Virtual 3D Experience Penetrated Online Shopping &Nbsp; &Nbsp; Can Bring New Revolution To Online Shopping Market?

Then, the virtual 3D experience penetrates into online shopping, can it bring new revolution to the online shopping market and lead consumption?

3D online shopping brings new experience

The biggest feature of 3D shopping mall is virtual reality scene. Instead, look at the floor plan to view the stereogram and browse the merchandise.

It is understood that the shop layout and shopping rules of each shop in the 3D online shopping mall are designed according to the physical store. Consumers can experience the same "consumer behavior" with the physical store, such as shopping guide consultation, trying on clothes, choosing styles, making friends as staff officers and so on.

Jing Wong, a consumer, likes to visit 3D mall. She says 3D is "fun" and can chat and even go shopping with friends who have never met before.

Although it is a virtual 3D technology, she feels "very real".

In addition to shopping, 3D online shopping mall also provides games, chat and other network functions.

Li Xiaobin, general manager of Hangzhou Hong Yue Network Technology Co., Ltd., said that 3D shopping mall replaced the simple user experience of the picture and picture era with the sensory experience of the omnidirectional and multi angle real effect, and the characteristics of interactive entertainment also brought users into another world, so that users could get a new online shopping experience.

3D online shopping mall platform, using the 3D virtual community, combined with the new technology, will integrate online shopping into the framework of 3D virtual community, so as to achieve three-dimensional entertainment, such as the 360 degree display of shops, costumes, friends shopping together, role playing, mall employment and other interactive entertainment functions.

Shopping in 3D mall is both a shopping giant and a game player. Virtual 3D online shopping brings new experience to consumers.

Comparison of advantages and disadvantages between 3D mall and traditional online shopping

At present, the domestic B2B, B2C and C2C online shopping platforms are all displayed in flat picture mode. With the maturity of China's online shopping market, making full use of Internet technology, the online shopping mall with stereoscopic 3D mode is also inevitable.

However, some people in the industry believe that 3D online mall still has some disadvantages compared with the traditional shopping websites.

Compared to 3D mall and ordinary online shopping mall, they all have their own advantages and disadvantages.

First of all, on the customer experience, 3D mall has strong three-dimensional sense and strong interaction. The traditional online shopping mall appears to be "flat talk", giving customers 360 dimensional intuition and not enough experience.

Secondly, in terms of shopping efficiency, 3D mall has big defects because of its hardware and software limitations, which are mainly manifested in the following three aspects:

One is slow access. When users open the 3D mall page, they feel slower.

"3D technology development is relatively complex, and its hardware configuration, especially the speed of the network put forward higher requirements."

Chen Shou, an international analyst at Analysys, said.

If the user's computer and network speed are not configured well, the access to 3D mall will slow down, and even the web page can not be displayed.

The two is the complexity of the operation, the more functions, the more complex the user's use. Visiting 3D mall is like playing online games. It has various roles and functions. Users who are not familiar with it are not easy to use.

Three, it is difficult to search for goods. As the shops in the 3D mall are in line with the physical shopping malls, the display of goods is also the same as the physical stores. Users must go shopping in a shop to find what products they want. Unlike in the traditional online shopping platform, the key elements directly search can find the desired products, which is both convenient and efficient.

To sum up, 3D mall brings a new mode of online shopping and new experience of user consumption. It has both the advantages brought by technology and the obstacles that have not yet been broken.

And the key to consumers to choose what kind of online shopping mode depends on their respective conditions and needs.

What kind of online shopping experience do consumers need?

The emergence of 3D mall is indeed a sight, and it is also popular among many young people.

It is understood that since the launch of happy Kaixin network in September 2010, more than 100 thousand registered users have been registered.

But can 3D online shopping mode bring a revolution to the online shopping market and lead the new trend of consumption?

In fact, 3D shopping online shopping mode is not only now appeared, early furniture 3D online shopping, clothing 3D online shopping and so on.

For example, the fitting screen is to provide an online 3D fitting experience, and users can input their height, shoulder width, and data on the Internet to generate a model online, and then click the mouse to see the effect of trying on yourself.

However, this kind of 3D online shopping mode has not become the mainstream, instead, group buying and other modes are suddenly emerging.

In this regard, it was pointed out that the 3D experience of clothing network is not very practical for buying clothes, because the reality is not reality after all, but still differs greatly from its actual situation.

3D technology is more suitable for display of some products, and is used to enhance user experience. However, the 3D mall is limited by slow access, complex operation, high development cost, small scale of conversion and sales, and so on.

From the current 3D mall, its biggest advantage lies in the user's visual and interactive experience, is a online game, experiential e-commerce platform.

Although 3D is cool and experience feels good, but from the essence of shopping and the essence of consumer demand, the advantage of 3D mall is not obvious. The essence of consumer demand is inexpensive, convenient and efficient after-sales service.

It can be said that whether a shopping online business is successful or not, whether a shopping online mode can be popular depends not only on experience perception.

Therefore, if 3D mall can bring revolution to the online shopping market and lead the consumer market, the key lies in its business mode. Otherwise, the website will do well and consumers will not necessarily buy it.