Brand Home Prices, "May 1" Will Not Decline And Rise To Become Inevitable.

The most attractive thing this spring.

Brewing of home brand

Price rises before and after May 1

"If you see it, hurry up and buy it. Don't hesitate. It won't be the price in a few days, and it's going to go up!" Ms. Wang, who lives outside the North Fourth Ring Road, has been hearing the salesman when he visits the home store.

At the beginning, she did not think so. She thought it was an excuse for salesmen to sell products. When more and more businessmen said so, she could not sit still.

"My family is doing two decorations. Is it difficult for these decoration materials to go up?"

"It is true that the price is going up a bit. The price of new products introduced to the market will be raised by about 10% this year before and after the May 1st".

Wang Yi, general manager of Boyi wooden door, confirmed to reporters that Boyi wooden door is indeed considering the price increase. "The price range of old products will not be too great, but new products will increase a little or more".

Yu Jingbin, vice president of Meng Tian wooden door, who is also in the wood industry, also said that the product of "dream day" will be adjusted before and after "May 1", and that a 10% increase is normal.

"Optima kitchen cabinet will launch a new catalogue in April 25th, and the price system will be fully upgraded, with a ratio of 10%-15%."

A week ago, the general manager of Optima kitchen cabinet, Beijing, began to notify the stores in the jurisdiction to be prepared, especially for salesmen to make correct explanations to customers.

Chen Xiaotai, general manager of 100 furniture, who has just finished the Guangzhou furniture exhibition, said that "since April 1st, prices have been raised for some products. The price of the whole series of products will be adjusted before and after the May Day", when the price of solid wood furniture will increase by 20%-30% compared with that of before, and the price of panel furniture will rise a little, but it will not be less than 5%.

In contrast, Cao Wenhua, deputy general manager of Beijing Zhongyuan Ceramic Co., Ltd., appears to be a lot of mystery. He said it is expected that in May, the price of new Zhongyuan will rise, but the specific increase is still a business secret.

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Multiple factors push up

Cost of household products

The household industry is a fairly market-oriented industry. The rise and fall of prices are often determined by the market.

For the 5% increase in product prices this year, Bai Jianfeng, general manager of Elvis furniture, said, "there are many factors that we can't control behind the price increase. I don't want customers to buy our products at the same time."

It is reported that brand home enterprises have to rise in price because of rising raw material prices, increasing logistics and human resources costs, and making enterprises face great pressure.

Chen Xiaotai told reporters that the reason why the price of 100 solid wood furniture reached 20%-30% was mainly due to the fact that the price of materials had gone up too much. For example, the solid wood furniture with old elm as the main material, because of its less resources, plus some domestic enterprises to follow the wind, using elm as the main material of solid wood furniture, which led to the demand for elm in short supply, and the market purchasing price increased by 40% compared with that before last Spring Festival.

Wang Xian gave the reporter an account.

The plates and paints used in production have increased by 10% in recent years, and the price of glue has increased by 8%. The number of moulds, knives, sandpaper, sandbags and so on has increased by more than 10%.

"You can't belittle small pieces and accessories such as sandpaper. The original cost is only 1 yuan and 1 pieces. Now it costs 1.1 yuan -1.25 yuan and 1 pieces. It seems that it has only increased 12 Fen cents, because the consumption is very large. When the final cost is calculated, the number of books on the books will be astonishing. These are the reasons why the retail products have to rise in price."

The increase in pportation and labor costs has also brought price pressures to home enterprises.

It is understood that the impact of gasoline prices, imports from the United States oak, pport costs alone increased by 20%.

The cost of manpower can not be ignored. Taking the wooden industry as an example, a minimum wage for a small worker was only 1600-1700 yuan a year ago. Now there is no 2000 yuan to do so. As for the large skilled workers (skilled technicians), the piecework wage has increased by 15%-20%, for example, the worker's pressure gate line is 10 yuan each, and now it will cost 11-12 yuan, which will increase the cost of the product.

Experts remind consumers

Price appreciation should be viewed rationally.

Because household products belong to a large number of durable consumer goods, people who do not decorate their houses are generally not very sensitive to their prices.

However, the price is worthy of concern for the consumers who are now being decorated or are about to be decorated. After all, the rise and fall directly affect the budget of its own decoration.

Reporter survey found that there are still many brands in the home store selling discount cards, even if the price increases are mostly carried out quietly, and truly dare to openly admit that before and after the May 1, prices are all stronger brands in the industry.

The good performance of some brands in the first few months of this year has also provided courage and motivation to raise prices and strengthen brand names.

According to Chen Xiaotai, the top 100 business growth exceeded 50% in the first 3 months of this year. The statistics of Gao Jin showed that the sales of Optima kitchen cabinet in Beijing in March increased by 47% over the same period last year.

"As a brand based on a century old enterprise, the price system of Optima kitchen cabinet is very complete. It is also very serious. The price adjustment will not be casual. It must be based on the overall analysis of the market and the accurate calculation of the cost."

Gao Jin said that in April 25th, when Optima's new catalog was officially put to the terminal store, it still maintained its current price. Once the catalogue was in place, the price adjustment was logical.

"If the brand is to maintain long-term development, it must have a reasonable profit to support, and the cost of upstream raw materials and manpower has gone up. The retail price has never been moved."

Liu Chen, Secretary General of the Beijing Market Association's home branch, suggested that consumers should be rational in dealing with the promotion measures of brand home enterprises.