GRACE CHEN: The New Classic Of Chinese Charm

From China

the highest seat of learning

Master of design, to the world's top

The top student of New York Fashion Institute; the Seventh Avenue girl from New York.

Brand ZumZum

The chief designer of the classic fashion brand Halston of the United States went to the design director and general manager of the first evening dress brand Tadashi of the United States, and then to the president of the self creation company, Shanghai Fashion Co., Ltd., a Chinese American.

Clothes worn by Grace Chen (Chen Yehuai)

The road can be described in four words: International, professional, high-end and pure.

High profile and low profile presentation

When you were young, you did something different.

Dream Grace, after 10 years of pursuing a dream in America, has already put on his clothes designed by many senior politicians and celebrities in the United States.

Grace, as the master of many fashion success, has won the envy of the United States in the United States.

However, she chose to go back to her motherland and start her own business, aiming to create a world-class fashion brand that is truly China. GUI Si fashion (Shanghai) Co., Ltd. and its "GRACECHEN custom studio" were born.

Do not play with the gimmick of traditional culture, and do not show off the skills of seeking the truth. Grace takes the "beauty" and "fit wear" as the sole yardstick, returning to the true nature of clothing, and taking a "high profile carving, low-key presentation", a truly classic and humanized design route.

Today's life and work have made Chinese women, especially the elite women, have higher pursuit and need for clothing and clothing. At present, many domestic fashion brands can not achieve this height in quality and design style, and high-end international brands have not been tailored to Chinese in terms of design and edition. This gap is to be filled by Grace.

In September 2010, GRACECHEN brand was successfully registered in China and the United States, and will be launched in China at this year's international clothing and accessories fair.

The GRACECHEN brand is specially designed for Chinese women to create high-end classic fashion. It has both the international taste and the design style suitable for Chinese women's body and the charm of Chinese women.

Rich and fruitful

Since its establishment in May 2009, the company has nearly 50 employees in Shanghai and has a permanent sales center in New York and Losangeles.

The product exhibition center in Shanghai and Beijing will open in the first half of 2011.

In order to create a version suitable for Chinese people, the company has studied and optimized the sizes of many famous brands at home and abroad, and finally created a set of stereoscopic cutting models suitable for China, which are used for domestic sales and advanced customization.

Your company has not only international advanced design, development and technical level, but also strong production capacity.

In addition to long-term cooperation with 8 factories in Shanghai, Jiangsu and Zhejiang, in February 2011, Hefei (Hefei) Garments Co., Ltd. was formally established in Hefei, Anhui, as its high-end fashion production base, providing stronger backing for product quality and production cycle.

With these strong strength, the company has developed rapidly in the US market and has established 3 stable customers.

It was only in less than a year after the appearance of the domestic high fashion market, but in just a few months, two customers were established and successfully entered many domestic front-line shopping malls.

Without the formal promotion of GRACECHEN, the advanced customization has already gained the strong support from many high-end people in Beijing and Shanghai.

In the future, Grace is confident: "the company will not only continue to provide product design and production services for famous brands both at home and abroad, but will also launch the brand GRACECHEN of advanced customization, focusing on the Chinese market and serving high-end people, and is committed to creating a Chinese style classics brand."

In addition, Grace also plans to develop the mass fashion market, and use customized technologies and services for production lines. Through cost-effective products, the GRACECHEN brand's quality and maturity will benefit the wider population and make a solid contribution to China's garment industry.