The Enterprise Must Break Through, The Brand Must Be Upgraded. How Can The Furniture Owner Say?

1. furniture kingdom is short of talents.

Chinese furniture began to recover in 1980s. In just 20 years, the process of industrialization was completed, and from manual workshop to industrial production. Now, China has become a big furniture manufacturing nation and a big exporter, and its development is exulting. Furniture professional education has gone through the same development process. There are more colleges and more students, and the corresponding masters and doctorate are also out of nothing, and the number is increasing rapidly. However, the quality of training is satisfied. Social needs The ability and level are far from enough. Even in terms of quantity, it is far from meeting the needs of society. Why is there such a big market in the country, more than 50 thousand furniture enterprises, about 5000000 employees, and professional R & D designers and managers only tens of thousands of people? An associate professor Sun Liang of Shunde Polytechnic in Guangdong disclosed in a paper such a group of data: Chinese furniture enterprises have fewer than 3000 designers. There are more than 6000 furniture enterprises in Guangdong, with less than 600 designers. That is to say, on average, there are only one designer in every 10 enterprises. He believes that China's real professional furniture designers are scarce, and there are few designers with international fame, and the real professional furniture design institute is also Liao Liao Wuji.

The shortage of furniture talents is really a matter of concern for nearly a year or two. It is not that furniture industry did not need people before, but that there were no R & D, design and management talents in the past few years. Enterprises could still run and make money. This demand did not really come out because of the lack of strong economic driving force. With the overall price rise of raw materials, " Land shortage With the adjustment of the export tax rebate rate, with the adjustment of the export tax rebate rate, with the increasingly fierce competition in the homogenization of products, with the increasing difficulty of the enterprise's innovation and management capabilities, the enterprises feel the pressure and crisis that they have never had before. Want to highlight tight encirclement, create a new path, improve and grow again, but feel powerless. Entrepreneurs are strongly aware of the need for talents, and need R & D, design and management talents. The demand for talents is imminent.

2. reasons analysis

A large country with a population of over one billion. resources of talents Exceptionally abundant. From the perspective of education, there are also quite a few graduates. Why is this ordinary industry short of talent? Let's make a brief analysis.

One of the reasons is that the working environment is poor and the social treatment is low.

Making furniture often goes to the suburbs or the factories in the countryside. The working environment is very bad. There are few furniture factories with small pollution, low noise and bright windows. The same is for college graduates and graduate students, and their wages are lower than those of other industries. Compared with peers, the psychological gap is large, and their value is not directly reflected. Under the drive of realistic interests, transformation seems to be their only choice. Furniture industry, like China's western development, is facing the same situation. This situation is not only in China, but also in Asian countries.

Two of the reasons are weak innovation power and low social demand.

For a large number of small and medium-sized furniture enterprises, original design is certainly good. However, once the huge cost has been invested, product development and design can not get the corresponding commercial value, and the attack on enterprises may be fatal. Therefore, the trend of re manufacturing light design will last for a long time. Moreover, because the design has not yet formed independent intellectual property rights in China, many enterprises also consider the cost saving considerations, and think that it is more economical and quicker to replicate the furniture stores at home and abroad because of their high cost of hiring designers. So, in the past few years, there was hardly any original design in China's furniture industry. The products were copied from Hongkong and Europe or America, or according to the boss's intention, left copied right, and the factory design was at best a draftsman. In such a soil, even if there are designers with creative desire and talent, they lack space for development, and can only be bound and buried. It will not take long before it changes. The situation is slightly better now, but the decline has not yet been reversed.

Three of the reasons are that the spring breeze does not affect Yumen Pass, and furniture research is becoming chicken ribs.

Wood science and technology belong to the two level discipline of the country. Every year there are many large projects in the country, 863 projects, 973 plans, National Natural funds, provincial natural funds and so on, and furniture in these so-called heavyweight class declaration activities, even find a attribution is very difficult, there is no national level topic has "furniture" this key word, want to declare also no door. Since the founding of new China, furniture design courses have been held in 50s. By 80s, there has been a bachelor's degree in furniture design, and has been developing for over 50 years now. But in the furniture industry, no professor has ever held the National Natural Science Foundation. There are not only first-class academic journals nor core journals in furniture industry. The scientific research on furniture is cold and tasteless, and it is a pity to abandon it.

