The Weather Is Changeable, Spring Sales Are "Cold" &Nbsp, Some Businesses Sell Summer Wear.

When it rains, it's cold as winter, and the sun seems to be in the summer.

This spring's high and low temperatures make spring clothes sales hot and cold.

Yesterday, I learned that sales of spring stores in major shopping malls in the city dropped by one or two over the same period last year.

For those who are already on the shelves.

Spring sales fell by 10%

Spring is shortening, autumn wear is spring wear, winter wear and summer wear are popular.

For many reasons, the spring clothes that were put on shelves soon became "chicken ribs" in the eyes of some consumers.

"During this period of time, people who were shopping in the market looked at the discount autumn winter clothes or the new summer wear."

Times shopping mall salesperson told me that this year's spring sales in addition to selling well in February, March to now sales are not ideal, sales fell one or two percentage points year-on-year.

The author found that the discount of spring clothes is not low, basically maintained at 20 percent off, and a small proportion of clothing and shoes hit 30 percent off.

Skip spring clothes and sell summer wear.

I found in the major shopping malls, as the season's main spring clothes, the limelight is less than summer clothing.

A woman dress official revealed that in recent years, the proportion of spring clothing in the year-round clothing has declined, and the sales cycle of spring clothing has been shortened. Some brands have even gone directly from winter clothing to summer wear.

In order to cope with complex and changeable weather, businesses also have new strategies - spring, summer, autumn and winter.

I see in the mall, many clothing counters can buy almost all the year round clothes.

In a shopping mall, someone is trying on a short coat and someone is trying on a sling skirt.

According to the introduction, the winter clothing in the past years has basically been under the cabinet at the end of March, but this year the temperature changes greatly.

Do not pay attention to weather and do bad business.

The author visited a number of brand counters, and found that today's clothing salesmen are all "weather forecasters". When selling clothes, weather conditions are their essential promotional words, such as "24 degrees Celsius tomorrow, this long sleeves you bought today, you can wear them tomorrow".

Miss Huang, a saleswoman in Kai Tai Department, said that clothing sales are all for heaven's sake.

"For example, if the temperature rises quickly, if you don't put your summer clothes in the eye-catching position, you will lose a lot of tourists."

Miss Huang said.

The industry believes that the relationship between meteorology and economy has become increasingly close.

How to step on the tempo of temperature, reduce the inventory rate and increase sales volume is a problem that all garment enterprises need to solve when designing new products and deploying marketing strategies.