Wild 2011 Q3Q4 New Product Conference Held Ceremoniously
Recently (April 9th), the 2011 autumn and winter new product conference was held at Jinjiang headquarters. The theme of this new product conference is "YES LIVE". The whole conference takes this as the core of culture and conveys the concept of "new sports fashion".
It is reported that in 2010, wild power has achieved good market performance. Whether it is product development, manufacturing, marketing or brand promotion, it has injected new vitality and has broken through the previous heights. In particular, the wild sports shoes developed with the concept of "breathing shoes" have attracted wide attention from the industry.
It is understood that during the new product launch conference, the national distributor gathered in Jinjiang. At the national marketing conference of wild power, the top level of the field advanced how to make the wild brand popular in the hearts of the people. Deep thinking was carried out through the marketing guidance and support of the basic marketing (shop location, shop assistant training, product selling point introduction, display optimization, promotion guidance, etc.), improving the profitability of the terminal store and improving its market share, and put forward a series of solutions to solve the above problems. Therefore, the wild force will go all out to do a good job in the recommendation of the pallet, continue to focus on the concept of "ventilated shoes", highlight the visual effect, and achieve the purpose of selling and recommending the product.
Mr. Lin Shaoxiong, President of wild Sports China Limited, stressed that in the light of the sales target of 2011, the wild force will implement a series of measures and carry out strategic adjustment in the principle of "coordinated development in all aspects and taking full account of the market". We should launch a comprehensive attack and link up with each other so as to maximize the potential of enterprises and open up new prospects to meet the new victories. First of all, wildlife headquarters has done a good job of maintaining basic channels, targeted targeted regional support, and set up a model market with strategic objectives. Secondly, in the aspect of marketing management, we should strengthen market supervision, standardize market operation, and provide various marketing assisting work, so as to realize the benign operation of terminal stores in various regions. Finally, the wild force will focus on promotion and publicity, constantly enhance brand image building and deepen brand cultural influence. Continue to breathe shoes for the interests of the demand.
Mr. Lin Shaoxiong, President of wild sports (China) Co., Ltd., {page_break}
It is understood that the wild high-efficiency shoes have been applied in Quanzhou Intellectual Property Office. patent 。 In the last shoe fair, wild sports shoes products were recognized by relevant leaders of Quanzhou Intellectual Property Office, Fujian Light Industry Federation and Jinjiang science and Technology Bureau, which also reflected the strength of wild sports in product R & D and technological innovation. Among the many breathable products in the market today, wild sports shoes are the first choice for consumers to choose breathable sports products because of their high efficiency of breathability, comfort and fashion design.
President of wild Sports China Limited Lin Shao Xiong He pointed out that after gaining a good response from the market, wild company increased its investment in research and development, and the R & D department carried out technical tackling for many months. Finally, in the beginning of 2011, the second generation of wild sports shoes was launched. The second generation of wild sports shoes has improved the breathability of sole, and has made a revolutionary upgrade in reverse osmosis and comfort. For the current breathable product technology field, the field has been at the leading level in the sports industry. The thirteenth session Shoe Fair Among them, the wild force research and development team led by Chairman Lin Yongjian will show the second generation of ventilation technology for wild products.
Lin Zhen, director of marketing center of wild sports (China) Co., Ltd. Customer order
According to industry sources, breathable sports products have been the focus of competitive technology in the industry. Wild technology has invested a lot of manpower, material resources and financial resources in the development of breathable product technology. Because the products are loved by consumers in the market, many illegal businesses see business opportunities. Without authorization of wild companies, they secretly disassemble the wild products, steal special ventilation technology, and launch the same breathable products on the market, causing great reputation and economic losses to wild companies.
Lin Zhen, marketing director of wild sports (China) Co., Ltd., said that in order to protect the interests of consumers and protect the intellectual property rights of wild products, the wild animal was unveiled in addition to the public display of the second generation of breathable products. More during the meeting, it will once again declare the specificity of wild ventilation technology, and focus on cracking down on counterfeiting and shoddy products, and investigate the legal responsibilities of illegal businesses who imitate or plagiarize wild products in the market.
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