hair is rooted and upright, speaking at a speed of 30 words per minute faster than announcer."

In his body, he fully displayed the wisdom and wisdom of the people of Hubei.

"Chen Xing always has a smile on this description.

"Every garment enterprise, I will surely make the enterprise safer, healthier and more profitable"! At least, at present, I have not encountered any difficulties that can not be overcome, so there is no confusion.

When he said these words, Chen Xing's dominance was revealed.

As an audience, there are two distinct impressions of this expression, which is either very confident or overbearing.

The footnote of fact is more inclined to the latter. Chen Xing's domineering spirit is based on the deep understanding of his career and the complete control of his personal ability.

"I will talk to my boss in every enterprise. I am not working for a job. I am running my business as my own business.

Our relationship is not simply a subordinate, but a partner, a family.

"This idea is a distinctive aspect of Chen Xing as a professional manager.

"Professional managers are based on strength and ability to speak. All the strategic decisions I make in the company are generally supported by my boss, so sometimes I seem to be more powerful, for a reason.

"

Chen Xing's domineering power is not only manifested in dealing with the boss, but also in the strict respect of his subordinates.

On one occasion, eighteen ladies square held a national product order meeting, and more than 1500 people came together. Several customers did not pay attention to whispering.

Chen Xing believes that since it is a team, there must be a cohesive force. Strict management is actually responsible for every partner. He said: "Yan is a kind of love, and" Curse "is also a concern.

"Qualified requirements are training, unreasonable demands are honing, and only those who are trained can be invincible.

Later, a Mount Huangshan franchisee told Chen Xing: "originally I did not want to join the brand, because you dare to criticize on the spot before deciding to join the eighteen ladies fair, because he felt that only a tough and domineering leader could make a dynamic and promising career.

"

However, Chen Xing, a Sagittarius, is also a paradox. Although he is famous for his domineering nature, he often shows his feelings with emotion.

On holidays, whether to the boss or employees, or family and friends, he will not forget to send you a blessing message, send a new year gift, let people in time of fear can occasionally read his warmth, this kind of love hate entanglement mood is afraid that only the parties can understand and understand.

Chen Xing, a loyal supporter of retail business, {page_break}

Chen Xing's arrogance is not arrogant and arrogant. His talent and strength, and his legendary story, have been relish for the clothing industry.

Chen Xing's summary of self capability is very succinct: he has the brand innovation spirit, understands terminal channel strategy and fine retail management technology.

The three summary, if it is laid out, will be a practical treasure book.

Chen Xing is very happy to share with them.

After arriving at the eighteen ladies' workshop, Chen Xing's first thing was to develop the market and reassess and sort out the customers.

"We only add icing on the cake and do nothing in the snow.

"This is Chen Xing's important principle to treat customers.

"We support quality customers with 70% strength.

"

Chen Xing said that he was best at finding problems and providing solutions.

After joining the eighteen ladies' workshop, Chen Xing has been doing two things, increasing the channel construction and maintaining the retail performance.

Chen Xing encourages provincial agents and customers to open more shops and open good stores.

We should strengthen the retail management technology of each store, enhance the retail benefit of single store, and avoid the invalid expansion caused by the number of shops.

According to Chen Xing's plan, 2010 is the channel expansion year for the eighteen ladies' brand. The goal of this year is successfully achieved with the performance of the 700 newly opened stores. In 2011, the eighteen ladies' Square will usher in the year of quality management. To this end, he will integrate all effective resources.

In 2012, the brand will usher in a comprehensive upgrading year, regardless of brand image, product design, partners will achieve qualitative leap.

And strengthening retail training, shop coach thinking training is the early accumulation of Chen Xing to welcome the implementation of the new strategy.

From various provinces to sales terminals, from macro thinking to practical skills, Chen hopes to strengthen training and learning in a wide range, so as to realize the overall optimization and upgrading of the team.

