The Sub Line Brand Is Also Very Fresh.

It can be very independent.

It is said that the earliest concept of using the secondary line brand is Armani. In 1981, he created a sub line brand Emporio Armani for Giorgio Armani. Later, many luxury brands developed the corresponding sub line series.

At the beginning, they all focused on the main line, designed products for young consumers who could not afford the main line, and still used the brand LOGO as the symbol. The design concept was relatively simple, but after a long period of development, market segmentation and rich design, the "second" became more and more independent.

The most famous example is the non Prada Miu Miu, whose success has almost completely forgotten its "second" status.

Miu Miu was born in 1992 and was hosted by Muiccia, the third generation of Prada. It represents the lovely side of the fashion fashion and is welcomed by young consumers.

In the spring and summer of 2011, in the spring and summer works, he also boldly took the sword to take a forward stance. He once again performed a magic style of "Alice in Wonderland", exaggerated and dreamy colors, bold and boundless lines, and bold and unconstrained lines, which were installed on the jacket of stiletto heel and stereo outline, which reminded people of McQueen traveling west.

The most important point is that it is very independent and has no obvious connection with the design of its main brand Prada in the same quarter.

It can be said that this has gradually become a distinct feature of the development of the sub line brand.

For example, the Y-3 in men's wear field, first seen in 2002, is the "crystallizer" of Japanese national treasure designer Yamamoto Teruji and sports brand Adidas. Strictly speaking, it should be a new brand of cross-border cooperation. However, in many cases, the fashion industry regards it as a sub line brand of Yohji Yamamoto, and its style caters to Yamamoto Teruji's elegant and unruly style.

In recent years, with the decline of the main line, Y-3 has been more and more brave.

In the new season's work, it can still attract topics, create a "Fandy" fashion sense with color and special tailoring. The design and knickers are greatly popularized, matching the complicated accessories, and sweeping the simple atmosphere brought by minimalism.

It is also very fresh.

This spring and summer, a nostalgic wind is blowing. It shows a Versace of "Versus" in the 70s of last century. It has attracted many topics with its lattice pattern and its half tight trousers.

In those days, Versus was founded under the supervision of Gianni Versace, the founder of the brand. The designer is now the steward of the "sister" Donatella. It has been more than 20 years ago, and it went bankrupt in 2005 and came back in 2009.

Donatella once said that Versus is the first brand designed by his brother, and his feelings are very deep. He will definitely put his heart into it.

After several quarters of re operation, it looks pretty good. At least, those tight broken waist waist matches the lattice skirt to give the strength, the lattice glasses and the bag also have the bright potential.

Marc by Marc Jacobs, which is more and more popular with white-collar workers, is bright and bright. It comes from the personal name brand of Marc Jacobs, which is lively, bright and pleasant, and the price is moderate.

What's more, Marc by Marc Jacobs has more and more influence in China. Not much is not beneficial to the brand LV, which is most familiar with the steed of the horse. It may be love for the house or the dark, or the deep feelings of the people. The pink skirt, the vest and the shoulder bag are all well received.

Never flicker.

High cost performance is the highest evaluation of the traditional sub line brand.

After all, fame is still earned by the main line, and the secondary line is more demanding practicality.

The most classic "Emporio Armani" is well versed in this way. Its way of publicity in the Asia Pacific region is not just asking Kaneshiro Takeshi, a fan, to endorse. Even though it has taken a lot of thought in design, it has not only carried out the essence of the main line, but also taken care of the actual needs of young consumers.

In the spring and summer series of 2011, both men's and women's clothing were very powerful. The perspective series of men's clothing showed the charm and courage of young Chaozhou, and the style of cutting and style contained a few lines of style. While women's clothing was used with bright materials and eye-catching and exaggerated accessories, the design of necklace was mainly focused on the necklace design, echoing with the exaggerated hats of the main line.

Sure enough, it is an old brand in the sub line brand, and knows how to cater to the psychological needs of consumers.