Karl Denton Was Accused Of Misusing Chinese Brands With Foreign Shells.

For some time ago, the Shenzhen men's wear brand was exposed by the media.

It is reported that relevant reports, Shenzhen chain store association and Shenzhen retail business association immediately convened an emergency meeting, invited experts and lawyers on intellectual property rights, and in line with the principle of seeking truth from facts, based on in-depth analysis of the actual operation of the brand, the topic is judged.

Hua Tao said that clothing is mainly about quality, the key lies in measuring its design, fabric and workmanship, rather than simply considering the intention of its brand name, so long as it is tagged according to the national trademark law, it can be sold legally, and no one can interfere.

The price of an enterprise depends mainly on the degree of recognition of its brand to the market. As long as it does not violate the national price law, the pricing is entirely market behavior.

Hua Tao analysis, committed to making brand enterprises, from the beginning to consider whether to become an international brand, in order to prevent domestic fame, trademark is being snatch abroad, most brands will consider applying for international commercial standards while registering the Chinese trademark.

For example, it is a basic step for enterprises to carry out the global trademark strategy by carrying out the international registration of trademarks in Madrid, or in the countries of the Paris convention or in signing a reciprocal agreement with China.

Hua Tao believes that every brand has its own brand story and brand culture.

European developed countries such as Italy and France are in the forefront of the world in fashion design, cutting, fabric and workmanship, and are worth learning from Chinese counterparts.

He has positioned his brand in Italy gentleman style, grafting exotic brand thickness to make clothes more elegant, allowing consumers to wear the ghosts and ladies' living details and savor high quality culture, which indicates that the brand's design orientation is accurate and appropriate.

Shen Yongfang, chairman of the Legislative Committee of Shenzhen Municipal People's Congress and chairman of the Shenzhen garment industry association, pointed out sharply: "the card Dun phenomenon" is a kind of flexibility that Chinese national brand clothing enterprises seek in the reality of helplessness. The irrational consumption behavior of consumers and the layout of "profiteering and profiteering" commonly existing in the operation of commercial field are the fundamental reasons leading to this phenomenon.

Shen Yongfang introduced the Shenzhen Garment Industry Association for a long time, and has been paying great attention to it. Especially its brand internationalization strategy, the association and the enterprises have gone through more than 10 years of wind and rain together.

Shen Yongfang appealed that consumers should be encouraged to consume their own national brands. Governments at all levels should introduce, strengthen and improve the supporting measures of local brands as soon as possible. The mainstream media should deepen their awareness of propaganda and protection of Chinese national brands, and let China's "Cardan ton" grow into the world's "Pierre Cardan" at an early date.