Guangdong Humen Children'S Clothing Industry Market Day Lotus Flower Red

I was here recently. clothing Interview with famous city Guangdong Humen Fashion Humen, the world famous, Children's wear market Quietly rising.

The author is located in Humen commercial center. Golden Section Tai Sha Road exclusive children's wear market, Yuehua children's wear city, children's wear in shopping malls Brand stands Businessmen and customers are coming and going. According to Ceng Guohui, manager of shopping mall, Yuehua children's wear city opened in September 2005, and the main business is children's wear wholesale. Since the opening of the market, it has attracted more and more fashionable families, fish, textiles, gardens, dolls and angels. In addition to the Guangdong and China children's wear city, there are more famous rich children's Jinhui children's wear city. According to the manager of shopping mall Zhao Puhui, the rich children's Jinhui children's wear city is connected with the flyover of the Fumin commercial building, which has the reputation of China's No.1 fashion wholesaler. Humen. Founded in 1993, the business area is more than 6000 square meters, and there are more than 200 shops. Mainly engaged in medium and high grade children's clothing, handbags leather goods, wholesale and zero camp. Commodities range from baby clothes, children, Chinese children, big children, baby products to exquisite handbags and leather goods. The mall is mainly engaged in second-line and three line brand. Since this year, there are many merchants, many orders and good business.

The big Ying East International Clothing Trade City, which is located on Yin long road, has taken out 4 floors and 8000 square meters of children's clothing area since last year. It has been stationed in brands such as Yi Fa, MI Dou, Yi Kun, baby pig and so on. Besides, the shopping mall also takes 5000 square meters on the 6 floor, and sets up children's wear brand office buildings, attracting good children, clever fish, Tong Mengfang, proudly, fat's home, Ying Feng and other brands, and Deng Ziju, deputy general manager of the shopping mall, introduces to the author.

In Humen Yongan road and Yin long road, I saw many brands open stores on both sides of the road, forming an influential Humen children's wear street. In Yongan Road, I saw a new decoration in Humen MEI LAI children's clothing city ready to go. The author consulted the responsible person in the office on the 7 floor of the shopping mall. She told me that the Humen MEI LAI children's wear town was rebuilt from the original Humen children's wear city, covering an area of more than 3700 square meters. From the first floor to the 3 floor, the children's clothing was all run. The shopping center began to decorate in December last year, and more than 200 shops were sold out by the merchants, and the shopping center could be opened at the end of April.

The author also learned that, recently, a shopping mall in Baida Road, Humen, which specializes in infant and maternity dress shops has begun to invite investment. This project, named "shopping mall", covers a total area of 11 thousand. The total construction area of the project is about 55 thousand. The office building is the 6-16 floor of the project. It is located in the 6-16 floor of the creative industry center, with a total construction area of about 40 thousand. The commercial part is located in the women's and infant products market, and the total floor area of the 1-4 floor is about 15 thousand. After completion, it will build the largest market in Southern China, the Pearl River Delta primary maternal and infant products market, and the product supply base for the women's and baby products terminal retailers in Southern China. This fully shows that the clothing market in Humen has begun to take the road of market segmentation.

During the interview in Humen, I also went into the interview of Humen famous children's wear brand enterprise Yi Ying Garment Co., Ltd. The director of the company, Miss Fang Cai Xia, told the author that in 2000, Yi Ying was founded in Humen, the company's FACEKISS and colorful bear two brands. Over the years, businesses have grown from small to large, relying on innovative designs, excellent quality and unique colors to occupy the market. They have set up agents in more than 40 cities such as Guangzhou, Beijing and Shanghai. Last year, according to the needs of brand development, the company resolutely upgraded the brand concept of FACEKISS, and adopted a new way to expand the domestic and foreign markets by combining direct and franchise. At present, 16 stores and counters have been set up in Yunnan, Harbin, Hebei, Lianyungang, Ningbo, Xinjiang, Guangdong and other provinces and cities. Through the online sale of the annual China (Humen) International Fashion Fair, it has attracted businessmen from Thailand and the Middle East to negotiate. The brand trend is very good.

Fang Lin, the boss of the brand grass baby, told the author that for 8 years they have been committed to creating "noble elements", hoping that their brands will be full of vitality like a grass.

Her wish is to pass the aristocratic elements on the grass roots and spread this element to every corner of the world. In building brand culture, Fang Lin said that the "grass baby" created by them is a brand, an element of life, and a life of high taste. The small grass doll displays the children's love, beauty and truth through the combination of different elements through soft tone, fashionable elements and interesting decoration. It applies the handicraft in design, pays attention to training, stimulates children's infinite thinking and learning passion, studies life, learning knowledge, learning creativity, pays attention to the children of modern civilization, pays attention to comfort and health, emphasizes physical and mental pleasure, lets children feel themselves, and knows how to pass it on to share with others. The brand is currently in the whole country except Tibet, Qinghai, Gansu, Ningxia, Hongkong and Macao, and other provinces have their own provincial agents. It also did business in the US, Vietnam, Dubai and Singapore.

Chen Wenfei, the owner of the brand Tiger Xiao Ni, told the author that their Dongguan Xiao Hu Han Ni Garments Co., Ltd. was born in Dongguan, a Thai garment factory, and was founded in Humen in September 1995. Over the years, they have been committed to product development, production and marketing management. "Making the fashion pioneer brand of Chinese children's wear" is the appeal and ideal of the brand, and constantly strengthens the procurement background construction, integrates the resources of the supply chain, and establishes a strategic partnership with all the suppliers to create a comprehensive operation company for purchasing and production. "Xiao Hu Han Ni", the target consumer group is located in the age of 3~15 imaginative and expressive force, the pursuit of fashion, healthy lifestyle of children. The main market is aimed at the domestic middle end consumer market, the key target market of marketing is the second line city in China. In 2008, we introduced the image system project of "CI" and "VI" brand. We will integrate brand resources and implement brand strategy. "Xiao Hu Han Ni" derivatives were also awarded the silver award by the first anime exhibition in Dongguan, China.

According to Wang Minjian, Secretary General of the Humen clothing association, there are 3 shopping malls specializing in children's clothing in Humen, and thousands of shops. Humen children's wear has become one of the indispensable force in Humen's clothing. The brand of children's clothing full of vigor and vitality is attracting more and more attention from the world.