SME Brand Demonstrates &Nbsp; Mingshi Street Displays Brand Brilliance.

When it comes to Mingshi street, besides people engaged in industry, more people probably know little about it. Recently, this influential Creative Park in the fashion industry once again ushered in a new development opportunity: the small and medium enterprises development promotion center of the Ministry of industry and Commerce (China SME Development Promotion Center) launched the construction of China's small and medium enterprises (Shanghai) demonstration base settled here. At the same time, with the support of the China SME development center, the China Textile Industry Association and the Shanghai Municipal Government Development Research Center, 10 international think tanks from 7 countries, including France, Italy and the United States, have signed a strategic cooperation agreement with Mingshi street.

It is reported that the international think tank cooperation with Mingshi Street includes: France Nelly Rodi Fashion trend studio, fashion industry center of University of the Arts in London, Italy ATTILA fashion public relations company, and Itou Katsu space design office, Japan. The leading experts in China include: the former editor in chief of economic daily, Ai Feng, chairman of the famous brand theory authority, Jiang Hengjie, director of the China clothing association, chairman of the science and Technology Committee, Su Baoyan, Su Baoyan, Professor Bian Xiang, Professor of art and design, Donghua University, professor Cao Heping and so on.

Located in Zhabei District, Shanghai, Mingshi street fashion brand community, founded in 2007 by Zhongfu group, occupies an area of 41 thousand square meters. It cleverly utilizes all kinds of space and various personalized factory sites. In the unique design and creativity of a group of outstanding Chinese and foreign architectural celebrities, it has been spanformed into an office environment in addition to all kinds of patterns, including fashion show, convention and Exhibition Center, fashion club, leisure salon, brand image shop, business service office, and other supporting facilities such as Chinese and Western food, cafes and bars. It has created an independent innovation environment for Chinese garment enterprises to rely on Shanghai to go to the world.

Director of SME development and promotion center, Ministry of industry and information technology Qin Zhi Hui It is said that at present, SMEs play an increasingly important role in promoting technological innovation and solving employment problems. However, they are also faced with the problem of how to achieve qualitative spanformation from quantity accumulation and how to realize intensive management from extensive operation. To solve this problem, we need to promote and enhance brand, and provide comprehensive support in market, technology and capital. At present, China's small and medium-sized textile and fashion enterprises are constrained by their own financial, material and human resources, and lack of independent innovation ability. It is difficult to upgrade their brands alone. It is urgent to build a comprehensive industrial public service platform, and provide services such as brand strategy planning, brand elements integration, brand operation and dissemination to reduce their basic investment, capital risk and technical threshold in the process of brand cultivation, reduce the cost of operation and management, and enhance the effectiveness of brand building. In this regard, Mingshi street, which already has a good industrial foundation, can play such an important role.

According to the briefing, we won the title of China's SME brand building (Shanghai) demonstration base. Mingshi Street The next step is to integrate international and domestic professional resources through two aspects: strengthening industrial services and capital services, and promoting the brand value promotion of stationed enterprises. Its key services are mainly embodied in the following aspects: first, to study the development trend of fashion industry and clothing brand, and to release industrial research reports; two, aiming at the current situation of domestic textile and clothing brand service institutions being single and lack of consistency in brand service, the lack of value added combination of textile and garment brand enterprises, and the thinking of creative talents and internationalization strategy, signed by international think tanks and domestic experts team to provide market forecast, analysis, product development, strategic planning, marketing management and other services; three, set up multi-party capital, such as government, enterprise and society, to provide financial support for enterprises, to promote the healthy operation of their capital chain, and to accelerate the implementation process of their brand strategy. Other services include: screening high-quality brand enterprises to enter brand headquarters, building brand development trading platform, and strengthening brand communication.

In order to promote the growth of small and medium-sized fashion brands, Mingshi street has launched the "fashion brand gorgeous 100", which is the core of China's most popular investment brand. It has entered the brand value upgrading platform of Mingshi street demonstration base and won the opportunity of brand value development.