The Temperature Picked Up Slowly, And The Summer Clothing Market Was Affected By &Nbsp; Businessmen Were A Bit Depressed.

Every March and April, it is the best time for businesses to launch new models of summer wear.

However, this year

Because of the slow rise of temperature this year, the weather continued to be cold and warm.

Compared with previous years, new summer wear

Wholesaler: sweater is still on sale.

Yesterday afternoon, I visited Tai Hua wholesale clothing city. I saw that summer wear such as short sleeved T-shirt, short skirt and chiffon sweater has become the main style of most clothing stores, and the spring clothes such as shirts and long sleeves t-shirts are still selling well.

"The weather has great influence on us."

Ms. Yang, who has been doing wholesale business for women for 8 years, complained that the weather was hot and cold this year. The sales of summer wear introduced in March were very bleak, and sales were at least 50% lower than that of last year.

She said that the weather has changed a lot in the past half a month, and many people who come in are also wondering whether they should wear spring clothes or summer clothes.

In the past year, every day, the sales volume of Ms. Yang's store can reach one thousand five or six, but it's better to do so now.

In front of another shop, Miss Tiao, the boss, stood at the door to attract customers.

Her experience is similar to that of Ms. Yang. Because of the weather reason, the sales of summer wear in the store at least 30% this year. "The weather is hot enough to sell half of the money."

However, the warm weather also made some businesses taste the sweetness. Mr. Tang, who sells sweaters on the two floor, is one of them.

"Sweaters sell well this year, and sales have increased by at least 20%."

Mr. Tang said happily that the winter clothing in March of last year ended, but this year the sweater has been sold until now.

Self employed: discount sale in summer wear

Yesterday at 1 p.m., ego Fashion Plaza, a women's clothing store, the boss Miss Zeng was bored surfing the Internet.

Miss Zeng said that she began to wear summer clothes half a month ago. Now 50% of the clothes in the shop are new for summer wear, but the weather is not selling well.

In the shop next to the shop, a promotional advertisement was posted on the window. The white cardboard was written on the "5~8 fold of the field".

There were spring clothes and summer wear in the shop, and some clothes were put on half off price tags.

Miss Yang, a salesperson, said that the weather was bad, and the summer wear that had been pported the other day was 7~8 fold.

Shopping malls: spring clothes are good for sale.

Some of Ito's clothing counters also taste the bitter weather this year.

Two floor Only shop salesperson said, the store began to wear summer wear in February, up to now, sales are not good, "a lot of customers came in and said that they are short sleeves and can not wear them out."

Ms. Lin, the owner of another brand store, said that every morning at 8 o'clock, the head of each floor of the mall would hold an early meeting and tell the businessman the outdoor temperature. "If we see the weather gets cold, we will replace the model with thick clothes."

Men's clothing is less affected than women's wear.

Ito, a salesperson at Jack & Jones brand store in Yanhua hall, said there was definitely a definite effect, but better than women's clothing, because men had a strong purpose in buying clothes, mainly Buying seasonal clothes.

However, the cold weather also led to a reduction in passenger traffic.

The number of spring clothes and the number of summer wear is equal. The salesmen of several counters reflect that the summer wear did not go well last year due to the weather.

"The weather is very cold in early March, and some discount 2010 thick winter coats are also well sold," said Ms. Xiong, director of fashion ladies' clothing on the third floor.

Now the weather is getting warmer, but the temperature difference between day and night is very large. The sales of summer clothing are obviously not as good as spring clothes. "