How To Achieve Low Input And High Output

Participating in various exhibitions is the first choice for many enterprises to do business invitation.

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A lot of enterprises usually give the exhibition packages to the exhibition company, but they only look at the renderings.

In fact, a booth is not only the facade of an enterprise, it can convey effective information, but also can do some practical work for investment promotion. It plays a very important role in the success or failure of exhibitors.

We should pay enough attention to it.

After all, the proportion of exhibition costs in the whole exhibition budget is not small. If we can make a suitable exhibition, we may play the role of "exhibiting low investment and attracting high output".

It is necessary to make a brief analysis of several elements of the booth layout before discussing how to develop it properly.

The factors of booth layout include image, area, style, pattern, material and so on.

And the interaction of various factors needs to be considered together.

First, the image of the booth is equivalent to the positioning in the marketing, which is the core of the exhibition.

Different images include: brand, sales, Volkswagen, unique, simple and comprehensive.

Different images convey different information to visitors.

Displaying the brand image means that the strength of the enterprise is strong; the sales image is strong when the marketing power is strong; the simple image is to tell you that the products here are cheap and the threshold for entry is low.

Two. The booth area is equivalent to that in marketing.

Three, the style of the booth is equivalent to the advertising language in marketing. It conveys important information to the visitors, such as the culture of the enterprise, the quality of the staff and the quality of the product.

Different styles include modern, traditional, fashionable, elegant, technological, primitive, popular, classic, novelty, and ordinary.

Choosing different styles is to convey different utterances.

If modern style indicates that your enterprise is a developing enterprise, the traditional style shows that your company has a profound cultural background. The novelty style can represent innovation and enterprising, while the ordinary style can give a steady and steady feeling.

Four, the exhibition pattern is equivalent to the design typesetting in marketing, which has the function of guiding visitors.

The author divides it into: easy to enter, easy to put out, easy to enter, difficult to put out, difficult to enter, easy to go out, difficult to enter and difficult to put out.

The so-called "easy to enter and easy out" means that there are many entries around the booth, and the interior passages are spacious, so that the audience can walk directly and easily go out.

It is suitable for encouraging the general audience to visit.

The so-called "easy to enter and difficult to exit" means more entries, but the internal passageway is not wide enough for the spectators to walk in easily, but it is not easy to walk around.

Suitable for professional spectators to negotiate.

The so-called "difficult to enter and easy to go out" means less entrance, but the interior passageway is spacious, and the spectators are not easy to walk in, but when they come in, they are comfortable.

It is suitable for the audience to choose from, only hope that the professional audience with sincerity will come in.

The fourth kind of "hard to enter and difficult to get out" is generally a mistake in the design of the booth, rather than the original intention.

Five, booth material equivalent to marketing propaganda carrier, is to play other factors and complement.

It is generally divided into modern, traditional and novelty.

The effect of not expensive material will be better, and the key is to use it skillfully.

For example, it is also making curtain effect.

Some booth uses glass steel and spray water, which is expensive and difficult to install.

Some of them are lined with large artificial crystals, which are rarely installed and can be reserved for passages.

After understanding the basic elements of the above booth, it is necessary to make a proper exhibition. First of all, what is the purpose of the exhibition?

The former is generally easy to handle, but it often has both purpose and emphasis on attracting investment.

There are more problems to consider.

Before we do the exhibition, we need to refer to our own conditions: capital, brand strength, manpower and target.

First, the amount of money often determines many factors in the exhibition.

But it does not mean that more money will surely get good booths. The effect of money will not work. The key is how to allocate funds.

It is also possible to spend more money on the selection of materials for exhibition and use some new high-tech equipment or materials to attract more viewers' attention.

And less money should be carefully calculated, such as direct image, simple style and proper material.

But we should pay special attention to the fact that simplicity is not equal to simplicity.

Too simple exhibition is to tell the audience that the enterprise is short of money, so it is urgent to join the exhibition to win money and win the trust of customers.

Two, brand strength is displayed in the booth, rather than the booth must conform to the brand status quo.

You must be a big brand.

But if you are a small brand new brand, and there is no need to arrange the booth as a small family, it is a novice or a small role in the market.

It can fully reflect the appearance of a large brand mature brand, and it can give the audience confidence and goodwill.

Three, the status quo of manpower is the key factor for the success or failure of business investment. Therefore, we should give priority to the exhibition.

There are two factors to consider: one is the amount of quantity, the other is the ability of the two.

For a long time, a lot of people need to reserve enough space in the booth, otherwise there is no place to turn around. If people are few, they should be compact inside, otherwise they will be empty.

When the quality of the participants is generally high, the arrangement of the booth can be more concise and convenient, so that the investment personnel can negotiate with the customers. But if the quality of the personnel is not enough, the booth itself should convey more information to make up for the shortage of personnel.

Four, target objects refer to those who wish to attract investment.

Including distributors and consumers.

If it is the first two, the general layout should be easy to enter, difficult to export, difficult to enter and easy to develop.

A further subdivision is that the general dealer uses easy to enter and difficult to put out style, and the interior of the booth is mostly equipped with tables and chairs for easy communication on the spot, while the high-end dealers are hard to get into and easy to go out.

If we want to expand our popularity, we should adopt a pattern that is easy to enter and easy to get out of.

In practical use, there are many factors to consider in order to do a good job of exhibition.

We can list them separately and make a matrix form, so we can analyze and judge clearly, and come up with a suitable exhibition plan.