Brand Women's Shoes Set Off Price Surges &Nbsp; It's Hard To Find New Models Under 800 Yuan.

In April 13th, the price of commodities began to spring up in spring, and women's shoes were added to this category. At present, the major brand The price of women's shoes has increased by more than 100 yuan over last year.

According to media reports, BELLE , staccato There are rare new shoes with a price less than 800 yuan. An employee in the footwear industry (002291.SZ) said on Saturday that the overall price increase of single shoes is around 20% this year.

Xiong Xiaokun, a light industry researcher at CIC, believes that the cost of footwear is basically leather and artificial, and the increase in cost is the main reason for the rise in the price of footwear. Although the shoes of JieXi said that there was no price increase plan for single shoes this year, Jiang Meilan, deputy general manager of the marketing department of Greater China, also said that the increase in manpower cost this year increased the purchase cost of orders by 10%-20%.

However, although the cost pressure has increased, the gross margin of women's shoes manufacturers of big brands still maintains a high level. The annual report released by BELLE International (01880.HK) shows that the gross margin of footwear products in the group increased by 29.7% in 2010 to 68%, and the overall gross margin of BELLE group rose from 2009 to 53.3% in 2010 to 55.7% in 2010. On Saturday, the footwear industry's annual report also showed that the gross margin level of the company remained at around 50%.

Xiong Xiaokun said that the relationship between the retail price and the cost of goods is not as close as expected. In the second half of 2010, when the cost of footwear rose sharply, few brands raised their prices. This spring's price increase was to catch up with the "new product listing" promotion period. According to an insider of BELLE, the price of single shoes is marked up, and the actual factory price has not risen substantially. Xiong Xiaokun believes that through raising the price to ensure that the level of profits, brand margins will remain stable for a long time.

This year, manufacturers of sports shoes, instant noodles, liquor, daily chemicals and so on have raised the ex factory price of products or indicated that they will raise their prices. Since then, brand names such as Kangshifu and Unilever have issued a suspension of price adjustment.