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    A Number Of Stores In Shanghai Plan To Adjust The Price Of Diamonds By &Nbsp, Or 15% To 20%.

    2011/4/12 17:37:00 66

    Shanghai Diamond Price Luxury Consumer Goods

    With the gold price rising all the way, the price of diamonds on the market is also facing adjustment under the background of rising raw materials.

    At present, a number of retail stores in the city plan to adjust the price of diamonds, or about 15% to 20%, and some brands have completed the new price adjustment.

    Pan Bin, President of Shanghai Diamond Industry Association, said that the price of diamonds on the market is expected to rise collectively before and after the May 1.

    The gradual warming of the diamond market has attracted the attention of many people, and some investors have begun to aim at diamond investment.

    However, because the current diamond repo channel is not smooth, experts remind consumers that they need to be cautious when investing.


    In addition, many consumers questioned that diamonds were originally high profit commodities. Compared with other products such as gold, prices were not pparent. It is suggested that the relevant departments be able to further standardize the price system of diamonds on the market.

    "Diamonds were scarce in the past.

    luxury goods

    It is also understandable that the markup rate is high, but diamonds have become a necessity for new people to marry.

    And businesses still maintain ultra-high profits, which is unfair to consumers.

    This market needs further improvement and maturity.

    Analysis of the industry.


    Industry associations call it "inflation".


    In the new world city's Chow Sang Sang special counter, a salesperson said, "the diamonds currently sold are still mainly in stock, but the price of the new diamonds in the next batch will generally rise by 15%."

    Donghua's US diamond staff said, "the company has printed a new price tag and is expected to increase by around 20%."

    According to the diamond industry association, the diamonds' inflation is lagging behind. The main reason is in fact the continuous rise in the price of "diamond drill" last year.


    However, since most diamond retailers in the city have ample stock, the public can still buy diamonds that are not priced.

    The salesperson of the first department store showed two diamond rings.

    The two diamond rings are all VVS cleanliness, of which 0.506 carat diamond women's rings are priced at 26200 yuan, while the other 0.501 carat diamond rings are 32800 yuan.

    She told reporters, "to remove some slight differences, the latter is a new product, and it is more expensive because of the cost."


    Faced with the general trend of diamond prices, many netizens suggest that buying naked drill will be more affordable than that of diamond ring products.

    The reporter calculated an account. The finished price of the 0.5 carat women's ring is generally over 25 thousand yuan. If the same drill is purchased for about 15 thousand yuan, plus the price of the order, the general price will be 20 thousand yuan.

    A salesperson in Donghua's diamond drill told reporters that "the naked drill is more affordable, and now there are more people buying it."


    {page_break}


    Buyback channels are not smooth.


    "In fact, apart from wedding, decoration and other consumer diamond buyers, many people with spare cash have begun to regard diamonds as a new investment direction."

    Experts say that diamonds are very scarce resources. The price of diamonds continues to rise, and the characteristics of their value added and protection are highlighted. Many investors are beginning to pay attention to this field.

    From the perspective of market feedback, some investors in this city prefer the big carat diamond. Zhou Dafu's staff said, "by contrast, the scarcity of large carat diamonds is much higher than that of small diamonds, and it also has more value preservation."


    However, because there is no relatively smooth repo channel in the market, consumers can only cash the diamond through auction.

    In this regard, some businessmen began to buy repo services for diamonds. Take the old Fengxiang Silver Tower as an example. If consumers buy more than 30 points and 1 carats below, they will be able to return the original price if they are not damaged any more. They will be able to repurchase after 1 years of buying, and the price can be repaid by 10% on the basis of the original price.

    Experts believe that in the future, with the further development of the market, the repo channel of diamonds will be further opened, but there are still many restrictions, and investment diamonds need to be cautious.


    Shop prices impact on physical stores


    The price of diamonds in branded stores is rising. Many consumers are starting to pay attention to online diamond shops.

    According to statistics, the largest single paction volume recorded on Taobao last year came from a diamond sales shop with a sum of up to about 1300000 yuan.

    "In a solid jewellery shop, a diamond from cutting operator to wholesaler, middleman, retailer...

    Every link is expensive, and ultimately reflected in the retail price.

    In fact, many young consumers are "not buying" the high prices of physical stores.

    According to statistics, the price of online brand stores is about 30% lower than that of traditional stores. "

    Industry experts analysis.


    However, experts remind that after all, buying diamonds at online stores is still at risk. It is suggested that consumers should pay attention to the number and certificates of diamond products, and require merchants to issue formal invoices, and at the same time try to choose regular ones.

    brand

    Internet sellers.

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