One Of The Famous Fashion Brands In Europe -- Only "Three"
ONLY--- distinctive style
ONLY's style is unique, passionate and full of vitality. The most popular music and international trend in the season are ONLY's design inspiration. This unique style is reflected in the close fitting shape, especially the fitting reduction reflects the personality of the dress, and makes the fashionable women full of demeanor.
Design concept
ONLY represents a style and the unique style of a young person. "Mrs. ONLY described her design so as not to constantly think about what to do next, but to ask herself how it would behave, so that it would never stop. ONLY, with confidence and enthusiasm, integrates this spirit into her every design, making ONLY a very personal style brand.
The design of ONLY has a distinct personality. She pursues freedom; she is strong and independent but has a full feminine flavor. ONLY-- comes from the latest fashion design in Europe.
brand positioning
ONLY The clothing is suitable for all kinds of relaxing occasions such as traveling, friends gathering, evening entertainment, campus life and so on. It brings the fashion of the world, but also brings the world-class quality and service. It put away the practice of high price adopted by the international famous brands, adopted a reasonable price, and maintained a friendly and approachable person. The world's super models Helena and Naomi Campbell used to be ONLY The image spokesman.
ONLY It is designed for all the modern women who are independent, free, fashionable and sensitive in every major city in the world. It represents young people's vitality and interesting lifestyle, full of dynamism and strong flavor of the times. ONLY Women are girls around 20 years old. They are happy to have a unique personality. ONLY It brings them a young, energetic and interesting way of life. The fabric is made of high quality fabrics from Europe and Japan. Designers adopt colorful, rhythmic and strong colors. Combined with the latest trends, designers have designed many styles that are comfortable and represent the world's fashion.
ONLY The brand came to China in 1996. ONLY Women's wear includes: jackets, jackets, pullovers, tight knitted jackets, T-Shirts, shirts and other accessories, such as backpacks, hats and gloves.
ONLY There are: LUX series (luxury luxury), CT series (city trend metropolis), SW series (street wear street), every season, each series has different popular themes that are closely related to European and American fashion.
Brand style
ONLY Some fabrics come from Europe and Japan. They pay special attention to the use of the latest hi-tech fabrics, such as rich and strong fiber and spandex, so that the clothing has the comfortability of natural fabrics, and is easy to clean and maintain good shape. Suitable for dating, leisure and work, so that women can easily cope with many occasions. High level fabric matching: you can always find surprises by browsing ONLY's clothing: Ten color series, dozens of fabrics, hundreds of styles, and just the right accessories. No matter how to choose, ONLY can make fashion girls display their self confidence and self confidence.
Brand characteristics
One of the hot selling decryption: unique brand style
ONLY It is a market-based brand whose consumers are urban women between the age of 15 and 35. They are independent, free and popular in their lives, and are sensitive to fashion and quality. ONLY Using advanced fabrics from Europe and Japan, designers have adopted colorful, rhythmic and strong colors. Combined with the latest trend, designers have designed many styles that are comfortable and represent the world's fashion.
The main designer of the Chinese market is a senior designer in Denmark who gives the latest and most bold concept of clothing. Feng Xue said, the most important thing is that we will also launch some popular themes according to the season, and truly meet the needs of consumers, which is the main reason why our brands are selling well.
Two: the fast new listing section at the only annual conference.
Innovation is a fundamental change in the use value of products. Without product innovation, consumers will not recognize it. Fast new listing is also one of the main reasons to catch consumers. All product innovation of enterprises must be put into practice in the final analysis, and should be applied to the value of products approved by consumers. The basis of using value is that products really change the living conditions of consumers. Without such fundamental changes, there will be no sustained hot selling, but only intermittent sales.
For those who love ONLY For the fans, ONLY Stores can see unexpected new listings every week, no matter in style, style and color, it will bring many benefits to consumers. It not only complied with the habit of love beauty shopping, but also satisfied the desire of shopping. For young people who pursue individuality now, ONLY The style is novel, you will not see the same clothes on the street. ONLY Promise. ONLY The design concept and brand positioning conformed to the demand of consumption. We really did change with the fashion changes, and achieved the fast updating style. We could always change every week. For us, this is only the foundation, and the most important thing is ONLY Serialization of brands. Such as coats, jackets, pullovers, tight knitted jackets, T-Shirts, shirts and other accessories (such as backpacks, hats, gloves, etc.), these serialized costumes are also new to the market.
Three of sale: professional quality service
Nowadays, the competition of clothing brands is becoming more and more fragmented, specialized and differentiated. This requires a brand to have its own characteristics, including service. ONLY This kind of clerks' service is also very professional.
stay ONLY In the shop, the shopping guide should introduce the clothes suitable for her customers, and introduce the fabric, design style and collocation method of each style in detail. The shopping guide must have the same feeling as the designer. In fact, as a designer, it's not just about clothing design, but also to understand the market, and communicate with all departments, training and other related work. For example, before each new listing, it is necessary to cooperate with the promotion department and the marketing department. ONLY The shop assistants and shop assistants train the terminal staff to understand the latest design concept, which consumers are suitable for, and how some new styles match with other garments. This quality service enables consumers to realize that: ONLY Choose clothing, you can get professional clothing consultation, and the most sincere brand service. It's not just a salesperson who helps you with clothes and clothes.
The traditional way of sales only requires the sales of shopping guides. It knows nothing about brand connotation, brand positioning and brand characteristics. In today's competition, the sales of its brand are of course mediocre. Only by truly understanding the brand connotation and designer's design concept can it be considered as a Salesmen of the new generation Only in this way can we grasp the psychology of consumers. When customers first contact with an enterprise's product or service, they are faced with the sales staff of an enterprise. Therefore, the salesperson's mental outlook is a mirror of an enterprise. Sales skills and sales enthusiasm of salesmen determine the market share of products to a large extent.
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