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"Huili" Staged "Ugly Duckling Swan"

2011/4/16 10:45:00 123

A few generations of Chinese people have "cheap" in their memory. Warrior " shoes And unexpectedly entered. Europe and America Southeast Asia Fashion circle Lian Hollywood Orlanndo Bloom, one of the first stars, has a great interest in it. Reporters learned that market Yiwu, which is quite sensitive to wind, is also in the same direction. Put on stage This is the story of the ugly duckling becoming swan.

Story: persistent foreigners borrow money to buy shoes.

In the newly opened Yiwu international trade city tourism shopping center, there is a "back" sports shoes retail store. The sales person is called Xu Qiuxia. One day, a black foreigner came to the store and ordered two pairs of blue back shoes, wxy-96T and 38 yards and 40 yards respectively.

Xu Qiuxia looked at the stock and apologized, "there is no blue in the shop, only red, and only 34 yards and 38 yards." The foreigner was disappointed to say that his two children designated blue shoes.

Xu Qiuxia had to let him buy it in second days. After the foreigner left, she went to the warehouse to find the goods, only to find a pair of 39 yards of blue shoes. On the second day, the foreigner who heard the appointment heard that the shoes in the 40 yards were out of stock. He was anxious and stood in the shop with his shoes for a long time.

Xu Qiuxia told the foreigner that red and blue are very fashionable, and that the size of the "back force" is slightly larger. You may choose to buy 39 yards of blue shoes and 38 yards of red shoes. Because he wanted to catch a plane to return home, the foreigner decided to buy it. But when he touched his wallet, he found that the renminbi was not enough. He said to Xu Qiuxia, "if you wait for me for a while, I'll borrow some money."

At 5 p.m., the tourist shopping center was closed, but Xu Qiuxia was still waiting for the foreigner. Finally, the foreigner arrived at the borrowed 120 yuan, and bought the two pairs of back shoes.

Xu Qiuxia said that she had met a lot of foreigners who came to buy shoes like this. {page_break}

Business: old Chinese shoes are popular in Europe and America.

Some foreigners in Yiwu are so fond of "back" shoes that many people feel surprised. Once upon a time, after the famous brands such as Lining, Anta, Adidas, Nike and other famous brands occupied the market, the "back force" was fading out of people's horizons.

But in the past two or three years, China's old brand shoes, including "Huili" and "leaps", have developed a new path and become popular in Europe and America, Southeast Asia, and even enter the local fashion world.

It is said that a Frenchman has changed the fate of "return force". 3 years ago, pats bath came back to France. At that time, the unit price was only about 20 yuan on the stall. However, seeing that the Chinese shoes are durable and nostalgic, pats boustan put it in a fashion store in Paris, France, with a price of more than 50 euros (equivalent to about 500 yuan).

Soon, through the fashionable capital of Paris, "Hui Li" became popular in many countries in Europe and America. Not only the local people, but also Orlanndo Bloom, who played the leading role in the "Lord of the rings", "Pirates of the Caribbean" and the American sexy actress Anna Nicola Smith, had shown "back" shoes in public.

The news of "back force" has been introduced to China, and many middle-aged people and even young people have begun to welcome the "return force". Xu Qiuxia's father Xu Chengjun has been in the Yiwu market for 20 years. In his view, "Hui Li" has won the market in China, not only because of the nostalgia of consumers, but also in the style design, and now there are up to four hundred or five hundred styles. {page_break}

Shang Jing: Yiwu market sells tens of thousands of pairs annually.

After the popularity of "back force" shoes at home and abroad, Xu Cheng Jun became the beneficiary. Relying on the advantages of Yiwu market, "Huili" shoes have expanded their sales abroad in an attempt to expand their sales volume, and its annual sales volume has reached several hundred thousand pairs. And among the many agents of "Hui Li", he ranked first in sales.

Since last year, the price of footwear in the Yiwu market has risen several times due to the rising cost of raw materials and manpower, such as rubber. For example, "classic" back shoes, the wholesale price at present is 32.5 yuan / double, compared with 20 yuan in the same period last year. The latest price adjustment appeared before and after the Spring Festival, and the price of most shoes was raised by about 2 yuan / double.

Chen Zhangjin made shoes business in the four district of Yiwu international trade city. He said: "the rising cost of shoes wholesale has brought pressure on sales, and some customers have reduced orders." Xu Chengjun did not have such worries: "although the price of shoes is rising, the sales volume is still large."

Due to the fact that the Western tide loved the "back" shoes, some young people in China were affected, and they began to regain this kind of classic shoes. For this reason, Xu Chengjun also began to actively connect with internet merchants. At Taobao, there are at least 7000 shops selling "Huili" shoes.

Xu Chengjun said frankly, "back to power" "salted fish turn over" let him realize that only by actively adapting to the market and finding the key way of product marketing can we win a broader market.