3. rising demand for talent

According to the insiders, with the improvement of living standards, people's requirements for furniture quality and appearance are increasingly diversified, high-grade and personalized. Furniture is no longer a simple daily necessities. The proportion of artistry, decoration and appreciation in furniture is bigger and bigger. Since July 1, 2007, the furniture tax rebate rate of the 13 tax numbers has been lowered by 2% again. The furniture enterprises' profits have shrunk again. Most furniture enterprises are bound to improve their competitiveness through improving the added value of their products. The craving of the original products makes the demand for furniture design and R & D jobs rise sharply. In recent years, the furniture industry in Guangdong has maintained a relatively fast growth rate, especially the export situation, which is exulting. However, the contradiction between the shortage of professional talents and the demand for talents has become a bottleneck for the development of enterprises. How to realize the rapid growth of enterprises and seize the winning heights of brands has become a strategic problem that the bosses of furniture enterprises in the Pearl River Delta are constantly thinking about. At present, more than 80% CEOs of PRD furniture enterprises have clearly realized that the Guan Jian factor and advantage of the furniture industry in improving their productivity is no longer a modest labor force and raw materials, but rather a human resource. It is through the design and research and management personnel's excellent work in product design, enterprise management and marketing to get the sustainable development of enterprises. According to the statistics of Guangdong Houjie heavy labor market marketing center, the top five categories of furniture workplace demand in 2007 are technology, design, sales, management, and general practitioners. Among them, technical jobs occupy more than 30% of the number of jobs offered by enterprises, and design Posts account for about 25% of the amount of jobs offered by enterprises. According to the latest statistics of Shanxi talent market, the demand for talents in furniture industry at all levels of personnel market in Shanxi has gradually increased. Such talents mainly include middle and senior management personnel, marketing talents and logistics talents in furniture shopping malls. {page_break}

At the beginning of a furniture search conference held in Dongguan at the beginning of last year, there was an upsurge of high paying talents. Dozens of well-known enterprises across the country offer a total of 600 thousand yuan annual salary, 300 thousand yuan annual salary marketing director, 200 thousand yuan annual salary design director and many other high paying jobs, and attract thousands of professionals to apply for jobs. From furniture enterprises feedback situation, the annual salary of 20-50 yuan furniture talents are the key recruiters of this headhunter.

It is understood that furniture enterprises demand for talent is very large, technical talent is relatively scarce. And because of the small number of senior talents, they have become the object of high salary competition. Furniture designers, marketing director and other positions, although the annual salary of enterprises is not bad, but often talent is hard to find. According to the relevant person in charge of the labor market in Houjie, Dongguan, compared with the previous two years, the recruitment of enterprises has changed significantly. Enterprises have begun to attach importance to middle and senior talents. Management, planning, research and sales, and sales personnel have become the best food companies. It is precisely because senior talents are hard to find that some routine recruitment will hardly meet the recruitment needs of enterprises. Many enterprises have chosen headhunting services under the circumstances of no choice.

4. Ren Fei's story: experience and skills are amulets.

The threshold for talents to enter the furniture industry is not high, nor low. Last July, Ren Fei, a graduate of industrial design from The China Academy of Art, worked on product design in a gift company in Shanghai. This job is a counterpart to her profession, but Ren Fei lingers in the talent market every weekend. In the resume job search column, Ren Fei wrote: furniture design. "I have always wanted to make furniture design, but I haven't found the right position yet. Two companies have given me offer, but the salary is too low, only around 1200, and now the salary of the gift design job is 2500 yuan. At the job fair, Ren Fei often came with hope, frustrated and frustrated. Although Ren Fei's experience in furniture design is not very large, she has deep foundation in industrial design, and he has opened studio in University. Her confusion is that the furniture industry is now short of designers. Why is it so hard for a college graduate to find a furniture design job? Moreover, the salaries given by enterprises are generally so low.

On the one hand, the furniture industry is short of talents. On the other hand, it is difficult for some talents to "get started". What kind of talent does the furniture industry lack? Take the design work as an example, the furniture industry values both skills and experience. But in contrast, more emphasis is placed on experience. The furniture industry generally does not attach much importance to educational background, and it is enough to have a college degree. As long as senior high school graduates can be accepted as long as experience and skills can meet the requirements, the professional requirements do not seem to be harsh, and furniture design, interior design, industrial design and other design majors can be. The pragmatism of furniture industry in recruitment is related to the development history of domestic furniture industry. Many designers in domestic furniture enterprises grew up from technical workers. Some of them began to gradually grow into lofting masters from the workshop. In addition, there are many other industries from art, computer, architecture and other industries, and less than 20% of the designers belong to the profession.

In addition, the original ability is also a lot of furniture enterprises recruitment design is very valued. Designers' original design works, unique design styles and ideas, and a deep understanding of the furniture market are important reasons why these enterprises are willing to spend a lot of money to attract designers. Of course, the design works must have commercial value, which can bring huge rewards to enterprises, that is, the perfect combination of art and utility. Designers at this level usually earn more than 6000 yuan a month, and have corresponding rewards according to the market reaction of their products. But to achieve such a requirement, designers need to spend 5 years or more to hone, and graduates are hard to reach.