Frank, Simple And Simple Fashion Designer -- Luo Zheng (Euro)) "Three"

Luo Zheng

Target customer positioning

For the perceptual crowd with cultural details and pursuing new fashions, the middle and high-end consumption layer that emphasizes women's beauty and elegant temperament.

Target customers:

25 years old - 40 years old

Target shops:

Leisure time, white-collar gathering, senior business activities, cocktail party fashion Party

Brand overall image:

Noble, romantic, palace oriented, soft colors; similar products with the same color, natural pition, strong sense of hierarchy; beautifully decorated, highlighting the overall harmony; pay attention to display goods, rich features, showing feminization.

The craft is ingenious and valuable, and pays attention to the lighting arrangement of the store and the fusion of goods and decorations.

Fabric:

Mainly cotton, linen, silk, Mao Tianran fabrics, a small amount of blending and Lycra effect, pay attention to texture effect.

At the same time, according to the characteristics of the style, the special technology such as washing and pressing the garment is comfortable.

Style:

Pay attention to the combination of fabric and style, concise and smooth lines.

Special technology:

Exquisite handicrafts such as bead, embroidery, pleat, printing, butterfly flower, diamond insertion, etc.

Designer Luo Zheng knows Chinese ancient.

Contains the essence of life.

She pformed the costume of Xia Bi Li into the exquisite exquisite embroidered shoulders of modern dress. The traditional patterns and colorful embroidery techniques and postmodern techniques blended and deconstructed and created the modern fashion elegant fashion.

The first "dream" inspiration comes from the "dream" of drama.

The designer uses the creative idea of drama but higher than the drama. The natural elements such as pink, green, lace and chiffon are overlapped.

Fine retro hand drawn patterns, hollowed silhouette flowers and birds, tie dyeing process weave a modern fashion feeling in the soft and bright fabric.

The designer has a series of romantic fantasies, unable to describe the beauty of beauty, freely and rushing freely in the fashion.

Seventy percent off, the pursuit of dreams comes from the climax of artistic creation.

Luo Zheng infiltrated Chinese classical culture and art into her cocktail dress and fashion PARTY fashion conception.

Water like

Fine gauze inherits the elegance and elegance of fashion life.

The black elegance, the white flowing dust, the grey plain and quiet.

Precision handcrafts and expensive fabrics, excellent tailoring, designers will dress the charm of the water into a canal, natural.

Fourth, the inspiration of "amazing dream" comes from the deep love for China's profound art culture.

The designer changed the old romance and aestheticism.

Throughout the history of the evolution of world clothing, persistent in reality to explore the present and future of fashion design.

Thus using bold creative thinking and brand new design concepts.

Brave attempt to bring forth the new and bring forth the new, make Chinese classical opera culture, heavy ink color landscape, atmosphere and changeable life art real and challenging in the fashion of splashing ink creation; this is a wild pursuit of picking up the natural panic, pursuing its new understanding of fashion in pursuit, and describing the strange and changeable fashion in practice.

Luo Zheng's interpretation of life, art and fashion is a dream that is romantic and poetic. It is a dress, a life and a creator.