3 Years Taobao Mall &Nbsp; Sit On B2C First Platform

In April 12th, the famous advisory body, Erie, released 2010.

At the same time, the latest data released by Alexa, the international authoritative agency, show that Taobao's independent domain name Tmall.com has increased to 157 place in the global web site ranking, ranking 21 in China's traffic, ranking B2C in China.

In April 2008, Taobao officially launched the B2C platform Taobao mall. After 3 years of development, it has become 30 thousand.

The first thing that grabbed the Taobao mall was 3C products, and entering the Taobao mall almost included all the major 3C appliance brands, including DELL, Lenovo, Samsung, HP, NOKIA, Haier and so on.

Soon after 3C touches the net, there are many traditional industries looking for food online.

Such as footwear brand BELLE, Adidas, Nike, Lining and so on.

The clothing industry JACK&JONES and ONLY broke through 5 million of the monthly sales success. Other brands, such as VEROMODA and Metersbonwe, followed closely. The food industry, such as understanding, Haagen Dazs, Wu Fang Zhai and Gui Mei HSI, also launched a big battle on the Moon Festival in Mid Autumn Festival in September. Each of them has made brilliant achievements. Besides, the home textile industry such as Bo Yang, mercury, fuanna, Luo Lai, and so on, kitchen bathroom, such as Kohler and TOTO, have also been stationed in the mall.

For these traditional enterprises, platform B2C opens a new path for its market.

Traditional enterprises can build brand image faster, increase sales volume and expand sales scope. At the same time, they can save sales cost substantially, and quickly get customer feedback information, understand market demand, and make it more flexible to respond to future development strategies.

With the growth of the online shopping market, the major manufacturers have begun to focus on creating products that specializes in online shopping consumers, especially the Internet.

At present, the major manufacturers in various industries have launched a number of online shops for products, and the total estimate is more than 10 thousand.

Traditional brands have launched special products or brands for online shopping consumers, or putting new products into Taobao mall has become a trend.

Lenovo has recently launched its first product, Le pad, in Taobao mall.

Tang Jie, vice president of Greater China in Lenovo Group, said Taobao mall provides an excellent marketing platform with direct access and wide audience.

Let enterprises have the opportunity to directly face massive individual consumers, and guide enterprises to launch targeted online marketing.

With the growth of Taobao itself, enterprises engaged in online marketing are also benefiting.

Lenovo and Taobao mall often try new marketing together, and the support and advice from Taobao mall has become the key thrust of the success of the event, and finally achieved amazing results.

According to AI data, the scale of China's B2C pactions in 2010 amounted to 63 billion yuan, accounting for 12.7% of the total scale of China's online shopping market pactions, representing an increase of three percentage points compared with 2009.

Among them, the platform B2C paction represented by Taobao mall is equivalent to the total scale of independent sales B2C pactions.

Ari also predicted that in 2011, Taobao mall platform B2C paction scale will account for 9.7% of China's overall online shopping market paction size, more than 9% of the independent sales B2C.

As a result of insisting on platform operation from the beginning, Taobao mall is not the role of the market snatch, but the pioneers and the sharing partners, so that all the market players may become their useful partners. This advantage promotes the consumers' cognition of the platform and forms a virtuous circle.