Interview With The Chairman Of The 18Th Lady Square Brand

You Are a Miracle This is a book recommended by Chen Xing when he met him for the second time. On the title page of the book, he left a sentence written by himself: "A gift for myself in the New Year". In this book summarizing outstanding life experience, there are several key words mentioned: self worship, vision, pioneer and wholehearted devotion... I don't know whether these have touched his nerves. His love for this book is confirmed by the message.

Chen Xing is now the Deputy General Manager of Guangzhou Shupai Garment Co., Ltd., in charge of marketing. For a senior manager who has practiced in the clothing industry for more than ten years, he is very familiar with it. In the dialogue with Chen Xing, his thinking is no longer simply confined to the specific level of trading, but more often is a strategic perception of career and a summary of life.

The Value of Chen Xing's Career Planning

It may be accidental or inevitable. Every three years, it is a node of Mr. Chen Xing's career development. Since he gave up being a public servant and resolutely went to work in private enterprises, he has taken the initiative and passionately chosen to change almost every three years. In his opinion, three years is enough to prove personal strength and performance, and any longer, he will become tired of his career due to lack of freshness.

"If you want a light to be on, you must refuel it constantly." Chen Xing's way of self refuelling is different. He flies from place to place like a hawk.

He is a man who dares to challenge himself. In his early years, he worked in a large household electrical appliances Served as the deputy general manager of the enterprise, and the annual return amount reached 2.3 billion yuan. Later, by chance, he entered the fashion clothing industry. This road has lasted for 15 years!

"I am the most powerful professional manager in Guangzhou clothing circle." This half hearted joke revealed his true evaluation of himself. You should know how much confidence and strength are needed to dare to say this sentence.

However, the facts speak for themselves.

When he just joined a famous women's wear company in Zhuhai, the brand was still a small brand that was unknown. Through three years of work and development, he realized the expansion of product series and made the fashion Lane Bryant Create a well-known brand in China.

In the same three years, Chen Xing turned a Guangzhou men's wear enterprise with 60 stores into an excellent brand with doubled performance. In two years, he has set up 13 provincial representatives with legendary speed and point management method, making the brand a well-known menswear brand in Guangzhou.

In only one year, he led a learning team to add more than 700 terminals to the brand, opened stores all over the country, and doubled the sales volume

No one will ignore the existence of Chen Xing, especially in Guangdong clothing field.

Chen Xing's career achievements can become a benchmark for many people.

Like Chen Xing of Falcon, he has enough proud capital, and his contact information exists in the database of many well-known headhunters. In 2008, Beijing TV, Shanghai Oriental TV and Guangdong TV jointly interviewed him about his wonderful career. As a professional manager, this is probably the biggest award.

The gene of being brave to challenge and not content with being conservative is also an important driver for him to constantly accept new challenges. "To measure outstanding employees, we must not look at how long they stay in an enterprise. Sometimes job hopping is a display of personal ability. There are many people who cannot change jobs because they are incapable. After staying in a place for a long time, without new stimulation, people will lack passion and inertia. This is not my character. I like to face difficulties. Difficulties are bread, and difficulties are nutrition."

Domineering Chen Xing Guangzhou Clothing First person in the circle

The reporter of Yangcheng Evening News once described Chen Xing as "his hair stands upright and his speaking speed is 30 words faster than that of the announcer every minute... It fully shows the intelligence and wisdom of Hubei people on him." Chen Xing always smiled at this description!

"Every time I go to a clothing enterprise, I will make it safer, healthier and more profitable"! "At least at present, I have not encountered any insurmountable difficulties, so there is no confusion." Chen Xing's arrogance was revealed when he said these words. {page_break}

As a listener, this expression will produce two different impressions. The person is either very confident or domineering. The footnotes of the facts are obviously more inclined to the latter. Chen Xing's arrogance is based on his deep understanding of his career and full control of his personal ability.

"In every enterprise, I would tell my boss that I am not here to work, but I operate the enterprise as my own business. Our relationship is not a simple superior subordinate relationship, but a partner, a family." This kind of thinking is the distinctive aspect of Chen Xing as a professional manager.

"Professional managers speak according to their strength and ability. All the strategic decisions I make in the company are generally approved and supported by my boss, so sometimes I seem to be more powerful, for a reason."

Chen Xing's arrogance is not only shown in his treatment of the boss, but also his strictness to his subordinates. Once, at the National Product Ordering Conference held by the 18th Lady's Square, more than 1500 people gathered together. Several customers were not paying attention to whispering. Chen Xing immediately stopped speaking and severely criticized in front of everyone, which shocked the whole audience.

Chen Xing believes that as a team, there must be a kind of cohesion. Strict management is actually responsible for each partner. He said: "Strict is a kind of love, 'scolding' is also care." Qualified requirements are training, unreasonable requirements are tempering. Only those who have honed can be invincible!

Later, a Huangshan franchisee told Chen Xing: "I didn't want to join this brand at first, because you dared to criticize on the spot, so I decided to join the Eighteen Lady's Square, because he felt that only a strict and domineering leader could do a viable and promising career."

However, Sagittarius Chen Xing also has a paradox. Although he is famous for his arrogance, he often shows his feelings to others. On New Year's Day, no matter to the boss or employees, or to his family and friends, he never forgets to send blessing messages and New Year gifts to everyone, so that people can occasionally remember his tenderness when they are in awe. I'm afraid that only the person concerned can understand and understand this love hate entanglement.

A loyal supporter of Chen Xing's retail practice

Chen Xing's arrogance is not arrogant. His talent and strength, his legend, have always been talked about by the clothing industry.

