Exhibiting Small Details &Nbsp; Deciding Whether The Exhibition Will Be Successful Or Not.
1. don't sit down.
Sitting on the booth during the exhibition gives the impression that you do not want to be disturbed.
2. don't read books.
Usually you only have two to three seconds to attract attention and attract him to stop.
If you read a newspaper or a magazine, it won't be noticeable.
3. don't eat or drink at the exhibition.
It will look vulgar, untidy and indifferent, and the potential customers will not disturb you when you eat.
4. don't call.
If you call more than one minute, you will have less than one minute to talk with potential customers.
5. do not send information to anyone.
This rude approach may be annoying and expensive, not to mention high cost.
Travel Brochure
Lost in the sea.
Then how can we send valuable information to potential customers? Send them to him.
6. don't talk to other booths.
If you do not want visitors to stop in front of your booth, they will naturally walk away.
Seeing you talking to others, they will not disturb you.
As little as possible with exhibitors or nearby booths.
Staff talk
。
You should talk to potential customers instead of chatting with your friends.
7. don't judge people by their appearance.
At the exhibition, the only staff who should pay attention to the instrument is the staff of the exhibitors. Customers will try to dress casually according to their wishes, such as jeans.
Sportswear
Casual pants and so on.
So don't look at people simply because they are dressed casually.
8. do not crowd.
If you talk with two or more exhibitors or other non potential customers, that's clustering.
In the eyes of visitors, approaching a group of strangers always makes people feel empty.
Create a warm, open and attractive atmosphere on your booth.
9., be enthusiastic.
As the saying goes, if you show enthusiasm, you will become enthusiastic, and vice versa.
If you are impatient, you will become impatient and annoying.
Passionate and invincible, very infectious.
We should enthusiastically publicize our enterprises and products.
In the eyes of visitors, you represent your business.
Your words, manners and appearance will have a great impact on visitors' understanding of your business.
10., we should make good use of the names of potential customers.
People like to shout their names.
Trying to remember the names of potential customers will make him feel important when he talks from time to time.
Be bold, look directly at the famous brand on the chest, and read out his name loudly.
Ask a difficult name.
If you are a very unusual name, it may be the best way to build relationships with potential customers.
11., we must appoint special people to receive the media.
The media may come to your booth to find news. You must arrange someone to be your company's contact with the media, so that you can ensure consistent publicity for your business.
If every member of the exhibition can talk with the press, you are asking for trouble, because no matter how well you train your staff, you can not be unified.
12., wear famous brands.
At the exhibition, you certainly do not want visitors to be unable to call your name.
If you wear famous brand on your left chest, you will make such a mistake.
You should wear the famous brand on the right side of your body near your face, so that when you shake hands with people, your brand will be closer to the other party.
13. the exhibition is a good opportunity for manufacturers to introduce new products. Therefore, we should first prepare materials for enterprises, products and customers, and make a complete news clue material, which is placed in a reporter's lounge for easy access.
During the exhibition period, a relevant expert seminar can also be arranged as appropriate. One of the speakers will be arranged as a spokesperson. The senior executives or personnel in the enterprise will be interviewed by the media. Experts will be invited to give analytical comments on the development trend of the industry in the media. The products in the exhibition can be photographed as news photos, and then sent to the media with the latest news of the exhibition.
14. the purpose of publicity after the exhibition is to enhance the impression and appreciation of the media, which is just as important as the after-sale service of the product.
After the exhibition, public relations propaganda was not finished.
It is important to send photos and related news materials to the media and related organizations immediately. If there is no business secret, a considerable number of orders is also a good topic for writing.
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