Deciphering The "Big Suit Pattern" Of Hai Wei Children'S Clothing

At the end of March 2011, the largest garment industry in Asia was held.

Period,

The five new series of children's clothes released are different from them.

The new wave style, as well as the concept of "multi occasion dress" advocated, has triggered a heated discussion about the future trend of children's clothing.

After the conference, "Hai Wei children's wear Investment Summit" was held.

The concept of "big suit pattern" elaborated by the media and dealers has once again displayed its strong accumulation and the leading ability for the trend.

At present,

It has reached the market scale of about one hundred billion yuan, the annual consumption demand has exceeded 2 billion, and will remain above the average annual compound growth rate of more than 10%, and the market prospect is very broad.

First, put forward the concept of "big suit pattern".

Combining the two mainstream fashion styles of fashion, leisure and fashion movement, the concept of "experiencing fashionable children's life style" is put forward innovatively, which will gradually lead a new fashion in children's clothing industry, and make children's clothing industry's "big suit pattern" gradually appearing.

Hai Wei's slogan is "after school, wearing sea Wei", reflecting its focus on fashion children's product concept.

When the word "fashion" is more and more integrated into our life, adult clothing has already ushered in the "fashion age".

When 75 and 80 become parents, the way of education for children is changing.

Respecting personality, advocating sports, loving nature, encouraging imagination and creativity are the most recognized educational concepts of parents, especially urban people.

The consumption demand of China's children's wear market has gradually shifted to the trend of beauty and fashion.

According to statistics, the average annual average of every city child in China is

Consumption is about 6-8, and the requirements for the quality and style of children's clothing are also rising.

As domestic consumers understand more and more international information channels, internationalization and trend are inevitable trend of children's clothing.

Or in Shanghai, China, we often see almost the same young people and children dressed up. This trend will soon spread to other cities in China.

With the first generation of only children entering middle age slowly, 1 people shopping, and 5 people guarding the bills are often taking place. Six generations of children around the age of the phenomenon, for children's clothing industry is undoubtedly very gratifying, this marks the golden age of children's clothing industry has arrived.

Lin Rongzhen, chairman of the board, told reporters: "young parents know how to create a wide range of vision for their children, to feel in nature, and to experience friends and play in parties.

This is the starting point of our "after school, wearing sea Wei".

"

The new category of "international fashion children's wear" is a strong category born under the two main categories of fashion leisure and fashion movement. It can form a clear and effective separation from animation, leisure, sports, campus and aristocratic children's clothing, and can accurately cut out a piece of high growth blue ocean in the last "gold mine" of the clothing industry.

The target customer group of Hai Wei is located in the urban fashion children, and puts forward the concept of "children's light sports culture".

The so-called light sports, that is, encourage children to participate in activities such as gatherings, tours, outdoor activities, expand the activity space, integrate knowledge and life, cultivate healthy lifestyles, and foster social skills and creativity.

At the same time, Hai Wei also injected low carbon and environmental protection concept into the light culture movement he promoted. With this concept of "healthy, environmental protection and happy growth", he trained children's spirit of individuality, agility, openness, tolerance and upholding nature.

The concept of "light Culture Movement" is put forward by Hai Wei.

The realistic interpretation of brand positioning.

In addition, Hai Wei also put forward the concept of "multi occasion dress" which is an international popular children's clothing.

Before that, the parents of China chose to buy a slightly larger size for the purpose of saving money when choosing children's clothes.

The parents of the new generation want children to choose different clothes on different occasions, and require the beautiful appearance of the costumes to highlight the different temperament of the children.

This is because, when the level of consumption and the concept of life have been raised to a certain level, parents want children to cultivate their understanding of dress and aesthetics, understand the social knowledge of different clothes corresponding to different occasions, and have the ability to express their inner qualities through dressing.

The idea of multi occasion dress makes Hai Wei really find the potential space to build "big suit pattern".

In addition, in terms of price positioning, Hai Wei adopted the strategy of "big price for the people," and diluted the cost of production through the planned more than 2000 stores, and led the agents to gradually abandon the high cost sales channels such as department stores and so on, and enter the urban fashion business circle with low cost of the channel, so as to realize the price strategy of "close to the people" and popularize Hai Wei's children's clothing concept widely.

It is not enough to have a clear brand positioning in order to build a "big suit mode" for children's clothing industry. We need to work together from multiple levels of products, brands and marketing to achieve efficient and smooth industrial chain.

First of all, a comprehensive collection and integration of Chinese north and South children's design talents has been carried out. After continuous running in and adjustment, we have formed a strength R & D team to develop adults in fashion, sports, home, leisure and other styles.

It introduces the series of children's clothing products of Hai Wei international tide, and interprets the fashion and life style of new and modern children with 5 series of "dating party", "home school home", "weekend outing", "fashion sports" and "happy travel", which fully shows the competitiveness of the R & D team.

At present, the research and development team of Hai Wei's R & D ability is the first in children's clothing industry to achieve the ability to "hold three orders a year and provide a series of new products according to 17 bands."

It is reported that

The parent group of the parent company in China is a registered capital of 380 million yuan.

The large group company has set up three manufacturing bases in Jinjiang, Ji'an and Ganzhou, with advanced production technology, large scale of production capacity, strong industry status and blood pfusion capability.

In addition, Hai Wei set up a product research and development center in Beijing and Shenzhen respectively, and set up a brand operation center in Xiamen, a perfect brand operation system, laying a good hardware and software foundation for the development of the Hai Wai international fashion children's clothing in the Chinese market.

In terms of marketing strategy, Hai Wei set up a model of "taking the first tier cities as the banner, focusing on the strategy of the two or three line cities", encouraging agents to enter the mature fashion business circle in two or three line cities, cautiously entering the department store channel with high cost of channel, and the fashion channel with fierce competition and misplaced consumer groups, and giving strong support in policies and publicity.

By increasing sales volume and reducing channel costs, we can realize the brand commitment of Hai Wei's "high price of popular style".

Hai Wei's "big suit mode" has been unanimously praised by the industry.

After visiting the Hai Wei Exhibition Hall, many dealers exclaimed: "Hai Wai's" big suit pattern "concept will lead the children's clothing industry towards a more positive and diversified development.

For a long time, China's

The style is conservative, the brand idea is dreary, only emphasizes the practicality of the product, neglects the children's pursuit of the trend, and also makes the parents lose the golden period to guide the children to learn aesthetics and exercise the quality of life.

Hai Wei started the new trend of children's wear industry.

In terms of strategic positioning, Hai Wei's "high price of popular style" has also made the participation of distributors and Hai Wei cooperate with confidence in the future.

In the planning of Hai Wei, it clearly reads: with the national distributors, we will achieve a brand of "international trend children's clothing" that covers the whole country, runs through the north and south, stores more than 2000, and sales more than ten billion.

With the leading international brand concept, precise channel strategy and price positioning, strong capital support, perfect hardware foundation and excellent design and research and development capabilities, a billion dollar champion of children's clothing industry is coming to us with its strong vitality.