When Does The False Price Mark Mislead The Consumer Price Chaos? When Will The Seven Crimes End?

Under the current background of expanding domestic demand and suppressing inflation, consumers are particularly sensitive to price concerns.

Recently, the aftermath of Carrefour's "price gate" incident has not yet subsided. Recently, the Ji'nan Price Bureau has issued regulations to halt the "lowest price" and "factory price".

Bid price chaos "seven sins"

"Big sale", "jumping the building price" and "1 fold in the whole"...

Walking in the bustling Ji'nan City Quancheng Road commercial pedestrian street, the reporter saw a lot of shops along the street are striking the location of such promotional advertising.

Reporters walked into a house known as "

The marked price is a necessary measure for operators to abide by the law in the market economy. It is not only related to a fair and just market order, but also to the vital interests of every consumer.

China's "price law" clearly stipulates that operators selling, purchasing goods and providing services should be marked according to the provisions of the government's price authorities, and shall not resort to false or misleading price means to deceive consumers or other operators to deal with them.

But at present, the price of false price, price fraud and so on, is widely criticized by consumers.

In January this year, the national development and Reform Commission informed that supermarkets such as Carrefour, WAL-MART and other supermarkets had some fictitious prices in some cities, such as fictitious prices, low prices to attract customers to settle high prices, misleading price markup and other fraudulent practices, and instructed relevant local price authorities to make corrections to these supermarkets according to law, confiscate illegal gains, and impose a penalty of 5 times the illegal gains.

The "price gate" incident stirred up waves.

Recently, the price department of Nanjing examined the supermarket chains such as Carrefour, trust mart, Auchan, Metro, Beijing Hualian and other supermarket chains, and found that many supermarkets had some problems such as false price, fictitious price, low price, high settlement and so on. Some of the supermarkets had not even priced some of their products.

Guangzhou Municipal Council's statistics show that in recent months, price complaints show a rapid growth trend, becoming a new consumer complaint hotspots.

The survey shows that the supermarket price fraud mainly includes seven big moves: two sets of prices, exaggerated price, false discount, vague bid price, fictitious original price, vague gift sale, and failure to fulfill the price promise, among which the former two cases are more prominent, and consumers are strongly reflected.

"Business operators must be conscientious in doing business, and not simply lose their sense of morality for profit."

Zhai Chao, a citizen of Ji'nan, told reporters that every time he went shopping on Quancheng Road, he saw a brand clothing store promoting the sale of goods, but the discount had been played for four or five years. The store's goods had not been sold out, obviously to attract customers' eyeballs.

Later, the prices of other stores were compared. After discount, prices were still high. There was a feeling of being slaughtered.

Wu Weimin, director of the Complaints Department of the Shandong Consumer Association, said that our country had long proposed that merchants should clearly mark the price, asking for "goods to sign tally, and one product to sign", but some operators in order to promote the fictitious original price, raise the original price on the discounted commodity's label, or create the original price that has not happened; some of the price tags indicate the price is low, and the settlement becomes high price, so that the consumers in the dark are spending more money in vain, which seriously infringes upon the legitimate rights and interests of consumers, and damages the fair trading market environment, and becomes a hot spot for complaints.

Why is it so difficult to bid clearly?

Wen Jiabao, premier of the State Council, pointed out that we should further expand domestic demand, especially the consumption demand of residents.

In the current environment of suppressing inflation, people are more cautious about spending money in their hands. Only honest management and marked price can enable people to truly understand consumption, rest assured consumption and dare to spend.

To prevent "price swindling" such as "rip off" and "bully", since 2006, Ji'nan has popularized red, yellow and blue price tags in the commodity circulation area of the whole city.

Among them, the blue price tag represents the "real sale" commodity; the yellow and yellow price tag represents the goods that can be negotiated and sold; the red price tag represents goods that can be sold at reduced prices (discounted).

The price bureau of Ji'nan municipality has recently promulgated that all major shopping malls, supermarkets and commercial outlets must implement marked price when selling goods and providing services. They should not label "no market basis" or "no market price", "factory price", "special price" and "best price". They should not be labeled as government pricing or government guidance price; they should not take advantage of false price, two sets of prices, fuzzy bid price, false discount, fictitious original price, noncompliance with price commitments, misleading price markup, and so on.

