Cross Border SWAROVSKI &Nbsp; AOKANG Sells Shoes &Nbsp; Borrow Crystal.

Every girl is eager to have a pair of happiness.

All along, people's concept of good shoes is tasteful, fashionable and comfortable, while crystal is bright and luxurious. The combination of shoes and crystals will create an unparalleled fashion and taste. With this reverie, the reporter interviewed the responsible person of AOKANG.

According to the relevant person in charge of AOKANG, looking at the domestic footwear market at this stage, fashion and comfort have gradually become the first choice for young people aged 25 to 35 to choose shoes.

As the world's leading cutting crystal imitation manufacturer, SWAROVSKI has become the embodiment of nobility, elegance and taste in many people's minds.

Embellish the bright SWAROVSKI elements on the shoes, supplemented by fashionable, changeable styles, and fashion and stereoscopic cutting. Such outstanding creativity is easy to make young consumers palpitate.

In addition, AOKANG put forward a brand new proposition: "all the way I enjoy", in pursuit of young fashion, while playing a comfortable position.

With the new brand positioning, AOKANG will make breakthroughs in materials and workmanship: in the application of materials, it will adopt more comfortable and durable raw materials, and in the workmanship, it will be finely converted to millimeter size tailoring.

The exquisite workmanship and the fashion sense of keeping up with the fashion make the AOKANG shoes both brand and brand new brand advocated. The AOKANG shoes with SWAROVSKI elements, such as the dragon's eye, are the most comfortable and fashionable quality of the AOKANG, so that they can emit attractive fashion quality and charm, and strive to meet the needs of various styles of clothing.

It is worth mentioning that, as the high-end shoes brand of AOKANG shoes, beautiful ladies display the brand concept and elegant and confident brand image of "exclusive and public appreciation", and advocate the balance of beauty and comfort, and appeal to women in the new era to love themselves more.

What's more, it pays more attention to the technological content and brand added value of products, which fully reflects the fashion and comfort of products.

In view of the cross-border cooperation with SWAROVSKI, beautiful ladies are preparing to develop 12 constellation series shoes, and strive to create brand-new concept fashion shoes.

From the original small workshop of 30 thousand yuan to 20 years after the brand value reached 8 billion 2 million of the footwear brand, facing the economic globalization and information technology, enterprise internationalization has become an objective need for its survival and development.

AOKANG has never concealed its corporate strategic objectives in the "century AOKANG, global brand".

In recent years, AOKANG has been expanding the development space of the international market while adjusting its industrial structure and upgrading its brand.

From the proposal of the brand new idea of "one way to enjoy" and the combination of SWAROVSKI and AOKANG, all of them have laid the support of AOKANG on the road of internationalization.

According to introduction, there is no lack of strong combination between AOKANG and other international famous brands. In 2003, cooperation with Italy's famous casual shoes brand GEOX signifies that AOKANG has begun to cross the international brand dream.

But AOKANG and GEOX belong to the footwear industry. When the same industry alliance becomes the norm of the industry, the market calls for enterprises to break through the boundaries of marketing and create a pleasant marketing mode.

In recent years, cross-border cooperation has gradually become the rule of winning the blue ocean in the business world.

Doing well in cross-border is not only a simple superposition of multiple elements, but also an integration of cross-border thinking.

In the past mix and match cases, a relatively large product association will often achieve better marketing results.

The AOKANG shoe industry is hand in hand with SWAROVSKI, and has also made a brand-new attempt for the design of crystal decorated shoes.