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Wang Tonghui: Internationalization Should Be Marked With Commercial Labels

2011/4/12 19:26:00 48

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Wang Tonghui Commercial Label Internationalization

Seven wolves, Saint worth and autumn winter series

The 2011 day, 2012 autumn winter series of 8 days of China International Fashion week ended in Beijing in March 31st.

This time, IMG came, the Italian Fashion Association came, and the stage was extended to high-end department stores.

Internationalization has become the most important keyword in fashion week.

In the fashion week's schedule, there are 5 events named "DHL fashion express".

This is the first time that DHL, a well-known international logistics company, has been involved in the China fashion week. The "DHL fashion express" series of activities aims at setting up a platform for future talents in China's fashion design.

In March 24th, as the first event of China International Fashion Week, Wang Qing, chairman of China Fashion Week Organizing Committee and PeterLevy, senior vice president of IMG, jointly unveiled the DHL Design Star Medal in Beijing.

The official cooperation between DHL and China International Fashion Week is the fashion link of IMG of the US international management group. After many consultations, the final result is achieved.

IMG fashion is an international fashion institution with rich resources and dedicated to building a fashion bridge for creators and consumers.

People familiar with fashion week in New York know that the fashion week organizer is IMG fashion, and many of the sponsors of fashion week, DHL is an important one.

In Asia, IMG's fashionable tentacles have extended to Mumbai fashion week in India and Tokyo fashion week in Japan.

Nowadays, IMG has come to China and set up a stage for Chinese young designers.

Wang Qing, chairman of the China Fashion Week Organizing Committee, took a fancy to the role of IMG fashion in introducing DHL into fashion week. He said that this cooperation not only fully embodies the competition concept of "innovation and speed", but also helps improve the production efficiency and speed of distribution in the fashion industry, which is conducive to extending the service scope and content of the logistics industry, thus further deepening the systematic integration of the logistics service industry and the processing and manufacturing industry, and promoting the development of enterprises and the prosperity of the economy.

In 1991, the world-famous Italy.

Men's wear brand

Zegna founded its first direct store in China at The Peninsula Hotel in Beijing. 20 years later, China has become Zegna's fourth largest market in the world.

In March 27th, in this hotel, the Sino Italian fashion industry cooperation memorandum was signed.

The partners are the China Fashion Designers Association and the Italy Fashion Association.

The Italy Fashion Association is also the sponsor of Milan fashion week and Milan men's wear week.

The bilateral cooperation is not limited to coordinating the schedule of fashion activities in Europe and Asia. The most important thing is to work out a global long-term strategic plan combined with the characteristics of their respective fashion industries to enhance exchanges and cooperation.

As MS. Su Baoyan, acting chairman of the China Fashion Designers Association, said, there is an unlimited prospect for cooperation between China and Italy.

Italy's fashion industry leads the world's high-end fashion market trend by creative design, high-end positioning and luxury image. Italy is a real fashion brand power.

2011 is the year when China opened in 12th Five-Year. The focus of the 12th Five-Year plan of the garment industry is to build our country from a large garment producing country into a fashion brand power.

The textile, clothing and fashion industries in China and Italy represent two different groups in the world and occupy a very important position in their respective groups.

This

fashion week

In China, the flagship of China's senior department store, located in the core area of CBD, Beijing, has become a new world.

Show ground

There are two Chinese winter men's brands, NOTTINGHILL and FENGFEI Z 2011/2012 autumn and winter release. The Notting Hill is the opening show of this year.

Today, in the new world store, there are not only two men's wear brands, but also high-end women's clothing brands such as Marisfrolg and LANCYfrom25, which are also one of the leading roles of this fashion week.

How to measure the maturity of a fashion week is an important indicator of commercialization.

Under the current commercial conditions in China, it is obviously not realistic to use international buyers as an indicator.

Perhaps we take the participation of Xinguang Tiandi department store as a start. In the fourteenth year of China International Fashion Week, the Fashion Week Organizing Committee chose the top class department stores of Chinese commerce as partners, indicating that the strength of Commerce will make China fashion week go farther and farther on the road of internationalization.