Ten Ways Of Word-Of-Mouth Marketing

From mouth to mouth, that is what we often say. Word of mouth marketing 。

"Wine is not afraid of alley" is the image portrayal of word of mouth marketing. This seemingly cheap or even free marketing means has an unparalleled advantage in general advertising, which is deeply rooted in the change of a brand's reputation and reputation. My little brother here will introduce ten other advantages of word of mouth marketing.

First, low publicity costs.

And through train and TaoBao Compared with the increasing publicity expenses, the cost of word of mouth is the lowest, so word of mouth publicity is also called "zero number media".

Two. High reliability.

Classmates, colleagues, colleagues and so on. Anyway, if two people have something in common, they can easily get together, and it is easy to establish trust. Especially among relatives and friends, trust is very high. Word of mouth is the process of delivering goods information between people who trust each other. information It is more natural to spread among people who have something in common.

Three, targeted accuracy

80% of the buyers trust the word of mouth more than any other source of information; most buyers like to discuss products, discussion services and sharing information in their social networks, so that "word of mouth" is superior to other advertising methods in terms of pertinence and intensity.

Four. Team oriented

People like to share some nice things with their friends. Have you discovered in sales that if a good clothes sell well, the colleagues and classmates around the buyer will come to buy one?

This is because these colleagues, classmates and buyers are living in a similar environment, often having similar needs. As long as we can "fix" one of them, the buyer who has tasted "sweetness" will spontaneously help us to publicize, and the information will spread at the rate of geometric progression.

Five, enhance store image

When a store wins a good reputation, its popularity and reputation will always be very high, which can produce better sales results than simply relying on the popularity of advertising promotion.

Six. Explore potential consumers with high success rate.

There is an old saying in China: "one pass, ten passes, ten passes." If a customer experiences positive and positive shopping experience, they will enthusiastically recommend to others and help you find potential customers.

Seven, affecting buyers decision

According to the survey, the 10 most influential consumers in the media are word-of-mouth. First, word of mouth can influence buyers to decide whether to place an order or give up at the critical time of purchase.

Eight, be able to build brand loyalty.

The approval of a "opinion leader" in the community can bring more benefits to your shop than you spend much money on advertising.

In our lives, they are really because we are familiar with and very reliable people, so their opinions and opinions are more convincing. They usually bring more loyal customers to us.

Nine, more affinity

People have the need for social interaction and recognition. In real life, we seldom comment directly on how ugly their colleagues are buying new clothes. It is really difficult to manage. But because the network is anonymous and not face-to-face, the buyers can express their true thoughts and opinions without worry when they are evaluated, which makes the buyers feel more sincere, trustworthy and full of life. As shown in the picture:

Ten, to avoid the edge of the opponent.

In word of mouth, the most effective way to spread differentiated experience is to keep the new customers in mind. This sharing of experience can avoid price wars of homogeneous competition and quickly stand out.