CEO: LV'S Shameless Lie Behind High Prices

Recently, CEO, a guest of all sincerity, responded to the topic of "customers or acquisition of LV".

Chen said,

Chen said that LV's repeated emphasis on the so-called design concept is a shameless act.

Chen believes that it is not dignity, but shameless, that the ideas and stories that are outdated in the European and American markets are sold to emerging markets.

In his view, when a brand has a "premium" phenomenon, there must be numerous lies behind it.

The following is a selection of old views.

Old:

Everyone buying LV said that it was originally used as a joke.

Because I think LV is satisfied with vanity, especially the vanity of the rich in China.

In fact, I also want to buy LV.

If one day, when the customers (Management) can be very idle, there are lots of spare cash, so they can really charge a company a few more, so that they can buy the same price as a customer.

The reason why I took LV as an example is that it is more famous than other brands.

If I can really buy LV, I will sell it to the same price as Fan Cheng pin pin.

I say so because I understand the production cost of LV, and it is really that much.

If you go to the workshop of the Chinese manufacturing base in Jiangsu and Zhejiang and Yangtze River Delta, you will feel very hopeless.

Because this is the product of all customers, there are some luxury brands, which are all the same fabrics, the same cotton, the same workshop, the same workers.

What's the difference? As far as I'm concerned, I seldom spend money (after buying luxury goods) after the operation of customers.

Because I can't convince myself to buy it again.

(else) these

I want to talk about the design concept of these brands.

What was the designer first? Did it not be the tailor? At the beginning, a piece of clothes and a piece of clothes sewed up, and everyone liked it. What did the customers like?

Later, there was a lot of capital coming in to "smash" a designer to gamble with a designer.

In fact, what is the strong point of the designer, the capital chain is not clear, and the audience is not clear.

But money really needs to be piled up.

There is such a process.

Later, in Europe and America in 80 and 90s, the emergence of HM and ZARA, the popularity of these brands broke the concept of the so-called high-end designer concept, which ended in Europe and America.

Is it not ridiculous to emphasize the design concept and design story of the last era?

Just like LV, because of this story, you can add one thousand times and ten thousand times to sell this stuff. I think it is shameless, not dignity, to emphasize the story again.

In the past, when we talked about brands, we looked up and looked at them.

Say the brand cow, so ten times, one hundred times (to sell), is the so-called brand "premium", in the cost of a lot of times, one hundred times one thousand times, to ten thousand times the LV.

The question is, why do you ride so much? It makes no sense.

In this way, we can see that when these brand goods are taken one time, they are all lying behind each other.

After reading these books for many years, I really know how culture shapes one thing.