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The Mobile Polaris Brand Will Hold The 2011 Autumn And Winter Ordering Meeting Of "Chi Chuang Future".

2011/4/12 13:27:00 55

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Ordering Association Brand Dealer

In April 7, 2011, the sport of Jinjiang Heng Lai Shoe Co., Ltd.

brand

Easy to move in the 2011 autumn winter in Jinjiang Imperial Hotel

Order-placing meeting

The general manager, Zhang Qingzhen, is working hand in hand from all over the country.

Distributor

Gathered together to participate in this event.

It is reported that this order will put forward the new theme of "intelligent creation future", which is based on product innovation, and interprets the brand concept of easy to move fashion, new and diversified, and opens the new journey of the mobile brand.

According to Zhang Zhang, 2011 is the year when the great leap forward of Heng Lai company.

Whether in production progress and logistics, or in product development, the company has made corresponding improvements and adjustments, striving to achieve the full range of brand enhancement in the new year.

Mobile Polaris brand ordering conference site {page_break}

It is understood that in 2011, in order to ensure the annual production of 600 thousand pairs of cotton shoes, Heng Lai company launched a new cotton shoe production line in Jiangxi, and purchased a complete set of testing machines to ensure the stability and quality of the products.

To a certain extent, this has reduced the company's production pressure.

At the same time, in order to alleviate the widespread shortage of labor in the footwear industry, Heng Lai company also invested huge sums of money to install air-conditioning and hot water equipment for the workers' dormitories, and bought a piece of land near the company to build dormitories and warehouses, in order to improve the living environment of employees.

In product development, the company has also made a comprehensive innovation in shoe technology, new ultra light fabrics, new products and new fabrics, and interpreted the brand new direction of "Chi Chuang future" incisively and vividly.

The product positioning of sports brand is mainly focused on the 12-28 year old consumer group. The company employs the Taiwan pop star "Danson Tang" as the spokesman of the mobile brand image, and integrates the fashionable and youthful moving symbols represented by Danson Tang in the product design to form seasonal and thematic promotion so as to make the mobile products fully reflect the young and fashionable personality, display the brand positioning of the "youthful fashion" and create the brand's unique market appeal and constantly strengthen the brand imprint in the consumer's mind.