Who Is Defining Swedish Fashion?

Thanks to the success of H&M, Acne and other brands, Swedish fashion has gained a great reputation over the past 10 years. However, the fashion week in Stockholm has only been shaping up for nearly two or three years. Here you can see Swedish fashion beyond experience.

What do you think of the first thing about Swedish fashion? Is it a H&M friendly price, or a Acne style leisure style? Or both, like a 400 kronor Cheap Monday jeans? Frankly speaking, the Scandinavian design always has the impression of IKEA, which is simple, cheap, environmentally friendly and practical, but in the early February fashion week in Stockholm, some young designers are trying to change your view.

Soft, light, feminine, and sometimes vulgar. As the unveiling of fashion week, a series of pink skirts and light skirts of Ida Sjosedt are far from the hard cut and neutral image of Swedish fashion.

"Attending the local fashion week is the most natural decision for me, not only because Stockholm is my hometown, but also because my most valued target customers live in this city."

Sjosedt launched the first personal series in 2002.

This season, there are about 30 designers and brands in the 4 day 2011 autumn and winter fashion week in Stockholm. Apart from the internationally renowned Anne Sofie Back and Cheap Monday, there are still more unfamiliar names such as Dagmar, Carin Wester, Josefin Strid, etc.

"Regardless of the media or designers, the number of participants in this fashion week has broken the record."

Fashion Week organizer ASFB Anna Eriksson said.

Thanks to the success of H&M, Acne and other brands, Swedish fashion has gained a great reputation over the past 10 years, but Stockholm fashion Zhou Zhenzheng has only been shaping for nearly two or three years.

As a leader of local designers, Anne Sofie Back usually shows up in London Fashion Week, and actually shows her Back in Sweden.

Nonetheless, her press conference still shows a high standard: from bright colors to descending skirts, and then to the 1980s wide shoulder suit, Back keeps her rebellious style while touching the trend of the trend.

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However, if you pay close attention to the works of other designers, you will find that Whyred and Back are the so-called minorities.

Of course, J. Lindeberg and Filippa K represent the classic side of Swedish fashion, but their popularity has been overshadowed by more upbeat rising stars.

Take Local Firm as an example, the latest brand inspired by the concept of fashion brand comes from the Soviet Union's art and costume design: the model with exaggerated red eye shadow is wearing a diamond cardigan and a long cashmere dress with long knees.

The new series of Hope is presented in the form of short films.

Swedish fashion writer Daniel Bjork commented on Stockholm's current "anti Swedish" trend: "when Style.com Fashion Critic Tim Blanks said Acne's fashion design was not" Sweden ", he did not have no reason.

Creative workers in our country always like to look outside, so they are not insulting, but rather a compliment.

"Although the Gothic and avant-garde people generally describe Belgian fashion, the famous Six Gentlemen in Antwerp are different in style."

Bjork points out.

He believes that Swedish fashion also has its multifaceted nature, covering both the darkness of Nakkna and the romance of Sjostedt, including the simplicity of Filippa K and the avant-garde of Sandra Backlund.

The show of the new brand Altewai.Samoe is one of the most satisfying press releases this season for Bjork.

Two fashion designers, Natalia Altewai and Randa Samoe, used their experience of working for luxury brands in Italy for their complicated details. After deviating from the minimalist way, they opened up new ideas for Swedish fashion.