You Can'T "Be Used To" The Foreign Brand Again

In Beijing

Recently, abroad

Ineffective supervision, "accustomed to" the brand of foreign brands.

Why did ZARA get stuck in the "quality gate" for the seven time, but it was still intact?

Why is there no remedial measure yet open?

Why is it not the media, the consumer associations, not the relevant management departments that expose the quality of products?

Too many reasons contrast the lack of supervision caused by inadequate supervision.

Foreign brands are naturally not "bird".

The weakness of domestic brands is "overbearing" the outrageous of foreign brands.

In the era of global market competition, foreign brands rely on capital, technology and management advantages to seize the opportunities in China's market.

In addition to several large brands, most of our national brands are still in the stage of exploration and start.

It is precisely because of the weak competitiveness of domestic brands that foreign brands are becoming more and more popular in China's huge consumer market.

The concept of consumption is not mature enough to be "haughty".

In recent years, with the concept of "adequate food and clothing" Chinese consumption from the food and clothing to the enjoyment type, some consumers have also appeared blindly worship the famous brand, the non brand name does not buy, is not the brand name does not need the abnormal consumption view.

As you can see, China's luxury consumption accounts for over 1/3 of the world's market, and the luxury market in China is generally more than 20% higher than that in foreign countries.

In fact, some brands of products are basically produced in China, and a brand is posted abroad, which turns out to be a high-end product in some people's eyes.

This immature concept of consumption of Chinese people has indirectly contributed to the "temper" of foreign brands.

It is hoped that a pile of "quality gate" can arouse the domestic consumers' mature and rational consumption mentality and raise the awareness of protecting rights and interests.

In short, the "rampage" of foreign brands in the Chinese market is due to the overall defects of the market environment.

Only by establishing a sound regulatory mechanism, cultivating a well competitive domestic brand and establishing a mature and rational consumption concept can we form a market pattern of "foreign brand" and "local brand" in an orderly competition, so as to establish a consumer centered market environment and really put the interests of consumers first.