Chen Xing's summary of self ability is very concise: have brand innovation spirit, understand terminal channel strategy, and refine retail management technology.

If the three summaries are laid out, they will be a practical treasure trove of words.

Chen Xing is happy to share these with others.

The first thing Chen Xing did after arriving at the 18th Lady's Square was to develop the market and reassess and sort out the customers. "We only do the icing on the cake, not the timely help." This is Chen Xing's important principle for customers. "We use 70% of our strength to support high-quality customers."

Chen Xing said that he is best at finding problems and providing solutions.

After joining the 18th Lady's Square, Chen Xing has been doing two things, increasing channel construction and maintaining retail performance. Chen Xing encourages provincial agents and customers to open more and better stores. Strengthen the retail management technology of each franchise store, improve the retail efficiency of single store, and avoid the ineffective expansion caused by simply pursuing the number of stores opened.

According to Chen Xing's plan, 2010 is the year of channel expansion for the brand of Eighteen Lady Square. The goal of this year has been successfully achieved with the performance of 700 new stores; In 2011, the 18th Lady Square will usher in the year of quality management. In order to achieve this goal, he will integrate all effective resources. In 2012, the brand will usher in a year of comprehensive improvement, and both brand image, product design and partners will achieve a qualitative leap.

In terms of retail, the store coach thinking training is Chen Xing's early accumulation for the implementation of the new strategy.

From provincial representatives to sales terminals, from macro thinking to practical skills, Chen Xing hopes to realize the overall optimization and improvement of the team by strengthening training and learning on a large scale.

Now, wherever Chen Xing goes, he will follow a group of people, who are provincial agents everywhere. Every time he goes to a market, he will think about and analyze the problems he sees, communicate with them, and help them solve practical problems.

Since the beginning of this year, Chen Xing has made a series of bold attempts in marketing, including capital management, logistics and distribution. Although he refused to disclose the details, from his slightly proud expression, we can imagine that these measures have achieved very satisfactory results.

Chen Xing said, "My office is on the plane, and my office is in the customer's shop." Although it is a joke, after careful consideration, Chen Xing's understanding and sensitivity to the market is precisely because he spent a lot of time on the front line of the market, and this continuous attention has become his market performance today.

"If others learn from me, it will only be the skin, and he will never learn from my soul! Moreover, I am changing, and I will let the enterprise continue to improve according to the changes of the market law."

Rational Chen Xing from impatience to peace

The three years in a menswear brand is the period when Chen Xing has gained the most from his self perception. It is not only the actual performance as a professional manager, but also the critical period for his reflection and precipitation from the ideological level. Now he put the experience he learned from there into the cause of the Eighteen Lady Square.

His flamboyant personality was once a sign of Chen Xing's obvious personal characteristics, but now he has learned or begun to try to face his career with a more peaceful attitude. He began to use reverse thinking to treat things around him in a softer and more intellectual way.

Learning is Chen Xing's means to achieve self promotion. No matter where he is in an enterprise, he can draw the essence from his partners and friends around him. He has never forgotten a marketing master in Hong Kong. From there, he learned humility, restraint and guided his actions with good thinking. Perhaps, this is what he lacks most in his slightly impatient character, and therefore he values it most.

Obviously, Chen Xing's rationality is also reflected in his choice of enterprises. {page_break}

"My criteria for choosing an enterprise are not the size or quality of the enterprise, but the mentality and vision of the boss! This is crucial to the development of the enterprise."

In the final analysis, Chen Xing is still a man of temperament. He loves reading and values friendship. The bosses he has worked with are, in his words, kind-hearted people. Of course, as a businessman, he also values his boss's strategy and vision, because it is related to whether his career ideal can be realized.

"The core of brand management is to know how to do different things at different stages, and also to do the right thing. Speed determines scale, scale determines wealth, and you should do what you think right away." This accurate judgment largely depends on the experience of peers and the understanding of your own brand. This understanding must be based on reality and higher than reality. It may be inspired by international brands, or it may be a summary of self practice. It has a certain height and can serve as a guide for future actions.

In his work, Chen Xing shows a strong aggressiveness, or in his subconscious, he has a strong wolf nature, which makes him have a strong pioneering ability. At the same time, he is also a very dedicated person, and his strong sense of responsibility makes him strive to do everything well. "The boss wants 100 points, and 110 points for himself." This kind of almost strict self-discipline earned him the respect of the boss and his subordinates.

"Leadership is an example, leadership is sacrifice, leadership is pay." When we say these words, we seem to see the domineering Chen Xing again.

Reporter's notes

In the book "You Are a Miracle" that Chen Xing brought, after the chapter of "truth and kindness", he wrote a sentence: In my life and work, there is a girl who deserves my respect. Her name is * * *, a person who reflects truth and kindness. After the chapter of "Pioneers", what he wrote is that, in terms of pioneers, so far, there are no respected people, and there are not many intelligent people.

This is Chen Xing, who is warm and rebellious at the same time. Under his powerful aura and slightly rapid speed of speaking, it is easy to feel oppressed. Because he can't always calm down to think, his thoughts will automatically follow his vein, which may be the embodiment of his leadership ability as a professional manager.

After reflection, he found that he was a contradiction trying to seek balance, just as he was strict with people on the one hand, but also paid attention to emotional effects on the other hand. The swing between the two poles was an involuntary choice.

Balanced development was also emphasized by him when he was interviewed. He said that the engine of an aircraft cannot be placed on a tractor. The pace and speed of development should match the objective foundation and environment. Balance is like a goal for Chen Xing. Whether it is personal accomplishment or career pursuit, it is a subject that tests Chen Xing's wisdom.