"Empty" And "Real" Marketing

"Virtual" and "real" have always been accompanied. Marketing If the product is to be "real", the publicity and promotion should be "virtual"; at present, it is necessary to be "real"; in the long run, there may be some "empty"; the implementation should be "real"; the scheme may be somewhat "virtual"; the quality should be "real", the concept should be "virtual" and so on; marketing is the great wisdom, and the unification of science and art.

From in enterprise Marketing to teach marketing in universities, and then to marketing consultancy and training for enterprises, I also deeply feel the "virtual" and "real" of marketing. In fact, marketing is virtual and real, virtual in reality, maybe this is the essence of marketing. Because of "reality", consumers have more reassurance and more honesty in society. Because of "empty", marketing makes life better and enriches your life. It can be said that the combination of sensibility and rationality creates the "virtual" and "real" of marketing. It can also be said that the combination of "virtual" and "real" marketing makes consumers more mature and wise, and marketing is to make people feel your gentle appearance and feel your inner deception. So many restaurants menu, the name is very poetic and lingering, so that some consumers from the beginning of curiosity to finally have some "hurt", let. Consumer Deeply feel the marketing "virtual" and "real", a hotel called a dish called Gold Coast in Hawaii, the price of vegetables is 40, many consumers feel curious, and the result is that the waiter brought out a tray of eggs, and also plausibly explained: Hawaii, this place is hot, so this dish is really hot. The golden yellow egg is not Gold Coast, but the visitors are speechless. They even regret a dish of egg laying at home, they can eat it by themselves, and they even need 40 yuan. If a couple passed a bar, the door opened an advertisement: our shop launched the latest and most popular drink "heartache", 100 yuan a cup, the little couple curiously went in and ordered a cup.

In fact, it is also a combination of virtual reality and business, such as the creative vision of the investment link design; such as creative planning in advertising, such as product conceptual planning, such as marketing scenario design, and so on. These "falsehood" are also good lies. Of course, "reality" is more indispensable. Some enterprises are vulnerable to attack. Many of them are still returning to the origin. In terms of product quality, they must be "real". They should also be "real" in marketing commitments, so that products can be accepted and recognized by consumers' minds, so that consumers are willing to pay for their purchases. Because of the combination of virtual and reality, consumers can buy happiness and feel relieved, and with the combination of virtual and reality, marketing will add color to the market. Looking at some successful marketing cases

On the road of marketing, there is only a starting point, no end point, an organic combination of "virtual" and "real", so that marketing can be more harmonious.