The alleged fraudulent price tag will be investigated and dealt with.

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Reporters in Ji'nan Ginza, Hualian and other large shopping malls and supermarkets see that these businesses are more standardized in the code price behavior, all kinds of goods have a unified price tag.

But in some small commodity markets, retail stores, and clothing, furniture, building materials and other specialized wholesale and retail markets, the price tag phenomenon is not optimistic.

The new world shopping mall on Ma On Shan Road in Ji'nan city is mainly selling small commodities. The reporter took a stroll through the whole shopping mall, and found that the goods with marked price only accounted for about 10% of the total merchandise, and the price tag was very confusing, and many goods with marked price were negotiable.

The reporter asked whether a yellow label was a discount for a middle-aged woman shopkeeper. The answer was "yellow label is real price, not discount".

When asked why shopkeepers did not use the "tricolor price tag", many shopkeepers did not know what they were.

"Even if the price is marked, customers still have to bargain, so it is troublesome to mark the price clearly."

A shopkeeper told reporters.

The reporter tried to bargain with a shopkeeper, a leather bag with a price of 500 yuan, which could be concluded at the end of 100 yuan.

The reporter visited more than 30 shops in Ji'nan, such as Quancheng road and Shan Shi Dong Road, and found that more than half of them did not use the tricolor price tag.

The high cost of safeguarding rights and the low cost of illegal activities have become the main reason why many businessmen dare to cheat in price.

Fu Qiang, director of the Ji'nan Municipal People's Congress and director of Shandong Pengfei law firm, said that although consumers can defend their rights through complaints, reports and court proceedings, they have a high cost of safeguarding their rights for a few cents to run to government departments or lawsuits.

Many businessmen are just looking at this point, only through false pricing, unmarked price and other means to seek illegitimate interests.

Build a social "pipe price" network and expect businessmen to have more "moral blood".

In order to severely crack down on price violations, standardize market order and protect the legitimate rights and interests of consumers and operators, in December last year, the State Council amended the provisions on administrative penalties for price violations, adding penalties for operators to deceive consumers or other operators, and increased penalties.

According to the new regulation, "if the operator violates the fourteenth provision of the price law, he or she uses a false or misleading price method to deceive consumers or other operators to engage in pactions with them. He shall be ordered to make corrections, confiscate the illegal gains, and impose a fine of not more than 5 times the illegal gains; if there is no illegal gains, he shall be fined not more than 50 thousand yuan but not more than 500 thousand yuan; if the circumstances are serious, he shall be ordered to suspend business for rectification or to revoke his business license by the administrative department for Industry and commerce."

The "price gate" incident made the initiator pay a heavy price.

In February this year, 19 stores of Carrefour and WAL-MART supermarket were fined by local authorities in charge of prices for 500 thousand yuan, and the total penalty was 9 million 500 thousand yuan.

"Punishment is not an end, but business integrity is the most important thing."

In the view of Lu Ren, a researcher at the Shandong Academy of Social Sciences, price fraud not only infringed upon the legitimate rights and interests of consumers as "God", but also seriously damaged the credibility of merchants themselves, triggering the trust crisis of consumers, which could not be compensated by merchants.

Operators should establish a sense of morality in honest management, and run more "moral blood" to win the hearts of the market and consumers.

Fu Qiang believes that while businesses consciously strengthen price self-discipline, the relevant departments should increase the daily dynamic inspection and punishment of the behavior of the marked price, timely expose typical illegal cases, raise the illegal cost of illegal operators, and let them "break the blood", really feel warnings and deterrence, and dare not try the law again.

Experts say that, subject to many factors such as market players and law enforcement personnel, price managers can not find and punish all behaviors such as price deception, unmarked price, etc., but for consumer complaints and media exposure, price departments should be able to detect and investigate one, so as to effectively deter these illegal activities.

Wu Weimin suggested that the price supervision system should be perfected, and the social supervision mechanism should be actively introduced. Price authorities, industry associations and large retail enterprises should hire more price supervisors, rely on the strength of the masses, and standardize the marking price line through the form of thorough investigation and secret visits, so as to provide a fair and healthy market environment.