Jinjiang: The Beauty Of The "Chain" Of Sports Shoes Industrial Clusters

Here is China's largest.

Production base; here is the main production base of world sports shoes.

This is the world-renowned "

"Jinjiang.

As an important pillar of Jinjiang's national economic development, Jinjiang's sports footwear industry is in full swing to pform and upgrade. In many industries, sports shoes have become the most mature and largest industrial cluster in Jinjiang.

The aircraft carrier has won a series of honors for Jinjiang.

In March 2001, Jinjiang was the China Light Industry Federation.

Awarded the title of "China Shoes Capital", in December 2007, it was awarded the "national sports industry base" by the State General Administration of sport.

There are more than 3000 enterprises in Jinjiang, 191 thousand and 500 employees, 870 million pairs of sports shoes, 40% of the country and 20% of the world. In 2010, the industrial output value of the above scale is 51 billion 800 million yuan, and the tax amount is 2 billion 400 million yuan.

The industry has more than 378 shoe manufacturing enterprises, 15 tax paying companies and 12 listed companies.

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Behind the powerful industrial clusters is an invisible but complete chain.

The city has formed a good pattern of production of shoes, shoes, shoes, leather, shoes, chemical industry and other enterprises. It has formed a coordinated production and cooperation group which is socialized and self-supporting. Among them, more than 1500 specialized manufacturers, including shoe soles, vamp, leather and hardware products, have been engaged in supporting production of finished shoes. Shoes machinery products have occupied 80% market share of the footwear industry. The city also has a large number of supporting industries, such as mold development, shoe design, management consulting, image planning, marketing promotion, export agents, etc., which provide specialized services for productive enterprises, such as prenatal, mid, and post natal services. You Mengjun, Secretary of the Jinjiang Municipal Committee, told the author that at present, Jinjiang has the most perfect sports shoes industry chain in the world.

In Chen Dai Town, known as "a flower of township enterprises", the advantage of "chain" is particularly obvious.

In the 80s of last century, it became the first place to engage in the production of sports shoes in China. At first, the hammers and scissors of several hammers had laid the rudiment of the "shoes capital of China".

Entering Chen Dai Town, on the 4 main streets with "well" shape, there are more than 600 shoe materials shops. Shoes market, which integrates shoe material wholesale and retail, storage and pportation, and shoe machine exhibition, stretches for several kilometers, shoe shops are lined up and merchants are flowing.

Here, as far as shoe making machinery is concerned, shoe studs and shoe buckles are all needed.

"Shoe material one street" attracted more than 30 countries and regions of shoe material and shoe machine merchants to enter the market, and the annual turnover of the market exceeded 20 billion yuan, becoming the largest shoe material market in East China.

Yang Guoxin, deputy secretary and propaganda minister of Jinjiang Municipal Committee, believes that a good interaction between government and enterprises is one of the key factors for the rapid growth of Jinjiang shoe industry cluster.

In recent years, Jinjiang has guided the upgrading and development of the industry, and strengthened the footwear industry cluster as one of the key points in leading the economic work. It has intensified the policy guidance of the footwear industry, implemented two "five year plans" and a series of policies and measures in support of the shoe industry cluster and brand development simultaneously, and issued specific rules and measures in a timely manner according to the implementation situation each year, so as to effectively promote the sound development of the footwear industry in Jinjiang.

We should increase financial support and introduce special financial and tax support measures to promote the development of specialized markets such as China's shoe capital and other industrial clusters. We should implement tax incentives and guide brand enterprises to stay in Jinjiang and stay in Jinjiang.

We should increase the support for leading enterprises, integrate the examination and approval items of core industries of shoe industry clusters into the "special passageway" service scope of administrative examination and approval, and allow qualified key projects to be "advanced construction". Priority should be given to the enterprises with larger scale and greater contribution to the land for economic development zones and export processing zones.

We should actively help leading enterprises to strive for higher level policy support, strive to increase the support of leading enterprises from all levels, and guide enterprises to shift from relying solely on speed and efficiency to scale efficiency and aggregate efficiency.

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As a result, the brand effect began to expand.

Lin Yonghong, deputy director of the Jinjiang Municipal Bureau of economic and Trade Bureau, said that in recent years, shoe companies in Jinjiang have adapted themselves to the needs of market development, and have stepped out of the country and implemented their brand strategy to enhance market influence.

Through the differentiation of product positioning, hiring spokesperson and marketing conference, enterprises will vigorously expand the brand's external influence.

Since 2004, Jinjiang shoe enterprises have been advertising more than 6 billion 500 million yuan in CCTV and local satellite TV.

Some enterprises are constantly adjusting their marketing strategies.

Through cooperation with top sports events, it will become a strategic partner of the Olympic Games and Guangzhou Asian Games, and the brand appeal will be stronger.

At present, the footwear industry in Jinjiang has won 8 Chinese famous brand products, 5 famous Chinese trademarks, and 1 national export exemption enterprises.

Benefiting from the strong footwear industry cluster, the thirteenth Shoe Fair has a planned area of 50 thousand square meters, with 1600 international standard booths.

There are three exhibition areas of footwear products, footwear machinery and shoe accessories. The exhibition scope includes

And related research designs, information publications, books, etc.

The Jinjiang shoe industry, which has been rickety from the river, has been the shock and baptism of the market. Now it has become a "carrier" who dares and is good at resisting big storms. It is proud of the development trend of the world footwear industry.