AOKANG And SWAROVSKI Signed A Strategic Cooperation Agreement To Promote Business Transformation

Leading enterprises in Wenzhou footwear industry AOKANG Recently, the world famous crystal brand. SWAROVSKI Signed a strategic cooperation agreement and displayed the first full SWAROVSKI in the previous Beijing fashion week. crystal AOKANG shoes.

This is the first time that AOKANG shoe industry has carried out cross-border cooperation with major international brands. It is also a new model for Wenzhou shoe enterprises to seek transformation and upgrading. As early as 2003, AOKANG cooperated with Italy's famous casual shoes brand GEOX to open the prelude to the international brand. Unlike in the past, the cooperation between AOKANG and SWAROVSKI crystal is a combination of different industries, breaking through the boundaries of traditional marketing. Wang Zhentao, chairman of AOKANG, said that as a traditional industry, Wenzhou footwear industry is facing heavy pressure of transformation and upgrading. Cross border cooperation is an attempt for AOKANG to seek transformation, and it is also a new mode of cooperation triggered by fierce market competition. He hopes to promote the brand value of AOKANG through this mode, and at the same time, explore a new way for the transformation and upgrading of Wenzhou footwear industry.

It is also learnt that after 6 years of efforts made by AOKANG and other Chinese shoe enterprises, the European Union formally cancelled 16.5% of the high anti-dumping duties on Chinese leather shoes since April 1st. Recently, orders from Europe are increasing. In this regard, Wang Zhentao, vice chairman of the China Leather Association and chairman of AOKANG footwear industry, told the footwear industry that the cancellation of anti-dumping duties is a "burden reduction" for Chinese export enterprises, but should not be blindly optimistic, and should focus on the future of China's footwear industry. The abolition of anti-dumping duties is more advantageous than disadvantages. The majority of shoe enterprises should take this as a warning, to be self reliant and self reliant, improve product research and development and brand added value, open up a diversified market, optimize the structure of export products, and focus on the construction and protection of independent intellectual property rights. Ultimately, in the international market, we should win by product quality instead of relying on low prices. Only in this way can China's shoes industry seize the initiative and win the right to speak on the international stage.