Steps To Build Brand

The first is the name.

Regarding the target market of business, you should consider two things.

How to accumulate popularity? How to effectively target customers? It is easy to remember, regardless of eyes or ears.

For example, the music of Intel, the music of Intel (Intel - inside).

Our input (input) is visual and auditory, which is to think about the target customers.

So an Artiste will only get an art name because the entertainer is also a popular brand.

If it is a small group, such as wisdom and harmony, wisdom and harmony is wisdom and accommodation. In fact, this is not easy to remember, but our customers are small. For our target customers, they care about our business.

Therefore, brand building must first consider popularity, and next is positioning.

Enterprises should contribute to society, consumers and customers, and create value to customers.

Therefore, your positioning should be beneficial and valuable to the target customers.

Valuable, early quality, but now the most critical is probably service.

After you have positioned, all activities and services of the enterprise should be consistent with this positioning so as to establish a consistent image.

Next is the constant repetition.

What is the meaning of this? For example, CIS Corporate Identity System has been formed, and this system has to form cognition and popularity, so it needs to be repeated all the time, and hundreds of times are not much.

Because the life behind this name is the image and orientation behind the brand, which needs to be recognized and remembered.

One of the key points is that there are elements that can be constantly noticed and that they can maintain consistent images and positioning.

If you keep repeating the same thing, consumers will automatically turn a blind eye to them after repeating them.

For example, pop stars, records and MTV can't stay unchanged for a long time. Otherwise, everyone will be tired of watching them. They must be different every time they come out.

Consumers are happy and old, but this new consistent must be new.

Well positioned, next is continuous.

In order to produce impression or deepen the impression, we should extend VIS (Visual Identity System) and product identification system (PIS, Product Identity System).

These are all things we need to build up in the face of the masses. Only the public will be so particular, because we are not familiar with you, there is no incentive, so you have to try to make him remember.

If it is a small group, because customers know you, so the practice is different.

Therefore, the brand is in the final analysis for the sake of effectiveness and value.

Effectiveness is to increase popularity, which requires methods.