Now, Chen Xing, no matter where he goes, will follow a group of people, these people are provincial agencies, every market, he will see his own problems to think and analyze, and communicate with them to help them solve practical problems.

From the beginning of this year, Chen Xing has made a series of bold attempts in marketing, including capital management and logistics distribution. Although he will not reveal the details, he can imagine that these measures have made him very satisfactory.

Chen Xing said, "my office is on the plane, and my office is in the customer's shop.

"Although it is a joke, but careful consideration, Chen Xing's understanding and sensitivity to the market is precisely because he spent a lot of time in the market line, and this constant attention has made his market performance today.

"If others learn me, it can only be the epidermis, and he will never learn my soul. Moreover, I am changing. I want the enterprise to continuously improve according to the changes of market rules.

"

Reason Chen Xing moves from impatience to peace.

In the three years of a man's clothing brand, Chen Xing himself feels the most harvest.

It is not only the actual performance of professional managers, but also the critical period for him to reflect on precipitation from the ideological level.

Now he has absorbed the experience from that place into the career of the eighteen ladies' workshop.

Zhang Xing's personality was a symbol of Chen Xing's obvious personal characteristics, but now he has learned or has begun to try to face his career with a more peaceful mind.

He began to use reverse thinking to deal with things around him in a softer and more intelligent way.

Learning is a means for Chen Xing to push himself forward. No matter which enterprise he is, he can absorb the essence from his friends and friends around him.

He has never forgotten a master of marketing in Hongkong. From there, he learned humility, learned restraint and guided his actions with good reading.

Perhaps this is what he lacks most in his slightly impatient character, which is what he values most.

Obviously, Chen Xing's rationality is also reflected in his choice of enterprises.

"I choose the standard of an enterprise, not the size or quality of an enterprise, but the mentality and vision of the boss. This is very important for the development of an enterprise.

"

In the final analysis, Chen Xing is still a lover of nature. He likes reading and feeling good. The boss he has worked with has always been a kind-hearted man in his words.

Of course, as a businessman, he also valued his boss's strategy and vision, because it was related to whether his professional ideal could be realized.

The core of brand management is to know how to do different things at different stages, and to do the right thing.

Speed determines scale, scale determines wealth, and what we think of is done immediately.

"This accurate judgement depends largely on the experience of peers and the recognition of their own brands.

And this understanding must be based on reality rather than reality.

It may be inspired by international brands, or may be a summary of self practice. It can be a guide for future action.

In his work, Chen Xing showed a strong aggressiveness, or in his subconscious, a strong wolf trait, which gave him a very strong pioneering ability.

At the same time, he is also an extremely dedicated person. His strong sense of responsibility makes him strive to do everything well.

"The boss needs 100 points and 110 points for himself.

"This nearly harsh discipline has earned him respect from his boss and subordinates.

{page_break}

"Leadership is an example, leadership is sacrifice and leadership means giving.

"When we say these words, we seem to see Chen Xing, who is full of domineering power.

Reporter's notes

In the book "you are a miracle" by Chen Xing, after the chapter "true good", he wrote this sentence: in my life and work, there is a girl worthy of my respect, her name is * * *, a person who embodies the true and good.

After the chapter of the pioneers, he wrote that there are no respectful people and few wise people in the pioneers.

This is Chen Xing, a warm and unruly one.

Under his strong aura and a slight speed of speech, it is very easy for people to feel oppressed, because they can not always think quietly, so their minds will also follow his own thread. This is probably the embodiment of his leadership ability as a professional manager.

After reflection, it was discovered that he was a contradictory body trying to find a balance. Just as he was strict with people and emotional effects, the swings between the poles were an involuntary choice.

Balanced development was also emphasized in his interview. He said that the engine of an airplane could not be placed on a tractor.

The pace and speed of development should be matched with the objective foundation and environment.

Balance is a goal for Chen Xing. Whether it is personal cultivation or career pursuit, it is a test of Chen Xing's wisdom.