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[Fabric Exhibition] Ambition Group: Differentiated Brand Strategy To Win The Market

2011/4/7 13:37:00 42

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In Shanghai last year

Fabric

At the exhibition, the staff of Zhi Zhi (China) Group Limited introduced that the ambition will carry out differentiated brand strategy according to the difference of the actual consumption market level.

This year, at the China International fabric and accessories (Chun Xia) exposition held in Beijing, the reporter visited the booth of ambition, and his differentiation brand strategy was clear at a glance.

In the booth of ambition group, "Yi Wei Xin", "cool husband" and "XINGMAX" are three.

brand

In the same compartment, the high-end fabric brand "Goodall family" is separated from each other, and is listed in another compartment of the booth to highlight the brand position of the "goodday family" as the high-end fabric.

According to the staff, "Yi Wei Xin" closely follows the latest trend of the season, providing the most popular fabrics for the brand clothing for women's cold clothing and making women's fabric weathervane.

"Compared with the other three brands that are located in the public taste, the goodwill family is located in the high-end customer base, emphasizing the dignity and quality of the fabric. It adopts directional development design and customized production to serve the high-end brands at home and abroad."

The staff said.

Besides,

Ambition group

In addition, according to the trend of environmental protection fabrics, environmental friendly functional fabrics have been developed.

The fabric uses soybean fiber, corn fiber and other environmentally friendly fibers. The products are differentiated, environment-friendly and functional. They are suitable for sportswear, mountaineering clothes, ski suits and so on.