Shoe Enterprises Borrow E-Commerce To Give Strength 2011

In 2010, the term "giving power" was very hot. At the end of the year, people made a wish. People invariably took "giving strength" as their theme of the new year. They gave life to strength, career to strength, and love to strength. But for shoe companies in Jinjiang, they first got raw materials to rise, and then encountered unprecedented labor shortage. Enterprises wanted to say "giving power" is not easy.

Oil, rubber and cotton are the three main raw materials for shoe production. Last year, three main ones.

After the Spring Festival, enterprises in Jinjiang opened their doors as usual, but one day, two days, three days... But it was hard to see the workers' figure. "Recruitment difficulty" became the most troublesome problem for enterprises. In order to recruit workers, enterprises racked their brains and chartered cars to go to Guizhou, Sichuan and other places to recruit, raise staff salaries and improve welfare policies.

Affected by rising raw materials and increased cost of employment, this year

On the contrary, the performance of e-commerce is rather "giving power". In January 18th, the China e-commerce research center, a well-known domestic e-commerce research organization, officially released the "2010 China e-commerce market data monitoring report". The report shows that in 2010, China's e-commerce market paction volume has reached 4 trillion and 500 billion, an increase of 22% over the same period last year.

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China's first shoe businesses that test the water business of electronic commerce, such as Lining, XTEP, 361 degree, Anta and so on, have widened sales channels through electronic commerce and doubled sales volume. According to the reporter's news, Anta's sales in Taobao platform in 2010 exceeded 100 million yuan.

In this market rule of the jungle, every enterprise wants to stand out from itself. How to convey good products to consumers through various channels and mobilize the enthusiasm of consumers has become the first consideration of enterprises.

Reduce the cost of shoe enterprises and reduce inventory, e-commerce in advertising, promotion and other links, the cost is lower than the traditional media, and also more targeted.

Through e-commerce platform to find suppliers, can also reduce procurement costs, but also for enterprises to grasp the stock market is not allowed to market, can also be sold through e-commerce.

This encounter with e-commerce can be said to be the most powerful weapon behind the unprecedented development of shoe enterprises.

In order to explore how to make the shoe industry focus on the focus of channel and supply chain construction, analyze the actual needs of enterprises and find the best solution to promote the application and development of e-commerce in traditional shoe making enterprises, in April 17, 2011, the e-commerce summit of footwear industry in China (Jinjiang) was jointly held at the Marco Polo Hotel in Jinjiang in April 17, 2011, and became one of the official series of important activities of the thirteenth China (Jinjiang) International Shoe Fair.

Summit will be invited to Ding Zhizhong, Zhou Shaoxiong, Peng Kong, Li Shubin, Chen and other business executives, Lining, XTEP, 31st degree, BELLE, Hongxing Erke and other business representatives, Taobao network, pat net, Amoy shoe net, Jingdong mall, Dangdang, good Le buy and other platform responsible person to the scene.

We sincerely invite the brand leaders of the shoes industry to have a dialogue with the top figures of e-commerce and discuss the opportunities of e-commerce under the current situation.

Get insight and plan, and win the battle.